Rascasse Audience Intelligence

King King Audience in United States

A data profile of the people who buy, follow and care about King King in United States — modelled from more than twelve digital signal sources. King King has an estimated audience of 38,309 people in United States.

#56among Blues in United States#28379among Person in United States#17269in Music & Radio

The average King King fan in United States is 50.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Joe Bonamassa, Eric Clapton, Jeff Lynne, with strongest over-indexing on Joe Bonamassa (60.62× the country average).

Demographically, the King King audience skews more male with an average age of 50.7, and over-indexes on personality traits such as Patriotism, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical King King fan in United States is more male, around 50.7 years old, with strong Patriotism tendencies and a notable affinity for Joe Bonamassa.

Category: Music & Radio · Type: Person · Subtype: Blues

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the King King profile in United States.

Audience size
38K
in United States
Gender
31.9%♀
68.1% male
Age
50.7
average years
Country rank
#106753
Person in United States
Fig. 01

Search interest · 12-month trend

-87%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of King King fans

31.9% are female, 68.1% are male, average age 50.7.

Fig. 02

Gender split

31.9%
Female
68.1%
Male
Demographic split for King King audience in United States
MetricValue
Female31.9%
Male68.1%
Average age50.7
Estimated audience size38,309
Fig. 03

Age distribution

Ø 50.7
average years
Age distribution of the King King audience in United States
Age bracketShare%
16-198%
20-295%
30-397%
40-4922%
50+58%
Fig. 04

Worldwide distribution

0.6%

of the worldwide King King audience comes from United States.

Worldwide audience distribution share by country for King King
CountryShare
Indonesia29.5%
Mexico12.7%
Poland7.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the King King audience in United States is strongest.

Fig. 05

Top regions by affinity

King King fans by region: top regions in United States
#RegionReachAffinity×
01Nebraska~40K1.33×
02New Hampshire~30K1.26×
03Vermont~10K1.14×
04Delaware~20K1.08×
05Montana~20K1.07×
06Rhode Island~20K1.06×
07Alaska~10K1.06×
08Maine~20K1.05×
09South Dakota~10K1.05×
10Hawaii~20K1.04×
11North Dakota~10K1.04×
12West Virginia~30K1.02×
13Nevada~50K1.01×
14Idaho~30K1.01×
15New Mexico~30K1.01×
16Washington, District of Columbia~20K1.01×
17Mississippi~40K1.00×
18Arkansas~40K0.99×
19Kansas~40K0.99×
20Kentucky~70K0.97×
21Oklahoma~60K0.97×
22Iowa~40K0.97×
23Louisiana~70K0.96×
24Connecticut~50K0.96×
25Utah~50K0.96×
26Georgia~200K0.95×
27South Carolina~80K0.95×
28Alabama~70K0.95×
29Oregon~60K0.94×
30Arizona~100K0.93×
31Indiana~90K0.93×
32Missouri~80K0.93×
33Colorado~80K0.93×
34Wisconsin~80K0.93×
35Minnesota~70K0.93×
36Tennessee~100K0.92×
37Maryland~80K0.92×
38Massachusetts~100K0.91×
39Ohio~100K0.90×
40Washington~100K0.90×
41North Carolina~100K0.89×
42Michigan~100K0.89×
43New Jersey~100K0.89×
44Virginia~100K0.89×
45Pennsylvania~200K0.88×
46Illinois~200K0.87×
47New York~300K0.85×
48Texas~400K0.84×
49California~500K0.83×
50Florida~300K0.82×
Fig. 06

Affinity by region

Affinity by region — King King, United States
0.82×1.00×1.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the King King audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for King King audience
#·InterestCategoryAffinity×
01Joe BonamassaMusic & Radio60.62×
02Beth HartMusic & Radio33.66×
03Jeff LynneMusic & Radio30.79×
04B.B. KingMusic & Radio22.09×
05Jeff BeckMusic & Radio21.84×
06Tedeschi Trucks BandMusic & Radio18.78×
07Bonnie RaittMusic & Radio17.37×
08Eric ClaptonMusic & Radio17.24×
09Frank ZappaMusic & Radio16.42×
10Joe WalshMusic & Radio14.98×
11Jimi HendrixMusic & Radio14.44×
12Eddie Van HalenMusic & Radio13.45×
13Keith RichardsMusic & Radio12.73×
14Robert PlantMusic & Radio11.56×
15Reverb.comShopping10.79×
16Neil YoungMusic & Radio10.48×
17Jack WhiteMovies & TV9.16×
18Genesis (band)Music & Radio8.07×
19Bob DylanMusic & Radio7.10×
20The Beach BoysMusic & Radio6.02×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the King King audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by King King audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.35×
TraditionCONSERVATISM1.59×
IndividualismJOY1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by King King audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.81×
Healthy LifestyleBALANCE0.82×
DIY MentalityTHRILL0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does King King have in United States?

King King has an estimated audience of 38,309 people in United States, concentrated in California and Texas.

02

What is the gender split and age of King King fans?

31.9% of King King fans are female, 68.1% are male, with an average age of 50.7 years.

03

Which brands do King King fans like most?

King King fans show strongest brand affinity for Joe Bonamassa (60.62×), Eric Clapton (17.24×), and Jeff Lynne (30.79×) over the country average.

04

Where do King King fans live in United States?

King King fans in United States are most concentrated in California (reach ~500K), Texas (reach ~400K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do King King fans also like?

Beyond King King itself, the audience over-indexes on Eric Clapton (17.24×), Jeff Lynne (30.79×), Jimi Hendrix (14.44×), and Genesis (band) (8.07×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Blues audiences in United States

See King King audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for King King. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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