Downtown Raleigh Audience in United States

Downtown Raleigh logo

Downtown Raleigh has an estimated audience of 1,720,400 people in United States. 62.4% are female, 37.6% are male, average age 40.6. Top regions: North Carolina, Florida, Virginia. Top brand affinities: Scratching post, Rosie the Riveter, KiwiCo, Wedgwood, Steampunk.

The average Downtown Raleigh fan in United States is 40.6 years old, more female, and lives primarily in North Carolina. The audience is concentrated in North Carolina, Florida, Virginia. Top brand affinities include Scratching post, Rosie the Riveter, KiwiCo, with strongest over-indexing on Scratching post (42.63× the country average). Demographically, the Downtown Raleigh audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Patriotism, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Downtown Raleigh fans

Demographic split for Downtown Raleigh audience in United States
MetricValue
Female62.4%
Male37.6%
Average age40.6
Estimated audience size1,720,400

Audience persona

The typical Downtown Raleigh fan in United States is more female, around 40.6 years old, with strong Patriotism tendencies and a notable affinity for Scratching post.

Top regions in United States

Top regions ranked by reach for Downtown Raleigh in United States
RegionReachAffinity
North Carolina1,290,30028.84×
Florida74,2990.64×
Virginia52,7991.26×
New York45,0550.47×
California45,0310.24×
South Carolina40,4321.56×
Georgia37,0150.7×
Texas36,2300.24×
Pennsylvania23,1630.4×
Tennessee18,3260.53×
New Jersey17,7440.41×
Illinois17,4610.3×
Maryland16,1320.55×
Ohio14,5930.28×
Massachusetts14,3750.42×
Michigan13,1650.29×
Louisiana9,1840.41×
Arizona8,9150.25×
Colorado7,5800.28×
Washington7,4060.21×
Alabama6,9460.29×
Indiana6,8940.22×
Connecticut6,0110.35×
Missouri5,4840.2×
Wisconsin5,4190.21×
Kentucky5,2440.24×
Washington, District of Columbia4,7980.93×
Mississippi4,1960.3×
Arkansas4,0150.28×
Nevada3,8380.23×
Minnesota3,8330.16×
Oklahoma3,6460.19×
Utah3,5570.23×
Iowa3,5050.25×
Oregon3,3680.17×
Kansas3,2000.24×
West Virginia3,1980.4×
Alaska3,1910.87×
Idaho2,9530.34×
New Hampshire2,8550.42×
Hawaii2,8210.38×
Montana2,7820.58×
South Dakota2,7460.69×
North Dakota2,6740.76×
Wyoming2,5871.01×
Nebraska2,5800.3×
New Mexico2,5670.3×
Rhode Island2,5440.46×
Maine2,5430.41×
Vermont2,5030.83×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Downtown Raleigh audience
BrandAffinityCategory
Scratching post42.63×Pets & Animals
Rosie the Riveter51.13×Business & Career
KiwiCo11.87×Kids & Family
Wedgwood19.33×Home & Garden
Steampunk4.5×Fashion & Accessoires
Nebraska Cornhuskers football3.13×Sports
JDSU2.37×Business & Career
Supergirl (Kara Zor-El)12.49×Movies & TV
Nipsey Hussle3.71×Music & Radio
YouTube Red11.87×Movies & TV
Keenan Allen3.61×Sports
edureka17.92×Business & Career
Urban horticulture1.54×Home & Garden
Takers3.94×Movies & TV
Corona (band)2.37×Music & Radio
Penny Wong17.47×Politics & Society
Home staging1.99×Home & Garden
Plainfield, New Jersey4.14×Travel & Leisure
Shiba Inu2.47×Pets & Animals
Electrolyte1.63×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Downtown Raleigh audience
TraitClusterScore
PatriotismCONSERVATISM1.52
Family OrientationCONSERVATISM1.31
Community OrientationOPEN1.22
IndividualismJOY1.13
ExtroversionTHRILL1.12
SustainabilityBALANCE1.1

Worldwide distribution

Worldwide audience distribution share by country for Downtown Raleigh
CountryShare
United States81.5%
India6.9%
Canada3.0%

See Downtown Raleigh audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Downtown Raleigh have in United States?

Downtown Raleigh has an estimated audience of 1,720,400 people in United States, concentrated in North Carolina and Florida.

What is the gender split and age of Downtown Raleigh fans?

62.4% of Downtown Raleigh fans are female, 37.6% are male, with an average age of 40.6 years.

Which brands do Downtown Raleigh fans like most?

Downtown Raleigh fans show strongest brand affinity for Scratching post (42.63×), Rosie the Riveter (51.13×), and KiwiCo (11.87×) over the country average.

Where do Downtown Raleigh fans live in United States?

Downtown Raleigh fans in United States are most concentrated in North Carolina (reach 1,290,300), Florida (reach 74,299), and Virginia (reach 52,799). These three regions account for the largest share of the active audience.

What other brands do Downtown Raleigh fans also like?

Beyond Downtown Raleigh itself, the audience over-indexes on Rosie the Riveter (51.13×), KiwiCo (11.87×), Wedgwood (19.33×), and Steampunk (4.5×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Downtown Raleigh. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.