Rascasse Audience Intelligence

Bonnie Raitt Audience in United States

A data profile of the people who buy, follow and care about Bonnie Raitt in United States — modelled from more than twelve digital signal sources. Bonnie Raitt has an estimated audience of 1,064,890 people in United States.

#71among Country music in United States#5015among Person in United States#2918in Music & Radio

The average Bonnie Raitt fan in United States is 52.0 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Greyhounds, Rachel Weisz, Brandi Carlile, with strongest over-indexing on Greyhounds (20.27× the country average).

Demographically, the Bonnie Raitt audience skews balanced with an average age of 52.0, and over-indexes on personality traits such as Tradition, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bonnie Raitt fan in United States is balanced, around 52.0 years old, with strong Tradition tendencies and a notable affinity for Greyhounds.

Category: Music & Radio · Type: Person · Subtype: Country music

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bonnie Raitt profile in United States.

Audience size
1.1M
in United States
Gender
46.3%♀
53.7% male
Age
52.0
average years
Country rank
#22727
Person in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bonnie Raitt fans

46.3% are female, 53.7% are male, average age 52.0.

Fig. 02

Gender split

46.3%
Female
53.7%
Male
Demographic split for Bonnie Raitt audience in United States
MetricValue
Female46.3%
Male53.7%
Average age52.0
Estimated audience size1,064,890
Fig. 03

Age distribution

Ø 52.0
average years
Age distribution of the Bonnie Raitt audience in United States
Age bracketShare%
16-193%
20-295%
30-399%
40-4923%
50+60%
Fig. 04

Worldwide distribution

66.2%

of the worldwide Bonnie Raitt audience comes from United States.

Worldwide audience distribution share by country for Bonnie Raitt
CountryShare
United States66.2%
United Kingdom7.3%
Canada7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bonnie Raitt audience in United States is strongest.

Fig. 05

Top regions by affinity

Bonnie Raitt fans by region: top regions in United States
#RegionReachAffinity×
01Maine~9K2.32×
02Vermont~3K1.86×
03New Hampshire~7K1.74×
04Oregon~20K1.71×
05Connecticut~20K1.49×
06Montana~4K1.43×
07Massachusetts~30K1.41×
08Washington~30K1.36×
09Minnesota~20K1.26×
10New Mexico~6K1.18×
11Rhode Island~4K1.17×
12Oklahoma~10K1.12×
13Missouri~20K1.09×
14Wisconsin~20K1.07×
15Kansas~9K1.06×
16Colorado~20K1.05×
17Tennessee~20K1.03×
18Idaho~5K1.01×
19Louisiana~10K0.99×
20Pennsylvania~30K0.98×
21Virginia~20K0.96×
22West Virginia~5K0.96×
23North Carolina~30K0.95×
24Iowa~8K0.95×
25New York~60K0.94×
26Nebraska~5K0.94×
27Ohio~30K0.93×
28Delaware~3K0.93×
29Kentucky~10K0.92×
30Arkansas~8K0.92×
31Washington, District of Columbia~3K0.90×
32Arizona~20K0.89×
33Alabama~10K0.88×
34Michigan~20K0.87×
35South Carolina~10K0.87×
36Alaska~2K0.83×
37Mississippi~7K0.81×
38Indiana~20K0.80×
39Maryland~10K0.80×
40California~90K0.77×
41New Jersey~20K0.77×
42Illinois~30K0.75×
43South Dakota~2K0.74×
44North Dakota~2K0.73×
45Florida~50K0.70×
46Hawaii~3K0.69×
47Georgia~20K0.66×
48Utah~6K0.63×
49Nevada~6K0.61×
50Texas~50K0.59×
Fig. 06

Affinity by region

Affinity by region — Bonnie Raitt, United States
0.59×1.00×2.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bonnie Raitt audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bonnie Raitt audience
#·InterestCategoryAffinity×
01Tracy ChapmanMusic & Radio36.33×
02Jackson BrowneMusic & Radio33.57×
03Sarah McLachlanMusic & Radio33.31×
04Rachel WeiszMovies & TV32.64×
05Carole KingMusic & Radio32.54×
06Joan BaezMusic & Radio27.89×
07Linda RonstadtMusic & Radio24.45×
08Brandi CarlileMusic & Radio23.45×
09Paul SimonMusic & Radio22.91×
10The MummiesMusic & Radio22.54×
11GreyhoundsMusic & Radio20.27×
12Neil YoungMusic & Radio18.67×
13BahamasMusic & Radio14.62×
14The GodfathersMusic & Radio12.92×
15Bob DylanMusic & Radio12.46×
16Bruce SpringsteenMusic & Radio11.77×
17Eagles (band)Music & Radio11.07×
18Folk rockMusic & Radio9.68×
19Blues rockMusic & Radio7.28×
20American folk musicMusic & Radio6.02×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bonnie Raitt audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bonnie Raitt audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM2.13×
Community OrientationOPEN1.70×
SpiritualityBALANCE1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bonnie Raitt audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.80×
Healthy LifestyleBALANCE0.92×
Pet OwnershipJOY0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bonnie Raitt have in United States?

Bonnie Raitt has an estimated audience of 1,064,890 people in United States, concentrated in California and New York.

02

What is the gender split and age of Bonnie Raitt fans?

46.3% of Bonnie Raitt fans are female, 53.7% are male, with an average age of 52.0 years.

03

Which brands do Bonnie Raitt fans like most?

Bonnie Raitt fans show strongest brand affinity for Greyhounds (20.27×), Rachel Weisz (32.64×), and Brandi Carlile (23.45×) over the country average.

04

Where do Bonnie Raitt fans live in United States?

Bonnie Raitt fans in United States are most concentrated in California (reach ~90K), New York (reach ~60K), and Texas (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Bonnie Raitt fans also like?

Beyond Bonnie Raitt itself, the audience over-indexes on Rachel Weisz (32.64×), Brandi Carlile (23.45×), Tracy Chapman (36.33×), and The Mummies (22.54×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Bonnie Raitt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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