King King Audience in Germany
King King has an estimated audience of 853,645 people in Germany. 27.0% are female, 73.0% are male, average age 49.9. Top brand affinities: Mobile Hairdresser, José Carreras, Rod Stewart, Jeff Beck, Connie Britton.
Top brand affinities include Mobile Hairdresser, José Carreras, Rod Stewart, with strongest over-indexing on Mobile Hairdresser (350.65× the country average). Demographically, the King King audience skews more male with an average age of 49.9, and over-indexes on personality traits such as Tradition, Community Orientation.
Category: Music & Radio · Type: Person · Subtype: Blues
Demographics of King King fans
| Metric | Value |
|---|---|
| Female | 27.0% |
| Male | 73.0% |
| Average age | 49.9 |
| Estimated audience size | 853,645 |
Audience persona
The typical King King fan in Germany is more male, around 49.9 years old, with strong Tradition tendencies and a notable affinity for Mobile Hairdresser.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mobile Hairdresser | 350.65× | Beauty & Wellness |
| José Carreras | 133.31× | Music & Radio |
| Rod Stewart | 40.2× | Music & Radio |
| Jeff Beck | 98.46× | Music & Radio |
| Connie Britton | 86.71× | Movies & TV |
| Alice Cooper (band) | 37.02× | Music & Radio |
| Jack White | 24.21× | Movies & TV |
| Beth Hart | 48.94× | Music & Radio |
| Eddie Van Halen | 47.92× | Music & Radio |
| Deep Purple | 25.72× | Music & Radio |
| Rory Gallagher | 51.29× | Music & Radio |
| Buddy Holly | 55.13× | Music & Radio |
| Jethro Tull (band) | 32.71× | Music & Radio |
| Kurt Cobain | 19.08× | Music & Radio |
| Mark Knopfler | 27.76× | Music & Radio |
| Zoom! | 15.8× | Business & Career |
| Paul Stanley | 46.38× | Music & Radio |
| Satire | 8.81× | Literature |
| David Gilmour | 19.09× | Music & Radio |
| Suzi Quatro | 15.04× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.62 |
| Community Orientation | OPEN | 1.51 |
| Family Orientation | CONSERVATISM | 1.39 |
| Need for Security | CONSERVATISM | 1.17 |
| Patriotism | CONSERVATISM | 1.14 |
| Indulgence | JOY | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.5% |
| Germany | 8.7% |
| Indonesia | 8.3% |
See King King audiences in other countries
More Blues audiences in Germany
- Greyhounds (309,559)
- Peter Green (musician) (217,390)
- Hozier (musician) (212,923)
- Rory Gallagher (197,621)
- Robert Johnson (155,143)
How to read this data
Audience size is the estimated number of people in Germany who actively search for King King. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.