Rascasse Audience Intelligence

Volaris Target Market in United States

A data profile of the people who buy, follow and care about Volaris in United States — modelled from more than twelve digital signal sources. Volaris has an estimated audience of 5,350,678 people in United States.

#12among Airline in United States#645among Brand in United States#541in Travel & Leisure

The average Volaris fan in United States is 33.8 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Illinois, Texas.

Top brand affinities include Aeroméxico, The Beach (film), OXXO, with strongest over-indexing on Aeroméxico (56.97× the country average).

Demographically, the Volaris audience skews balanced with an average age of 33.8, and over-indexes on personality traits such as Mindfulness, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Volaris fan in United States is balanced, around 33.8 years old, with strong Mindfulness tendencies and a notable affinity for Aeroméxico.

Category: Travel & Leisure · Type: Brand · Subtype: Airline

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Volaris profile in United States.

Audience size
5.4M
in United States
Gender
48.2%♀
51.8% male
Age
33.8
average years
Country rank
#6293
Brand in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Volaris

48.2% are female, 51.8% are male, average age 33.8.

Fig. 02

Gender split

48.2%
Female
51.8%
Male
Demographic split for Volaris audience in United States
MetricValue
Female48.2%
Male51.8%
Average age33.8
Estimated audience size5,350,678
Fig. 03

Age distribution

Ø 33.8
average years
Age distribution of the Volaris audience in United States
Age bracketShare%
16-1933%
20-2921%
30-3920%
40-4916%
50+10%
Fig. 04

Worldwide distribution

39.3%

of the worldwide Volaris audience comes from United States.

Worldwide audience distribution share by country for Volaris
CountryShare
Mexico46.7%
United States39.3%
Costa Rica2.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Volaris audience in United States is strongest.

Fig. 05

Top regions by affinity

Volaris customers by region in United States
#RegionReachAffinity×
01California~4M11.06×
02Nevada~300K5.95×
03Illinois~900K5.23×
04Arizona~300K3.15×
05Oregon~200K2.50×
06Texas~900K1.88×
07Washington~200K1.79×
08Colorado~100K1.71×
09Maryland~100K1.28×
10Wisconsin~100K1.21×
11Indiana~100K1.11×
12New Mexico~30K1.10×
13Washington, District of Columbia~20K1.06×
14Utah~50K1.00×
15Virginia~100K0.87×
16Florida~200K0.65×
17Idaho~20K0.62×
18Wyoming~5K0.60×
19Iowa~20K0.53×
20Michigan~70K0.47×
21Oklahoma~30K0.47×
22New York~100K0.45×
23Alaska~5K0.44×
24Vermont~4K0.43×
25Kansas~20K0.41×
26Nebraska~10K0.40×
27North Carolina~60K0.37×
28Arkansas~20K0.36×
29Connecticut~20K0.35×
30South Dakota~4K0.35×
31Hawaii~8K0.34×
32New Jersey~50K0.33×
33Minnesota~20K0.33×
34Montana~5K0.33×
35New Hampshire~6K0.30×
36Rhode Island~5K0.30×
37Delaware~4K0.30×
38Maine~6K0.29×
39Georgia~50K0.28×
40South Carolina~20K0.27×
41West Virginia~7K0.27×
42Missouri~20K0.24×
43Louisiana~20K0.24×
44Mississippi~10K0.24×
45Kentucky~10K0.22×
46Tennessee~20K0.21×
47Alabama~20K0.21×
48Ohio~30K0.17×
49Pennsylvania~30K0.15×
50Massachusetts~20K0.15×
Fig. 06

Affinity by region

Affinity by region — Volaris, United States
0.15×1.00×11.06×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Volaris audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Volaris audience
#·InterestCategoryAffinity×
01Vivaaerobus.comTravel & Leisure190.76×
02Desafío (TV series)Movies & TV82.87×
03OXXOFashion & Accessoires74.18×
04AeroméxicoTravel & Leisure56.97×
05Bodega AurreráFood & Beverages55.15×
06The Beach (film)Movies & TV53.33×
07ZapopanMusic & Radio49.29×
08Monterrey Institute of Technology and Higher EducationBusiness & Career35.02×
09Chihuahua (state)Travel & Leisure23.64×
10San SalvadorTravel & Leisure21.17×
11ZacatecasTravel & Leisure19.02×
12PueblaTravel & Leisure17.63×
13SonoraTravel & Leisure15.72×
14Brazil (1985 film)Movies & TV14.55×
15MonterreyTravel & Leisure12.66×
16Mexico CityTravel & Leisure10.95×
17CitibankBusiness & Career8.33×
18ArgentinaTravel & Leisure6.67×
19Instant messagingInternet & Social Media5.90×
20FIFA World CupSports3.61×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Volaris audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Volaris audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE3.28×
TravellingTHRILL1.96×
TraditionCONSERVATISM1.80×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Volaris audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.74×
Pet OwnershipJOY0.78×
Sports ActivityPOWER0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Volaris's target market in United States?

Volaris's target market in United States covers an estimated 5,350,678 people, concentrated in California and Illinois.

02

What is the gender split and age of Volaris customers?

48.2% of the Volaris audience are female, 51.8% are male, with an average age of 33.8 years.

03

Which brands do Volaris fans like most?

Volaris fans show strongest brand affinity for Aeroméxico (56.97×), The Beach (film) (53.33×), and OXXO (74.18×) over the country average.

04

Where do Volaris fans live in United States?

Volaris fans in United States are most concentrated in California (reach ~4M), Illinois (reach ~900K), and Texas (reach ~900K). These three regions account for the largest share of the active audience.

05

What other brands do Volaris fans also like?

Beyond Volaris itself, the audience over-indexes on The Beach (film) (53.33×), OXXO (74.18×), Vivaaerobus.com (190.76×), and Instant messaging (5.9×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Volaris. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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