King King Audience in United States
King King has an estimated audience of 2,321,326 people in United States. 27.8% are female, 72.2% are male, average age 51.2. Top brand affinities: Israel, JibJab, Dog breed, Cummerbund, Urban Outfitters.
Top brand affinities include Israel, JibJab, Dog breed, with strongest over-indexing on Israel (13.1× the country average). Demographically, the King King audience skews more male with an average age of 51.2, and over-indexes on personality traits such as Patriotism, Sustainability.
Category: Music & Radio · Type: Person · Subtype: Blues
Demographics of King King fans
| Metric | Value |
|---|---|
| Female | 27.8% |
| Male | 72.2% |
| Average age | 51.2 |
| Estimated audience size | 2,321,326 |
Audience persona
The typical King King fan in United States is more male, around 51.2 years old, with strong Patriotism tendencies and a notable affinity for Israel.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Israel | 13.1× | Travel & Leisure |
| JibJab | 9.76× | Internet & Social Media |
| Dog breed | 1.69× | Pets & Animals |
| Cummerbund | 22.84× | Fashion & Accessoires |
| Urban Outfitters | 1.84× | Shopping |
| Springfield, Illinois | 10.13× | Travel & Leisure |
| Elsword | 13.79× | Games |
| Natural rubber | 1.61× | Cars & Mobility |
| Scratching post | 6.91× | Pets & Animals |
| Glue logic | 7.17× | Technology & Electronics |
| Gilberto Sta Rosa | 13.6× | Music & Radio |
| Unique Gifts | 1.7× | Shopping |
| Home Delivery | 2.19× | Food & Beverages |
| Winemaking | 3.16× | Food & Beverages |
| On the Border Mexican Grill & Cantina | 4.46× | Food & Beverages |
| Columbia, Missouri | 6.03× | Travel & Leisure |
| Home staging | 3.12× | Home & Garden |
| JDSU | 1.76× | Business & Career |
| Nipsey Hussle | 3.23× | Music & Radio |
| Kihei, Hawaii | 15.28× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.62 |
| Sustainability | BALANCE | 1.18 |
| Tradition | CONSERVATISM | 1.16 |
| Spirituality | BALANCE | 1.08 |
| Luxury Orientation | PREMIUM | 1.05 |
| Individualism | JOY | 1.03 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.5% |
| Germany | 8.7% |
| Indonesia | 8.3% |
See King King audiences in other countries
More Blues audiences in United States
- Greyhounds (15,856,162)
- Marcus King (2,559,226)
- Buddy Guy (2,466,045)
- Hozier (musician) (2,334,278)
- Stevie Ray Vaughan (1,906,687)
How to read this data
Audience size is the estimated number of people in United States who actively search for King King. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.