Rascasse Audience Intelligence

United States Audience in United States

A data profile of the people who buy, follow and care about United States in United States — modelled from more than twelve digital signal sources. United States has an estimated audience of 134,384,245 people in United States.

#1among Country in United States#1among POI in United States#1in Travel & Leisure

The average United States fan in United States is 41.9 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Pizza Hut, McDonald's, Mortgage loans, with strongest over-indexing on Pizza Hut (1.78× the country average).

Demographically, the United States audience skews balanced with an average age of 41.9, and over-indexes on personality traits such as Convenience Orientation, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical United States fan in United States is balanced, around 41.9 years old, with strong Convenience Orientation tendencies and a notable affinity for Pizza Hut.

Category: Travel & Leisure · Type: POI · Subtype: Country

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the United States profile in United States.

Audience size
134.4M
in United States
Gender
52.3%♀
47.7% male
Age
41.9
average years
Country rank
#37
POI in United States
Fig. 01

Search interest · 12-month trend

-18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of United States fans

52.3% are female, 47.7% are male, average age 41.9.

Fig. 02

Gender split

52.3%
Female
47.7%
Male
Demographic split for United States audience in United States
MetricValue
Female52.3%
Male47.7%
Average age41.9
Estimated audience size134,384,245
Fig. 03

Age distribution

Ø 41.9
average years
Age distribution of the United States audience in United States
Age bracketShare%
16-1916%
20-2916%
30-3919%
40-4922%
50+27%
Fig. 04

Worldwide distribution

37.4%

of the worldwide United States audience comes from United States.

Worldwide audience distribution share by country for United States
CountryShare
United States37.4%
Brazil4.5%
Mexico3.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the United States audience in United States is strongest.

Fig. 05

Top regions by affinity

United States fans by region: top regions in United States
#RegionReachAffinity×
01Utah~1.5M1.20×
02Kansas~1.5M1.19×
03Nebraska~800K1.17×
04North Dakota~300K1.17×
05Washington~3M1.14×
06South Dakota~300K1.13×
07Oregon~1.5M1.12×
08Washington, District of Columbia~500K1.12×
09Oklahoma~1.5M1.09×
10Nevada~1.5M1.09×
11Iowa~1M1.09×
12Idaho~700K1.08×
13Virginia~3.5M1.07×
14Maine~500K1.06×
15Texas~12M1.05×
16Colorado~2M1.05×
17Wisconsin~2M1.04×
18Arkansas~1M1.04×
19Wyoming~200K1.04×
20Arizona~3M1.03×
21Missouri~2M1.03×
22Minnesota~2M1.03×
23Alaska~300K1.03×
24Illinois~4.5M1.02×
25New Mexico~700K1.02×
26California~15M1.01×
27Montana~400K1.00×
28Louisiana~1.5M0.98×
29Kentucky~1.5M0.98×
30Florida~9M0.96×
31Michigan~3.5M0.96×
32Indiana~2.5M0.96×
33Ohio~4M0.95×
34Georgia~4M0.95×
35New Hampshire~500K0.95×
36West Virginia~600K0.94×
37North Carolina~3.5M0.93×
38Alabama~1.5M0.93×
39New York~7M0.92×
40Tennessee~2.5M0.92×
41Massachusetts~2.5M0.92×
42Pennsylvania~4M0.91×
43New Jersey~3M0.90×
44South Carolina~2M0.90×
45Mississippi~1M0.89×
46Maryland~2M0.88×
47Connecticut~1M0.86×
48Rhode Island~400K0.86×
49Hawaii~500K0.84×
50Delaware~300K0.79×
Fig. 06

Affinity by region

Affinity by region — United States, United States
0.79×1.00×1.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the United States audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for United States audience
#·InterestCategoryAffinity×
01Pizza HutFood & Beverages1.78×
02Mortgage loansBusiness & Career1.78×
03SubwayFood & Beverages1.78×
04Shopping mallsShopping1.78×
05Las VegasTravel & Leisure1.78×
06Discount storesShopping1.78×
07Real propertyHome & Garden1.78×
08FedExBusiness & Career1.78×
09Britney SpearsMusic & Radio1.78×
10Solar energyHome & Garden1.78×
11Detroit TigersSports1.78×
12RadioTechnology & Electronics1.74×
13InnovationBusiness & Career1.74×
14McDonald'sFood & Beverages1.65×
15Domino's PizzaFood & Beverages1.61×
16LodgingTravel & Leisure1.61×
17TV game showsMovies & TV1.61×
18IKEAHome & Garden1.56×
19DentistryBusiness & Career1.56×
20AirbnbTravel & Leisure1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the United States audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by United States audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.53×
SpiritualityBALANCE1.42×
Community OrientationOPEN1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by United States audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.89×
Healthy LifestyleBALANCE0.90×
Design AffinityPREMIUM0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does United States have in United States?

United States has an estimated audience of 134,384,245 people in United States, concentrated in California and Texas.

02

What is the gender split and age of United States fans?

52.3% of United States fans are female, 47.7% are male, with an average age of 41.9 years.

03

Which brands do United States fans like most?

United States fans show strongest brand affinity for Pizza Hut (1.78×), McDonald's (1.65×), and Mortgage loans (1.78×) over the country average.

04

Where do United States fans live in United States?

United States fans in United States are most concentrated in California (reach ~15M), Texas (reach ~12M), and Florida (reach ~9M). These three regions account for the largest share of the active audience.

05

What other brands do United States fans also like?

Beyond United States itself, the audience over-indexes on McDonald's (1.65×), Mortgage loans (1.78×), Subway (1.78×), and Shopping malls (1.78×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

More Country audiences in United States

See United States audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for United States. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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