Rascasse Audience Intelligence

Joni Mitchell Audience in United States

A data profile of the people who buy, follow and care about Joni Mitchell in United States — modelled from more than twelve digital signal sources. Joni Mitchell has an estimated audience of 2,097,234 people in United States.

#196among Singer-songwriter in United States#2473among Person in United States#1519in Music & Radio

The average Joni Mitchell fan in United States is 44.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Piano, Argentina, Petróleo, with strongest over-indexing on Piano (3.06× the country average).

Demographically, the Joni Mitchell audience skews balanced with an average age of 44.5, and over-indexes on personality traits such as Extroversion, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Joni Mitchell fan in United States is balanced, around 44.5 years old, with strong Extroversion tendencies and a notable affinity for Piano.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Joni Mitchell profile in United States.

Audience size
2.1M
in United States
Gender
49.9%♀
50.1% male
Age
44.5
average years
Country rank
#13725
Person in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Joni Mitchell fans

49.9% are female, 50.1% are male, average age 44.5.

Fig. 02

Gender split

49.9%
Female
50.1%
Male
Demographic split for Joni Mitchell audience in United States
MetricValue
Female49.9%
Male50.1%
Average age44.5
Estimated audience size2,097,234
Fig. 03

Age distribution

Ø 44.5
average years
Age distribution of the Joni Mitchell audience in United States
Age bracketShare%
16-1916%
20-2912%
30-3914%
40-4920%
50+39%
Fig. 04

Worldwide distribution

36.3%

of the worldwide Joni Mitchell audience comes from United States.

Worldwide audience distribution share by country for Joni Mitchell
CountryShare
United States36.3%
United Kingdom11.9%
Canada9.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Joni Mitchell audience in United States is strongest.

Fig. 05

Top regions by affinity

Joni Mitchell fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~7K1.96×
02Arizona~70K1.53×
03Maine~10K1.50×
04Massachusetts~60K1.43×
05Oregon~30K1.41×
06New Hampshire~10K1.40×
07Connecticut~30K1.30×
08Rhode Island~9K1.27×
09Washington~50K1.26×
10California~300K1.20×
11Washington, District of Columbia~8K1.19×
12Minnesota~40K1.18×
13New York~100K1.15×
14Montana~7K1.15×
15Pennsylvania~80K1.14×
16Colorado~40K1.13×
17Wisconsin~30K1.08×
18Alabama~30K1.06×
19Alaska~5K1.03×
20Ohio~70K1.01×
21Michigan~60K1.01×
22Illinois~70K0.99×
23New Jersey~50K0.98×
24New Mexico~10K0.98×
25Missouri~30K0.96×
26Idaho~10K0.95×
27Indiana~40K0.93×
28Delaware~5K0.93×
29Maryland~30K0.91×
30Utah~20K0.91×
31Tennessee~40K0.90×
32North Carolina~60K0.89×
33Virginia~50K0.89×
34Iowa~20K0.88×
35Hawaii~8K0.88×
36Nebraska~9K0.86×
37Kentucky~20K0.84×
38West Virginia~8K0.84×
39Oklahoma~20K0.82×
40Kansas~10K0.82×
41South Carolina~30K0.80×
42Arkansas~10K0.79×
43Louisiana~20K0.78×
44North Dakota~3K0.78×
45Florida~100K0.77×
46South Dakota~4K0.77×
47Nevada~20K0.74×
48Georgia~50K0.72×
49Texas~100K0.64×
50Mississippi~10K0.64×
Fig. 06

Affinity by region

Affinity by region — Joni Mitchell, United States
0.64×1.00×1.96×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Joni Mitchell audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Joni Mitchell audience
#·InterestCategoryAffinity×
01Coco JonesMovies & TV7.35×
02PetróleoCars & Mobility4.70×
03MonterreyTravel & Leisure3.85×
04UruguayTravel & Leisure3.31×
05PianoMusic & Radio3.06×
06Liga MXSports2.89×
07ArgentinaTravel & Leisure2.83×
08Buenos AiresTravel & Leisure2.76×
09Cash AppBusiness & Career2.75×
10Puerto RicoTravel & Leisure2.31×
11WhatsAppInternet & Social Media2.06×
12Spanish languagePolitics & Society2.02×
13SpainTravel & Leisure2.00×
14Facebook MessengerInternet & Social Media1.90×
15Instant messagingInternet & Social Media1.63×
16First-person shooter gamesGames1.56×
17Jazz musicMusic & Radio1.55×
18GratitudePolitics & Society1.55×
19AmericasTravel & Leisure1.54×
20The UPS StoreShopping1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Joni Mitchell audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Joni Mitchell audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.36×
Social Media UsageJOY1.30×
Need for SecurityCONSERVATISM1.27×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Joni Mitchell audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.87×
Design AffinityPREMIUM0.88×
Pet OwnershipJOY0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Joni Mitchell have in United States?

Joni Mitchell has an estimated audience of 2,097,234 people in United States, concentrated in California and New York.

02

What is the gender split and age of Joni Mitchell fans?

49.9% of Joni Mitchell fans are female, 50.1% are male, with an average age of 44.5 years.

03

Which brands do Joni Mitchell fans like most?

Joni Mitchell fans show strongest brand affinity for Piano (3.06×), Argentina (2.83×), and Petróleo (4.7×) over the country average.

04

Where do Joni Mitchell fans live in United States?

Joni Mitchell fans in United States are most concentrated in California (reach ~300K), New York (reach ~100K), and Texas (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Joni Mitchell fans also like?

Beyond Joni Mitchell itself, the audience over-indexes on Argentina (2.83×), Petróleo (4.7×), Coco Jones (7.35×), and Jazz music (1.55×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Joni Mitchell. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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