King King Audience in Germany
A data profile of the people who buy, follow and care about King King in Germany — modelled from more than twelve digital signal sources. King King has an estimated audience of 508,100 people in Germany.
The average King King fan in Germany is 49.9 years old, more male, and lives primarily in Berlin.
The audience is concentrated in Berlin, Nordrhein-Westfalen, Bayern.
Top brand affinities include Mobile Hairdresser, Jeff Beck, Joe Bonamassa, with strongest over-indexing on Mobile Hairdresser (947.37× the country average).
Demographically, the King King audience skews more male with an average age of 49.9, and over-indexes on personality traits such as Tradition, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical King King fan in Germany is more male, around 49.9 years old, with strong Tradition tendencies and a notable affinity for Mobile Hairdresser.
At a glance
The key figures that characterise the King King profile in Germany.
Search interest · 12-month trend
Demographics of King King fans
34.2% are female, 65.8% are male, average age 49.9.
Gender split
| Metric | Value |
|---|---|
| Female | 34.2% |
| Male | 65.8% |
| Average age | 49.9 |
| Estimated audience size | 508,100 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 5% | |
| 30-39 | 9% | |
| 40-49 | 21% | |
| 50+ | 56% |
Worldwide distribution
of the worldwide King King audience comes from Germany.
| Country | Share |
|---|---|
| Indonesia | 29.5% |
| Mexico | 12.7% |
| Poland | 7.9% |
Geography
Where the King King audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~1.5M | 13.36× | |
| 02 | Brandenburg | ~60K | 0.89× | |
| 03 | Thüringen | ~50K | 0.88× | |
| 04 | Mecklenburg-Vorpommern | ~30K | 0.87× | |
| 05 | Bremen | ~20K | 0.87× | |
| 06 | Sachsen-Anhalt | ~40K | 0.82× | |
| 07 | Saarland | ~20K | 0.80× | |
| 08 | Schleswig-Holstein | ~60K | 0.79× | |
| 09 | Hamburg | ~40K | 0.75× | |
| 10 | Rheinland-Pfalz | ~80K | 0.73× | |
| 11 | Sachsen | ~80K | 0.73× | |
| 12 | Hessen | ~90K | 0.53× | |
| 13 | Niedersachsen | ~100K | 0.52× | |
| 14 | Baden-Württemberg | ~100K | 0.47× | |
| 15 | Bayern | ~100K | 0.43× | |
| 16 | Nordrhein-Westfalen | ~200K | 0.33× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the King King audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mobile Hairdresser | Beauty & Wellness | 947.37× | ||
| 02 | Ian Brown | Music & Radio | 164.59× | ||
| 03 | Jeff Beck | Music & Radio | 123.46× | ||
| 04 | Connie Britton | Movies & TV | 96.22× | ||
| 05 | Joe Bonamassa | Music & Radio | 96.09× | ||
| 06 | José Carreras | Music & Radio | 85.73× | ||
| 07 | Beth Hart | Music & Radio | 85.72× | ||
| 08 | B.B. King | Music & Radio | 66.09× | ||
| 09 | Rory Gallagher | Music & Radio | 39.39× | ||
| 10 | Alice Cooper (band) | Music & Radio | 33.90× | ||
| 11 | Rod Stewart | Music & Radio | 33.27× | ||
| 12 | Kurt Cobain | Music & Radio | 20.22× | ||
| 13 | Mick Jagger | Music & Radio | 19.12× | ||
| 14 | Zoom! | Business & Career | 16.10× | ||
| 15 | B&B Hotels | Travel & Leisure | 15.45× | ||
| 16 | Jack White | Movies & TV | 14.71× | ||
| 17 | Bob Dylan | Music & Radio | 14.32× | ||
| 18 | Bruce Springsteen | Music & Radio | 13.21× | ||
| 19 | Thomann | Shopping | 9.35× | ||
| 20 | Udo Lindenberg | Music & Radio | 7.41× |
Personality of the King King audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 2.00× | |
| Need for Security | CONSERVATISM | 1.67× | |
| Spirituality | BALANCE | 1.57× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.65× | |
| Design Affinity | PREMIUM | 0.68× | |
| Creativity | OPEN | 0.75× |
Frequently asked questions
How many fans does King King have in Germany?
King King has an estimated audience of 508,100 people in Germany, concentrated in Berlin and Nordrhein-Westfalen.
What is the gender split and age of King King fans?
34.2% of King King fans are female, 65.8% are male, with an average age of 49.9 years.
Which brands do King King fans like most?
King King fans show strongest brand affinity for Mobile Hairdresser (947.37×), Jeff Beck (123.46×), and Joe Bonamassa (96.09×) over the country average.
Where do King King fans live in Germany?
King King fans in Germany are most concentrated in Berlin (reach ~1.5M), Nordrhein-Westfalen (reach ~200K), and Bayern (reach ~100K). These three regions account for the largest share of the active audience.
What other brands do King King fans also like?
Beyond King King itself, the audience over-indexes on Jeff Beck (123.46×), Joe Bonamassa (96.09×), Rod Stewart (33.27×), and Beth Hart (85.72×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
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How to read this data
Audience size is the estimated number of people in Germany who actively search for King King. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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