Volaris Audience in United States

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Volaris has an estimated audience of 5,317,983 people in United States. 48.2% are female, 51.8% are male, average age 33.8. Top regions: California, Illinois, Texas. Top brand affinities: Aeroméxico, The Beach (film), Vivaaerobus.com, OXXO, Instant messaging.

The average Volaris fan in United States is 33.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, Illinois, Texas. Top brand affinities include Aeroméxico, The Beach (film), Vivaaerobus.com, with strongest over-indexing on Aeroméxico (56.97× the country average). Demographically, the Volaris audience skews balanced with an average age of 33.8, and over-indexes on personality traits such as Travelling, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Brand · Subtype: Airline

Demographics of Volaris fans

Demographic split for Volaris audience in United States
MetricValue
Female48.2%
Male51.8%
Average age33.8
Estimated audience size5,317,983

Audience persona

The typical Volaris fan in United States is balanced, around 33.8 years old, with strong Travelling tendencies and a notable affinity for Aeroméxico.

Top regions in United States

Top regions ranked by reach for Volaris in United States
RegionReachAffinity
California3,988,48811.43×
Illinois926,6265.23×
Texas851,3431.86×
Arizona352,0063.24×
Nevada317,2776.17×
Florida220,4100.61×
Washington195,5321.83×
Oregon152,3332.5×
New York148,0400.5×
Colorado138,1021.65×
Virginia113,0610.87×
Maryland112,4931.23×
Indiana107,8011.11×
Wisconsin91,0201.14×
Michigan61,0050.44×
North Carolina57,6970.36×
Utah45,8860.96×
Georgia43,4650.27×
New Jersey33,8150.25×
New Mexico28,9991.09×
Oklahoma26,5040.45×
Ohio25,7310.16×
Minnesota24,7750.33×
Pennsylvania23,1340.13×
Iowa22,0840.5×
South Carolina19,6490.25×
Tennessee19,1820.18×
Connecticut19,0050.36×
Missouri18,8270.22×
Washington, District of Columbia16,0181×
Kansas15,9010.38×
Idaho15,6030.59×
Massachusetts13,8530.13×
Arkansas13,5850.31×
Alabama13,4020.18×
Louisiana13,2530.19×
Kentucky11,8430.18×
Nebraska9,4660.35×
Hawaii6,5530.29×
Mississippi5,7540.13×
Wyoming3,7390.47×
Alaska3,2130.28×
Montana2,9030.2×
West Virginia2,7630.11×
Delaware2,7260.19×
South Dakota2,3720.19×
North Dakota2,3540.22×
Rhode Island1,4710.09×
Maine1,4030.07×
New Hampshire1,3480.06×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Volaris audience
BrandAffinityCategory
Aeroméxico56.97×Travel & Leisure
The Beach (film)53.33×Movies & TV
Vivaaerobus.com190.76×Travel & Leisure
OXXO74.18×Fashion & Accessoires
Instant messaging5.9×Internet & Social Media
Chihuahua (state)23.64×Travel & Leisure
Mexico City10.95×Travel & Leisure
Desafío (TV series)82.87×Movies & TV
Puebla17.63×Travel & Leisure
Sonora15.72×Travel & Leisure
Monterrey Institute of Technology and Higher Education35.02×Business & Career
Monterrey12.66×Travel & Leisure
Bodega Aurrerá55.15×Food & Beverages
Zacatecas19.02×Travel & Leisure
Citibank8.33×Business & Career
Argentina6.67×Travel & Leisure
San Salvador21.17×Travel & Leisure
Brazil (1985 film)14.55×Movies & TV
Uruguay8.48×Travel & Leisure
Western Union8.59×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Volaris audience
TraitClusterScore
TravellingTHRILL1.62
Urban LifestyleOPEN1.4
Quality AwarenessPREMIUM1.35
Social Media UsageJOY1.32
Price SensitivityPREMIUM1.21
SustainabilityBALANCE1.18

Worldwide distribution

Worldwide audience distribution share by country for Volaris
CountryShare
Mexico46.8%
United States39.2%
Costa Rica2.2%

See Volaris audiences in other countries

More Airline audiences in United States

Frequently asked questions

How many fans does Volaris have in United States?

Volaris has an estimated audience of 5,317,983 people in United States, concentrated in California and Illinois.

What is the gender split and age of Volaris fans?

48.2% of Volaris fans are female, 51.8% are male, with an average age of 33.8 years.

Which brands do Volaris fans like most?

Volaris fans show strongest brand affinity for Aeroméxico (56.97×), The Beach (film) (53.33×), and Vivaaerobus.com (190.76×) over the country average.

Where do Volaris fans live in United States?

Volaris fans in United States are most concentrated in California (reach 3,988,488), Illinois (reach 926,626), and Texas (reach 851,343). These three regions account for the largest share of the active audience.

What other brands do Volaris fans also like?

Beyond Volaris itself, the audience over-indexes on The Beach (film) (53.33×), Vivaaerobus.com (190.76×), OXXO (74.18×), and Instant messaging (5.9×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Volaris. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.