Rascasse Audience Intelligence

Argentina Audience in United States

A data profile of the people who buy, follow and care about Argentina in United States — modelled from more than twelve digital signal sources. Argentina has an estimated audience of 24,941,789 people in United States.

#9among Country in United States#67among POI in United States#113in Travel & Leisure

The average Argentina fan in United States is 40.3 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include FIFA World Cup, La Liga, Neymar, with strongest over-indexing on FIFA World Cup (3.26× the country average).

Demographically, the Argentina audience skews balanced with an average age of 40.3, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Argentina fan in United States is balanced, around 40.3 years old, with strong Patriotism tendencies and a notable affinity for FIFA World Cup.

Category: Travel & Leisure · Type: POI · Subtype: Country

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Argentina profile in United States.

Audience size
24.9M
in United States
Gender
54.7%♀
45.3% male
Age
40.3
average years
Country rank
#1235
POI in United States
Fig. 01

Search interest · 12-month trend

+224%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Argentina fans

54.7% are female, 45.3% are male, average age 40.3.

Fig. 02

Gender split

54.7%
Female
45.3%
Male
Demographic split for Argentina audience in United States
MetricValue
Female54.7%
Male45.3%
Average age40.3
Estimated audience size24,941,789
Fig. 03

Age distribution

Ø 40.3
average years
Age distribution of the Argentina audience in United States
Age bracketShare%
16-1917%
20-2918%
30-3920%
40-4922%
50+22%
Fig. 04

Worldwide distribution

20.0%

of the worldwide Argentina audience comes from United States.

Worldwide audience distribution share by country for Argentina
CountryShare
United States20.0%
Spain7.8%
Mexico7.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Argentina audience in United States is strongest.

Fig. 05

Top regions by affinity

Argentina fans by region: top regions in United States
#RegionReachAffinity×
01Texas~3.5M1.55×
02Florida~2.5M1.52×
03New Jersey~900K1.49×
04California~4M1.43×
05Washington, District of Columbia~100K1.35×
06Maryland~600K1.34×
07New York~2M1.32×
08Massachusetts~600K1.26×
09Virginia~800K1.25×
10Utah~300K1.21×
11Georgia~900K1.17×
12Washington~600K1.17×
13Connecticut~300K1.16×
14Nevada~300K1.15×
15Illinois~900K1.13×
16Kansas~200K1.11×
17North Carolina~800K1.08×
18Arizona~500K1.07×
19Colorado~400K1.05×
20Rhode Island~80K1.02×
21Missouri~400K0.97×
22Nebraska~100K0.97×
23South Carolina~400K0.96×
24Oregon~300K0.96×
25Tennessee~500K0.94×
26Arkansas~200K0.94×
27Indiana~400K0.93×
28Oklahoma~300K0.93×
29New Mexico~100K0.93×
30Delaware~60K0.93×
31Minnesota~300K0.92×
32Pennsylvania~800K0.91×
33Louisiana~300K0.90×
34Idaho~100K0.87×
35Alaska~50K0.87×
36Kentucky~300K0.86×
37Hawaii~90K0.86×
38Iowa~200K0.85×
39Alabama~300K0.83×
40Wisconsin~300K0.81×
41Ohio~600K0.80×
42Michigan~500K0.80×
43New Hampshire~80K0.79×
44South Dakota~50K0.79×
45Montana~50K0.77×
46Vermont~30K0.77×
47Maine~70K0.76×
48North Dakota~40K0.75×
49Mississippi~100K0.69×
50West Virginia~70K0.63×
Fig. 06

Affinity by region

Affinity by region — Argentina, United States
0.63×1.00×1.55×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Argentina audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Argentina audience
#·InterestCategoryAffinity×
01NeymarSports7.48×
02BoleroMusic & Radio7.27×
03La LigaSports7.11×
04VolarisTravel & Leisure6.67×
05BundesligaSports5.94×
06UEFA Europa LeagueSports5.81×
07Lionel MessiSports5.50×
08Liga MXSports4.64×
09Cristiano RonaldoSports4.62×
10Premier LeagueSports3.31×
11FIFA World CupSports3.26×
12WhatsAppInternet & Social Media3.05×
13Diane KeatonMovies & TV2.86×
14Spanish languagePolitics & Society2.58×
15TicketmasterTravel & Leisure2.42×
16ReggaetonMusic & Radio2.41×
17MexicoTravel & Leisure2.20×
18The UPS StoreShopping2.00×
19Google MapsInternet & Social Media1.87×
20T-MobileTechnology & Electronics1.73×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Argentina audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Argentina audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.86×
SpiritualityBALANCE1.48×
Need for SecurityCONSERVATISM1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Argentina audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.83×
Pet OwnershipJOY0.85×
IndividualismJOY0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Argentina have in United States?

Argentina has an estimated audience of 24,941,789 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Argentina fans?

54.7% of Argentina fans are female, 45.3% are male, with an average age of 40.3 years.

03

Which brands do Argentina fans like most?

Argentina fans show strongest brand affinity for FIFA World Cup (3.26×), La Liga (7.11×), and Neymar (7.48×) over the country average.

04

Where do Argentina fans live in United States?

Argentina fans in United States are most concentrated in California (reach ~4M), Texas (reach ~3.5M), and Florida (reach ~2.5M). These three regions account for the largest share of the active audience.

05

What other brands do Argentina fans also like?

Beyond Argentina itself, the audience over-indexes on La Liga (7.11×), Neymar (7.48×), Liga MX (4.64×), and WhatsApp (3.05×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Country audiences in United States

See Argentina audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Argentina. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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