Bonnie Raitt Audience in United States

Bonnie Raitt logo

Bonnie Raitt has an estimated audience of 1,058,116 people in United States. 46.3% are female, 53.7% are male, average age 52.0. Top regions: California, Texas, New York. Top brand affinities: Greyhounds, Rachel Weisz, Brandi Carlile, Tracy Chapman, Joan Baez.

The average Bonnie Raitt fan in United States is 52.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Greyhounds, Rachel Weisz, Brandi Carlile, with strongest over-indexing on Greyhounds (20.27× the country average). Demographically, the Bonnie Raitt audience skews balanced with an average age of 52.0, and over-indexes on personality traits such as Risk Appetite, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Country music

Demographics of Bonnie Raitt fans

Demographic split for Bonnie Raitt audience in United States
MetricValue
Female46.3%
Male53.7%
Average age52.0
Estimated audience size1,058,116

Audience persona

The typical Bonnie Raitt fan in United States is balanced, around 52.0 years old, with strong Risk Appetite tendencies and a notable affinity for Greyhounds.

Top regions in United States

Top regions ranked by reach for Bonnie Raitt in United States
RegionReachAffinity
California97,0460.83×
Texas59,6120.66×
New York57,7560.98×
Florida54,5830.76×
Pennsylvania38,8391.09×
North Carolina33,9451.07×
Ohio31,9580.98×
Massachusetts30,7681.48×
Virginia27,9881.09×
Illinois26,0200.74×
Michigan25,0390.9×
Washington23,8381.12×
New Jersey23,6300.88×
Tennessee23,6171.11×
Georgia23,1340.71×
Arizona21,3740.99×
Missouri21,1661.24×
Oregon18,3691.51×
Minnesota16,3621.08×
Indiana16,1520.84×
Colorado16,1420.97×
Connecticut16,0341.51×
Maryland15,8760.87×
Wisconsin15,5140.97×
Louisiana15,1501.11×
Oklahoma15,0501.28×
South Carolina14,6590.92×
Alabama13,8860.94×
Kentucky12,6530.95×
Kansas10,0221.2×
Arkansas8,3920.96×
Iowa7,8700.9×
Maine7,5351.99×
Mississippi6,9020.79×
New Mexico6,7661.28×
New Hampshire6,4401.54×
Nevada5,7830.57×
Utah5,1520.54×
West Virginia4,7990.97×
Nebraska4,0880.77×
Rhode Island3,9141.16×
Idaho3,7690.71×
Vermont3,5661.92×
Washington, District of Columbia3,0820.97×
Montana2,9631.01×
Hawaii2,9140.64×
Delaware2,7350.94×
South Dakota1,5590.64×
Alaska1,4580.64×
North Dakota1,2790.59×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bonnie Raitt audience
BrandAffinityCategory
Greyhounds20.27×Music & Radio
Rachel Weisz32.64×Movies & TV
Brandi Carlile23.45×Music & Radio
Tracy Chapman36.33×Music & Radio
Joan Baez27.89×Music & Radio
Linda Ronstadt24.45×Music & Radio
Carole King32.54×Music & Radio
King King17.37×Music & Radio
Sarah McLachlan33.31×Music & Radio
Jackson Browne33.57×Music & Radio
The Mummies22.54×Music & Radio
Folk rock9.68×Music & Radio
Bob Dylan12.46×Music & Radio
Buddy Guy22.34×Music & Radio
American folk music6.02×Music & Radio
Bahamas14.62×Music & Radio
Neil Young18.67×Music & Radio
Blues rock7.28×Music & Radio
Paul Simon22.91×Music & Radio
Bruce Springsteen11.77×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bonnie Raitt audience
TraitClusterScore
Risk AppetiteTHRILL1.87
TraditionCONSERVATISM1.66
SustainabilityBALANCE1.51
Community OrientationOPEN1.5
PatriotismCONSERVATISM1.43
SpiritualityBALANCE1.36

Worldwide distribution

Worldwide audience distribution share by country for Bonnie Raitt
CountryShare
United States64.7%
United Kingdom9.6%
Canada5.9%

See Bonnie Raitt audiences in other countries

More Country music audiences in United States

Frequently asked questions

How many fans does Bonnie Raitt have in United States?

Bonnie Raitt has an estimated audience of 1,058,116 people in United States, concentrated in California and Texas.

What is the gender split and age of Bonnie Raitt fans?

46.3% of Bonnie Raitt fans are female, 53.7% are male, with an average age of 52.0 years.

Which brands do Bonnie Raitt fans like most?

Bonnie Raitt fans show strongest brand affinity for Greyhounds (20.27×), Rachel Weisz (32.64×), and Brandi Carlile (23.45×) over the country average.

Where do Bonnie Raitt fans live in United States?

Bonnie Raitt fans in United States are most concentrated in California (reach 97,046), Texas (reach 59,612), and New York (reach 57,756). These three regions account for the largest share of the active audience.

What other brands do Bonnie Raitt fans also like?

Beyond Bonnie Raitt itself, the audience over-indexes on Rachel Weisz (32.64×), Brandi Carlile (23.45×), Tracy Chapman (36.33×), and Joan Baez (27.89×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bonnie Raitt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.