Argentina Audience in United States

Argentina has an estimated audience of 24,941,789 people in United States. 54.7% are female, 45.3% are male, average age 40.3. Top regions: California, Texas, Florida. Top brand affinities: FIFA World Cup, Kia Sportage, La Liga, Tigres UANL, Volaris.

The average Argentina fan in United States is 40.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include FIFA World Cup, Kia Sportage, La Liga, with strongest over-indexing on FIFA World Cup (4.3× the country average). Demographically, the Argentina audience skews balanced with an average age of 40.3, and over-indexes on personality traits such as Patriotism, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Country

Demographics of Argentina fans

Demographic split for Argentina audience in United States
MetricValue
Female54.7%
Male45.3%
Average age40.3
Estimated audience size24,941,789

Audience persona

The typical Argentina fan in United States is balanced, around 40.3 years old, with strong Patriotism tendencies and a notable affinity for FIFA World Cup.

Top regions in United States

Top regions ranked by reach for Argentina in United States
RegionReachAffinity
California4,146,8661.51×
Texas3,143,1221.47×
Florida2,907,4461.72×
New York2,070,8331.49×
Illinois996,6001.2×
New Jersey977,9731.54×
Georgia950,1781.24×
North Carolina828,0631.1×
Virginia786,8651.3×
Pennsylvania749,8570.89×
Massachusetts638,2381.3×
Ohio620,2930.81×
Washington610,5751.22×
Maryland601,5011.4×
Arizona555,2941.09×
Michigan521,2460.8×
Tennessee482,9640.97×
Colorado429,3711.09×
Indiana414,2810.91×
Missouri348,1220.87×
Minnesota331,9960.93×
South Carolina331,7410.88×
Wisconsin299,8910.8×
Nevada295,5721.23×
Louisiana291,2040.91×
Connecticut289,3211.16×
Oregon286,0931×
Utah273,8521.23×
Alabama273,1350.78×
Kentucky258,1270.83×
Oklahoma254,1380.92×
Kansas184,4460.94×
Iowa173,7460.85×
Arkansas172,1340.84×
Mississippi136,8820.67×
Nebraska115,3220.92×
New Mexico110,5780.88×
Washington, District of Columbia110,4301.47×
Idaho108,1640.86×
Hawaii97,4090.91×
Rhode Island77,6740.98×
New Hampshire76,9540.78×
West Virginia67,8020.58×
Maine63,4310.71×
Delaware60,7360.88×
Montana48,1200.7×
Alaska41,4000.78×
South Dakota38,3250.66×
North Dakota32,5270.63×
Vermont31,4550.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Argentina audience
BrandAffinityCategory
FIFA World Cup4.3×Sports
Kia Sportage18.75×Cars & Mobility
La Liga7.52×Sports
Tigres UANL14.08×Sports
Volaris10.13×Travel & Leisure
Premier League5.52×Sports
Cristiano Ronaldo7.07×Sports
Staples (Canada)3.58×Business & Career
FC Bayern Munich4.46×Sports
Liga MX5.51×Sports
Mexico2.65×Travel & Leisure
UEFA Europa League6.63×Sports
MSN2.2×News
Cruz Azul7.13×Sports
Bundesliga7.27×Sports
Lionel Messi7.52×Sports
Club América5.37×Sports
Benny Blanco6.9×Music & Radio
Scooby-Doo2.68×Movies & TV
Cumbia6.31×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Argentina audience
TraitClusterScore
PatriotismCONSERVATISM1.36
SpiritualityBALANCE1.32
ExtroversionTHRILL1.3
Risk AppetiteTHRILL1.22
SustainabilityBALANCE1.14
Need for SecurityCONSERVATISM1.14

Worldwide distribution

Worldwide audience distribution share by country for Argentina
CountryShare
United States20.0%
Spain7.8%
Mexico7.7%

See Argentina audiences in other countries

More Country audiences in United States

Frequently asked questions

How many fans does Argentina have in United States?

Argentina has an estimated audience of 24,941,789 people in United States, concentrated in California and Texas.

What is the gender split and age of Argentina fans?

54.7% of Argentina fans are female, 45.3% are male, with an average age of 40.3 years.

Which brands do Argentina fans like most?

Argentina fans show strongest brand affinity for FIFA World Cup (4.3×), Kia Sportage (18.75×), and La Liga (7.52×) over the country average.

Where do Argentina fans live in United States?

Argentina fans in United States are most concentrated in California (reach 4,146,866), Texas (reach 3,143,122), and Florida (reach 2,907,446). These three regions account for the largest share of the active audience.

What other brands do Argentina fans also like?

Beyond Argentina itself, the audience over-indexes on Kia Sportage (18.75×), La Liga (7.52×), Tigres UANL (14.08×), and Volaris (10.13×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Argentina. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.