King King Audience in United States
King King has an estimated audience of 2,321,326 people in United States. 27.8% are female, 72.2% are male, average age 51.2. Top brand affinities: Joe Bonamassa, Eric Clapton, Jimi Hendrix, B.B. King, Houston Astros.
Top brand affinities include Joe Bonamassa, Eric Clapton, Jimi Hendrix, with strongest over-indexing on Joe Bonamassa (40.11× the country average). Demographically, the King King audience skews more male with an average age of 51.2, and over-indexes on personality traits such as Patriotism, Sustainability.
Category: Music & Radio · Type: Person · Subtype: Blues
Demographics of King King fans
| Metric | Value |
|---|---|
| Female | 27.8% |
| Male | 72.2% |
| Average age | 51.2 |
| Estimated audience size | 2,321,326 |
Audience persona
The typical King King fan in United States is more male, around 51.2 years old, with strong Patriotism tendencies and a notable affinity for Joe Bonamassa.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Joe Bonamassa | 40.11× | Music & Radio |
| Eric Clapton | 18.94× | Music & Radio |
| Jimi Hendrix | 15.2× | Music & Radio |
| B.B. King | 24.02× | Music & Radio |
| Houston Astros | 6.29× | Sports |
| Jeff Beck | 24.3× | Music & Radio |
| Jimmy Page | 15.28× | Music & Radio |
| Grace VanderWaal | 21.03× | Music & Radio |
| Kia Sportage | 13.79× | Cars & Mobility |
| Neil Young | 11.55× | Music & Radio |
| Livemusic | 3.42× | Music & Radio |
| Fox News Channel | 1.89× | Movies & TV |
| Reverb.com | 13.1× | Shopping |
| Jeff Lynne | 22.84× | Music & Radio |
| Singer-songwriter | 2.41× | Music & Radio |
| Los Angeles Dodgers | 4.09× | Sports |
| Genesis (band) | 5.99× | Music & Radio |
| Brandi Carlile | 8.11× | Music & Radio |
| Keith Richards | 11.31× | Music & Radio |
| TuneCore | 11.3× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.62 |
| Sustainability | BALANCE | 1.18 |
| Tradition | CONSERVATISM | 1.16 |
| Spirituality | BALANCE | 1.08 |
| Luxury Orientation | PREMIUM | 1.05 |
| Individualism | JOY | 1.03 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.5% |
| Germany | 8.7% |
| Indonesia | 8.3% |
See King King audiences in other countries
More Blues audiences in United States
- Greyhounds (15,856,162)
- Marcus King (2,559,226)
- Buddy Guy (2,466,045)
- Hozier (musician) (2,334,278)
- Stevie Ray Vaughan (1,906,687)
How to read this data
Audience size is the estimated number of people in United States who actively search for King King. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.