Rascasse Audience Intelligence

Downtown Raleigh Audience in United States

A data profile of the people who buy, follow and care about Downtown Raleigh in United States — modelled from more than twelve digital signal sources. Downtown Raleigh has an estimated audience of 1,720,400 people in United States.

#1291among POI in United States#1232in Travel & Leisure

The average Downtown Raleigh fan in United States is 40.6 years old, more female, and lives primarily in North Carolina.

The audience is concentrated in North Carolina, Florida, California.

Top brand affinities include LG TV, Bayerischer Rundfunk, Liza Minnelli, with strongest over-indexing on LG TV (171.34× the country average).

Demographically, the Downtown Raleigh audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Patriotism, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Downtown Raleigh fan in United States is more female, around 40.6 years old, with strong Patriotism tendencies and a notable affinity for LG TV.

Category: Travel & Leisure · Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Downtown Raleigh profile in United States.

Audience size
1.7M
in United States
Gender
62.4%♀
37.6% male
Age
40.6
average years
Country rank
#16001
POI in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Downtown Raleigh fans

62.4% are female, 37.6% are male, average age 40.6.

Fig. 02

Gender split

62.4%
Female
37.6%
Male
Demographic split for Downtown Raleigh audience in United States
MetricValue
Female62.4%
Male37.6%
Average age40.6
Estimated audience size1,720,400
Fig. 03

Age distribution

Ø 40.6
average years
Age distribution of the Downtown Raleigh audience in United States
Age bracketShare%
16-1918%
20-2917%
30-3920%
40-4923%
50+22%
Fig. 04

Worldwide distribution

81.5%

of the worldwide Downtown Raleigh audience comes from United States.

Worldwide audience distribution share by country for Downtown Raleigh
CountryShare
United States81.5%
India6.9%
Canada3.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Downtown Raleigh audience in United States is strongest.

Fig. 05

Top regions by affinity

Downtown Raleigh fans by region: top regions in United States
#RegionReachAffinity×
01North Carolina~1.5M29.21×
02South Carolina~30K1.35×
03Virginia~50K1.27×
04Washington, District of Columbia~5K0.99×
05Vermont~3K0.98×
06Alaska~4K0.97×
07North Dakota~3K0.95×
08South Dakota~4K0.94×
09Montana~4K0.92×
10Delaware~4K0.91×
11Rhode Island~5K0.90×
12West Virginia~7K0.89×
13New Hampshire~6K0.89×
14Maine~5K0.89×
15Idaho~8K0.88×
16Hawaii~7K0.88×
17New Mexico~7K0.87×
18Nebraska~7K0.87×
19Mississippi~10K0.86×
20Arkansas~10K0.85×
21Oklahoma~20K0.84×
22Iowa~10K0.84×
23Kansas~10K0.84×
24Utah~10K0.82×
25Nevada~10K0.81×
26Louisiana~20K0.80×
27Kentucky~20K0.80×
28Oregon~20K0.80×
29Missouri~20K0.77×
30Alabama~20K0.77×
31Connecticut~10K0.77×
32Wisconsin~20K0.76×
33Minnesota~20K0.76×
34Georgia~40K0.75×
35Indiana~20K0.72×
36Maryland~20K0.72×
37Tennessee~20K0.71×
38Colorado~20K0.69×
39Arizona~20K0.67×
40Washington~20K0.66×
41Massachusetts~20K0.66×
42Florida~80K0.65×
43Michigan~30K0.62×
44New Jersey~30K0.62×
45Ohio~30K0.59×
46Pennsylvania~30K0.58×
47Illinois~30K0.56×
48New York~50K0.55×
49Texas~60K0.42×
50California~70K0.38×
Fig. 06

Affinity by region

Affinity by region — Downtown Raleigh, United States
0.38×1.00×29.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Downtown Raleigh audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Downtown Raleigh audience
#·InterestCategoryAffinity×
01LG TVTechnology & Electronics171.34×
02Bayerischer RundfunkMovies & TV122.55×
03Art GarfunkelMovies & TV59.45×
04David CrosbyMusic & Radio40.96×
05Joan BaezMusic & Radio34.13×
06Liza MinnelliMusic & Radio28.99×
07Bette MidlerMusic & Radio20.09×
08Carole KingMusic & Radio19.32×
09Golden CorralFood & Beverages11.87×
10Bob RossMovies & TV11.87×
11John DenverMusic & Radio11.87×
12Carly SimonMusic & Radio11.87×
13Clayton HomesHome & Garden11.14×
14UpToDateHealth10.88×
15Carolina HurricanesSports10.33×
16The Beach BoysMusic & Radio5.72×
17Diaper bagKids & Family4.12×
18Planet FitnessSports2.87×
19FedExBusiness & Career2.56×
20PinterestInternet & Social Media1.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Downtown Raleigh audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Downtown Raleigh audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.44×
Family OrientationCONSERVATISM1.64×
IndividualismJOY1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Downtown Raleigh audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.79×
Pet OwnershipJOY0.83×
MindfulnessBALANCE0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Downtown Raleigh have in United States?

Downtown Raleigh has an estimated audience of 1,720,400 people in United States, concentrated in North Carolina and Florida.

02

What is the gender split and age of Downtown Raleigh fans?

62.4% of Downtown Raleigh fans are female, 37.6% are male, with an average age of 40.6 years.

03

Which brands do Downtown Raleigh fans like most?

Downtown Raleigh fans show strongest brand affinity for LG TV (171.34×), Bayerischer Rundfunk (122.55×), and Liza Minnelli (28.99×) over the country average.

04

Where do Downtown Raleigh fans live in United States?

Downtown Raleigh fans in United States are most concentrated in North Carolina (reach ~1.5M), Florida (reach ~80K), and California (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Downtown Raleigh fans also like?

Beyond Downtown Raleigh itself, the audience over-indexes on Bayerischer Rundfunk (122.55×), Liza Minnelli (28.99×), Art Garfunkel (59.45×), and Joan Baez (34.13×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Downtown Raleigh. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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