Carole King Audience in United States

Carole King logo

Carole King has an estimated audience of 1,470,711 people in United States. 60.2% are female, 39.8% are male, average age 46.9. Top regions: California, New York, Florida. Top brand affinities: The Gottman Institute, Rachel Weisz, Rock of Ages (Movie), Linda Ronstadt, James Taylor.

The average Carole King fan in United States is 46.9 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include The Gottman Institute, Rachel Weisz, Rock of Ages (Movie), with strongest over-indexing on The Gottman Institute (137.79× the country average). Demographically, the Carole King audience skews more female with an average age of 46.9, and over-indexes on personality traits such as Community Orientation, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

Demographics of Carole King fans

Demographic split for Carole King audience in United States
MetricValue
Female60.2%
Male39.8%
Average age46.9
Estimated audience size1,470,711

Audience persona

The typical Carole King fan in United States is more female, around 46.9 years old, with strong Community Orientation tendencies and a notable affinity for The Gottman Institute.

Top regions in United States

Top regions ranked by reach for Carole King in United States
RegionReachAffinity
California145,4150.9×
New York85,9391.05×
Florida84,7000.85×
Texas81,4220.64×
Illinois78,2711.6×
Pennsylvania68,2401.38×
Minnesota53,4382.54×
New Jersey52,3071.4×
Ohio46,8721.03×
Michigan38,6861.01×
Massachusetts36,4921.26×
North Carolina34,4550.78×
Arizona33,5481.12×
Georgia33,4210.74×
Washington30,9961.05×
Wisconsin29,7981.35×
Virginia29,1120.81×
Tennessee26,7040.91×
Indiana25,7160.96×
South Carolina23,9701.08×
Maryland23,0750.91×
Missouri22,5280.95×
Oregon21,1841.26×
Colorado19,0990.82×
Alabama18,9750.92×
Kentucky15,9860.87×
Connecticut15,0441.02×
Utah13,5381.03×
Louisiana13,0540.69×
Kansas12,0481.04×
Oklahoma11,9170.73×
Iowa11,1830.92×
Arkansas10,3470.85×
New Hampshire10,0911.74×
Maine9,7881.86×
Nevada9,1600.64×
Mississippi8,9500.74×
Idaho7,8161.06×
Nebraska6,0330.82×
New Mexico5,7680.78×
Rhode Island4,9121.05×
Hawaii4,7540.75×
West Virginia4,5930.67×
Washington, District of Columbia4,0030.91×
Delaware3,8220.94×
Montana2,9280.72×
Vermont2,8121.09×
South Dakota2,7380.81×
Alaska2,2090.7×
North Dakota1,9670.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Carole King audience
BrandAffinityCategory
The Gottman Institute137.79×Health
Rachel Weisz27.98×Movies & TV
Rock of Ages (Movie)70.26×Movies & TV
Linda Ronstadt29.21×Music & Radio
James Taylor30.81×Music & Radio
Carly Simon36.53×Music & Radio
Neil Diamond20.89×Music & Radio
Paul Simon32.72×Music & Radio
David Crosby56.16×Music & Radio
Joan Baez25.75×Music & Radio
Bob Dylan13.8×Music & Radio
Eagles (band)14.03×Music & Radio
Greyhounds9.76×Music & Radio
Billy Joel14.55×Music & Radio
Joni Mitchell26.08×Music & Radio
Leonard Cohen41.95×Music & Radio
Jim Croce33.2×Music & Radio
Bruce Springsteen13.02×Music & Radio
Neil Young19.44×Music & Radio
Phil Collins14.24×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Carole King audience
TraitClusterScore
Community OrientationOPEN1.41
TraditionCONSERVATISM1.35
SustainabilityBALANCE1.34
Design AffinityPREMIUM1.23
CreativityOPEN1.22
MindfulnessBALANCE1.19

Worldwide distribution

Worldwide audience distribution share by country for Carole King
CountryShare
United States52.6%
United Kingdom12.3%
Canada4.4%

See Carole King audiences in other countries

More Singer-songwriter audiences in United States

Frequently asked questions

How many fans does Carole King have in United States?

Carole King has an estimated audience of 1,470,711 people in United States, concentrated in California and New York.

What is the gender split and age of Carole King fans?

60.2% of Carole King fans are female, 39.8% are male, with an average age of 46.9 years.

Which brands do Carole King fans like most?

Carole King fans show strongest brand affinity for The Gottman Institute (137.79×), Rachel Weisz (27.98×), and Rock of Ages (Movie) (70.26×) over the country average.

Where do Carole King fans live in United States?

Carole King fans in United States are most concentrated in California (reach 145,415), New York (reach 85,939), and Florida (reach 84,700). These three regions account for the largest share of the active audience.

What other brands do Carole King fans also like?

Beyond Carole King itself, the audience over-indexes on Rachel Weisz (27.98×), Rock of Ages (Movie) (70.26×), Linda Ronstadt (29.21×), and James Taylor (30.81×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Carole King. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.