Rascasse Audience Intelligence

Joan Baez Audience in United States

A data profile of the people who buy, follow and care about Joan Baez in United States — modelled from more than twelve digital signal sources. Joan Baez has an estimated audience of 1,582,478 people in United States.

The average Joan Baez fan in United States is 45.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Rowan University, Brigitte (magazine), Life Savers, with strongest over-indexing on Rowan University (1068.71× the country average).

Demographically, the Joan Baez audience skews more female with an average age of 45.6, and over-indexes on personality traits such as Tradition, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Joan Baez fan in United States is more female, around 45.6 years old, with strong Tradition tendencies and a notable affinity for Rowan University.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Joan Baez profile in United States.

Audience size
1.6M
in United States
Gender
57.8%
42.2% male
Age
45.6
average years
Country rank
#17059
Person in United States
Fig. 01

Search interest · 12-month trend

-72%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Joan Baez fans

57.8% are female, 42.2% are male, average age 45.6.

Fig. 02

Gender split

57.8%
Female
42.2%
Male
Demographic split for Joan Baez audience in United States
MetricValue
Female57.8%
Male42.2%
Average age45.6
Estimated audience size1,582,478
Fig. 03

Age distribution

Ø 45.6
average years
Age distribution of the Joan Baez audience in United States
Age bracketShare%
16-1915%
20-2912%
30-3912%
40-4915%
50+46%
Fig. 04

Worldwide distribution

28.4%

of the worldwide Joan Baez audience comes from United States.

Worldwide audience distribution share by country for Joan Baez
CountryShare
United States28.4%
France17.6%
Germany11.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Joan Baez audience in United States is strongest.

Fig. 05

Top regions by affinity

Joan Baez fans by region: top regions in United States
#RegionReachAffinity×
01Minnesota~70K2.02×
02Vermont~7K1.55×
03Maine~10K1.44×
04Massachusetts~60K1.35×
05Oregon~40K1.34×
06New Hampshire~10K1.32×
07Connecticut~30K1.24×
08Rhode Island~10K1.24×
09Montana~8K1.23×
10California~300K1.18×
11Washington~60K1.15×
12New York~200K1.13×
13Washington, District of Columbia~8K1.13×
14Colorado~40K1.12×
15Wisconsin~40K1.10×
16New Jersey~70K1.07×
17Pennsylvania~80K1.03×
18New Mexico~10K1.03×
19Alaska~5K0.99×
20Illinois~80K0.98×
21Virginia~60K0.96×
22Idaho~10K0.95×
23Delaware~6K0.94×
24Ohio~70K0.93×
25Maryland~40K0.93×
26South Dakota~5K0.93×
27Michigan~60K0.91×
28Arizona~50K0.91×
29Missouri~40K0.91×
30Kansas~20K0.91×
31Nebraska~10K0.90×
32North Carolina~70K0.89×
33Tennessee~40K0.89×
34North Dakota~4K0.89×
35Oklahoma~20K0.88×
36West Virginia~10K0.88×
37Iowa~20K0.87×
38Hawaii~9K0.87×
39Indiana~40K0.85×
40Kentucky~30K0.84×
41Arkansas~20K0.82×
42Florida~100K0.80×
43Nevada~20K0.80×
44Utah~20K0.78×
45South Carolina~30K0.76×
46Texas~200K0.75×
47Georgia~50K0.73×
48Louisiana~20K0.71×
49Alabama~20K0.70×
50Mississippi~10K0.69×
Fig. 06

Affinity by region

Affinity by region — Joan Baez, United States
0.69×1.00×2.02×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Joan Baez audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Joan Baez audience
#·InterestCategoryAffinity×
01Rowan UniversityBusiness & Career1068.71×
02Brigitte (magazine)Fashion & Accessoires871.03×
03Life SaversFood & Beverages253.04×
04MelanieMusic & Radio146.00×
05David CrosbyMusic & Radio116.08×
06Cadena SERMusic & Radio72.16×
07John OrtizMovies & TV67.15×
08Art GarfunkelMovies & TV58.87×
09Jim CroceMusic & Radio53.35×
10Crosby, Stills & NashMusic & Radio51.00×
11Gordon LightfootMusic & Radio46.01×
12Carly SimonMusic & Radio41.83×
13Brain Games (National Geographic)Movies & TV41.32×
14Downtown RaleighTravel & Leisure34.13×
15Suki WaterhouseFashion & Accessoires29.98×
16John DenverMusic & Radio29.89×
17James TaylorMusic & Radio22.74×
18Linda RonstadtMusic & Radio22.27×
19Eva MendesMovies & TV14.98×
20The GodfathersMusic & Radio12.68×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Joan Baez audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Joan Baez audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM2.09×
SpiritualityBALANCE1.73×
Community OrientationOPEN1.60×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Joan Baez audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.04×
Healthy LifestyleBALANCE1.05×
ExtroversionTHRILL1.07×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Joan Baez have in United States?

Joan Baez has an estimated audience of 1,582,478 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Joan Baez fans?

57.8% of Joan Baez fans are female, 42.2% are male, with an average age of 45.6 years.

03

Which brands do Joan Baez fans like most?

Joan Baez fans show strongest brand affinity for Rowan University (1068.71×), Brigitte (magazine) (871.03×), and Life Savers (253.04×) over the country average.

04

Where do Joan Baez fans live in United States?

Joan Baez fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and New York (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Joan Baez fans also like?

Beyond Joan Baez itself, the audience over-indexes on Brigitte (magazine) (871.03×), Life Savers (253.04×), Melanie (146×), and David Crosby (116.08×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in United States who actively search for Joan Baez. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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