Joan Baez Audience in United States

Joan Baez logo

Joan Baez has an estimated audience of 2,439,313 people in United States. 57.8% are female, 42.2% are male, average age 45.6. Top regions: California, Texas, New York. Top brand affinities: Rowan University, Brigitte (magazine), Life Savers, Melanie, David Crosby.

The average Joan Baez fan in United States is 45.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Rowan University, Brigitte (magazine), Life Savers, with strongest over-indexing on Rowan University (1068.71× the country average). Demographically, the Joan Baez audience skews more female with an average age of 45.6, and over-indexes on personality traits such as Tradition, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

Demographics of Joan Baez fans

Demographic split for Joan Baez audience in United States
MetricValue
Female57.8%
Male42.2%
Average age45.6
Estimated audience size2,439,313

Audience persona

The typical Joan Baez fan in United States is more female, around 45.6 years old, with strong Tradition tendencies and a notable affinity for Rowan University.

Top regions in United States

Top regions ranked by reach for Joan Baez in United States
RegionReachAffinity
California363,7671.36×
Texas174,2520.83×
New York171,3161.26×
Florida143,6290.87×
Illinois90,7131.12×
Pennsylvania89,1311.09×
New Jersey74,7891.21×
Ohio70,3710.94×
Massachusetts68,2341.42×
North Carolina66,6800.91×
Georgia63,6470.85×
Washington59,0261.21×
Michigan58,2080.91×
Colorado54,7951.43×
Virginia54,7410.92×
Arizona50,3801.01×
Minnesota47,8081.37×
Tennessee42,6970.87×
Wisconsin40,4761.1×
Oregon39,1871.4×
Indiana38,9610.87×
Missouri37,2830.95×
Maryland36,3150.87×
Connecticut32,2521.32×
South Carolina30,0700.82×
Kentucky25,2170.82×
Oklahoma22,5060.83×
Nevada21,6740.92×
Louisiana21,0500.67×
Alabama20,5340.6×
Utah19,5490.89×
Kansas17,1720.89×
Iowa16,6690.83×
Arkansas15,3150.76×
New Mexico12,4441.02×
New Hampshire12,4301.29×
Maine12,3681.42×
Idaho11,8370.97×
Mississippi10,9460.54×
Nebraska10,7000.87×
Hawaii9,1890.88×
Rhode Island8,8801.14×
Washington, District of Columbia8,7301.19×
Montana8,5311.26×
West Virginia7,5390.66×
Vermont6,4821.51×
Delaware6,1640.92×
Alaska4,8260.92×
South Dakota4,3320.77×
North Dakota3,7280.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Joan Baez audience
BrandAffinityCategory
Rowan University1068.71×Business & Career
Brigitte (magazine)871.03×Fashion & Accessoires
Life Savers253.04×Food & Beverages
Melanie146×Music & Radio
David Crosby116.08×Music & Radio
Corona (band)38.11×Music & Radio
Jim Croce53.35×Music & Radio
Carly Simon41.83×Music & Radio
Crosby, Stills & Nash51×Music & Radio
Gordon Lightfoot46.01×Music & Radio
Suki Waterhouse29.98×Fashion & Accessoires
Downtown Raleigh34.13×Travel & Leisure
Brain Games (National Geographic)41.32×Movies & TV
John Denver29.89×Music & Radio
Art Garfunkel58.87×Movies & TV
Cadena SER72.16×Music & Radio
Pete Seeger34.09×Music & Radio
John Ortiz67.15×Movies & TV
Bob Dylan12.64×Music & Radio
Linda Ronstadt22.27×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Joan Baez audience
TraitClusterScore
TraditionCONSERVATISM1.64
SpiritualityBALANCE1.49
Community OrientationOPEN1.38
PatriotismCONSERVATISM1.35
MindfulnessBALANCE1.33
Urban LifestyleOPEN1.24

Worldwide distribution

Worldwide audience distribution share by country for Joan Baez
CountryShare
United States34.6%
France14.3%
Germany9.8%

See Joan Baez audiences in other countries

More Singer-songwriter audiences in United States

Frequently asked questions

How many fans does Joan Baez have in United States?

Joan Baez has an estimated audience of 2,439,313 people in United States, concentrated in California and Texas.

What is the gender split and age of Joan Baez fans?

57.8% of Joan Baez fans are female, 42.2% are male, with an average age of 45.6 years.

Which brands do Joan Baez fans like most?

Joan Baez fans show strongest brand affinity for Rowan University (1068.71×), Brigitte (magazine) (871.03×), and Life Savers (253.04×) over the country average.

Where do Joan Baez fans live in United States?

Joan Baez fans in United States are most concentrated in California (reach 363,767), Texas (reach 174,252), and New York (reach 171,316). These three regions account for the largest share of the active audience.

What other brands do Joan Baez fans also like?

Beyond Joan Baez itself, the audience over-indexes on Brigitte (magazine) (871.03×), Life Savers (253.04×), Melanie (146×), and David Crosby (116.08×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Joan Baez. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.