A data profile of the people who buy, follow and care about Joan Baez in United States — modelled from more than twelve digital signal sources. Joan Baez has an estimated audience of 1,582,478 people in United States.
The average Joan Baez fan in United States is 45.6 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, New York.
Top brand affinities include Rowan University, Brigitte (magazine), Life Savers, with strongest over-indexing on Rowan University (1068.71× the country average).
Demographically, the Joan Baez audience skews more female with an average age of 45.6, and over-indexes on personality traits such as Tradition, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Joan Baez fan in United States is more female, around 45.6 years old, with strong Tradition tendencies and a notable affinity for Rowan University.
The key figures that characterise the Joan Baez profile in United States.
57.8% are female, 42.2% are male, average age 45.6.
| Metric | Value |
|---|---|
| Female | 57.8% |
| Male | 42.2% |
| Average age | 45.6 |
| Estimated audience size | 1,582,478 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 12% | |
| 30-39 | 12% | |
| 40-49 | 15% | |
| 50+ | 46% |
Where the Joan Baez audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Minnesota | ~70K | 2.02× | |
| 02 | Vermont | ~7K | 1.55× | |
| 03 | Maine | ~10K | 1.44× | |
| 04 | Massachusetts | ~60K | 1.35× | |
| 05 | Oregon | ~40K | 1.34× | |
| 06 | New Hampshire | ~10K | 1.32× | |
| 07 | Connecticut | ~30K | 1.24× | |
| 08 | Rhode Island | ~10K | 1.24× | |
| 09 | Montana | ~8K | 1.23× | |
| 10 | California | ~300K | 1.18× | |
| 11 | Washington | ~60K | 1.15× | |
| 12 | New York | ~200K | 1.13× | |
| 13 | Washington, District of Columbia | ~8K | 1.13× | |
| 14 | Colorado | ~40K | 1.12× | |
| 15 | Wisconsin | ~40K | 1.10× | |
| 16 | New Jersey | ~70K | 1.07× | |
| 17 | Pennsylvania | ~80K | 1.03× | |
| 18 | New Mexico | ~10K | 1.03× | |
| 19 | Alaska | ~5K | 0.99× | |
| 20 | Illinois | ~80K | 0.98× | |
| 21 | Virginia | ~60K | 0.96× | |
| 22 | Idaho | ~10K | 0.95× | |
| 23 | Delaware | ~6K | 0.94× | |
| 24 | Ohio | ~70K | 0.93× | |
| 25 | Maryland | ~40K | 0.93× | |
| 26 | South Dakota | ~5K | 0.93× | |
| 27 | Michigan | ~60K | 0.91× | |
| 28 | Arizona | ~50K | 0.91× | |
| 29 | Missouri | ~40K | 0.91× | |
| 30 | Kansas | ~20K | 0.91× | |
| 31 | Nebraska | ~10K | 0.90× | |
| 32 | North Carolina | ~70K | 0.89× | |
| 33 | Tennessee | ~40K | 0.89× | |
| 34 | North Dakota | ~4K | 0.89× | |
| 35 | Oklahoma | ~20K | 0.88× | |
| 36 | West Virginia | ~10K | 0.88× | |
| 37 | Iowa | ~20K | 0.87× | |
| 38 | Hawaii | ~9K | 0.87× | |
| 39 | Indiana | ~40K | 0.85× | |
| 40 | Kentucky | ~30K | 0.84× | |
| 41 | Arkansas | ~20K | 0.82× | |
| 42 | Florida | ~100K | 0.80× | |
| 43 | Nevada | ~20K | 0.80× | |
| 44 | Utah | ~20K | 0.78× | |
| 45 | South Carolina | ~30K | 0.76× | |
| 46 | Texas | ~200K | 0.75× | |
| 47 | Georgia | ~50K | 0.73× | |
| 48 | Louisiana | ~20K | 0.71× | |
| 49 | Alabama | ~20K | 0.70× | |
| 50 | Mississippi | ~10K | 0.69× |
The strongest cross-interests of the Joan Baez audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Rowan University | Business & Career | 1068.71× | ||
| 02 | Brigitte (magazine) | Fashion & Accessoires | 871.03× | ||
| 03 | Life Savers | Food & Beverages | 253.04× | ||
| 04 | Melanie | Music & Radio | 146.00× | ||
| 05 | David Crosby | Music & Radio | 116.08× | ||
| 06 | Cadena SER | Music & Radio | 72.16× | ||
| 07 | John Ortiz | Movies & TV | 67.15× | ||
| 08 | Art Garfunkel | Movies & TV | 58.87× | ||
| 09 | Jim Croce | Music & Radio | 53.35× | ||
| 10 | Crosby, Stills & Nash | Music & Radio | 51.00× | ||
| 11 | Gordon Lightfoot | Music & Radio | 46.01× | ||
| 12 | Carly Simon | Music & Radio | 41.83× | ||
| 13 | Brain Games (National Geographic) | Movies & TV | 41.32× | ||
| 14 | Downtown Raleigh | Travel & Leisure | 34.13× | ||
| 15 | Suki Waterhouse | Fashion & Accessoires | 29.98× | ||
| 16 | John Denver | Music & Radio | 29.89× | ||
| 17 | James Taylor | Music & Radio | 22.74× | ||
| 18 | Linda Ronstadt | Music & Radio | 22.27× | ||
| 19 | Eva Mendes | Movies & TV | 14.98× | ||
| 20 | The Godfathers | Music & Radio | 12.68× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 2.09× | |
| Spirituality | BALANCE | 1.73× | |
| Community Orientation | OPEN | 1.60× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 1.04× | |
| Healthy Lifestyle | BALANCE | 1.05× | |
| Extroversion | THRILL | 1.07× |
Joan Baez has an estimated audience of 1,582,478 people in United States, concentrated in California and Texas.
57.8% of Joan Baez fans are female, 42.2% are male, with an average age of 45.6 years.
Joan Baez fans show strongest brand affinity for Rowan University (1068.71×), Brigitte (magazine) (871.03×), and Life Savers (253.04×) over the country average.
Joan Baez fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and New York (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Joan Baez itself, the audience over-indexes on Brigitte (magazine) (871.03×), Life Savers (253.04×), Melanie (146×), and David Crosby (116.08×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Joan Baez. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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