United States Audience in United States

United States logo

United States has an estimated audience of 134,384,245 people in United States. 52.3% are female, 47.7% are male, average age 41.9. Top regions: California, Texas, Florida. Top brand affinities: Capital One, Google Maps, Indeed.com, DeviantArt, Enterprise Rent-A-Car.

The average United States fan in United States is 41.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Capital One, Google Maps, Indeed.com, with strongest over-indexing on Capital One (20.52× the country average). Demographically, the United States audience skews balanced with an average age of 41.9, and over-indexes on personality traits such as DIY Mentality, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Country

Demographics of United States fans

Demographic split for United States audience in United States
MetricValue
Female52.3%
Male47.7%
Average age41.9
Estimated audience size134,384,245

Audience persona

The typical United States fan in United States is balanced, around 41.9 years old, with strong DIY Mentality tendencies and a notable affinity for Capital One.

Top regions in United States

Top regions ranked by reach for United States in United States
RegionReachAffinity
California15,301,4381.04×
Texas11,903,7391.03×
Florida9,305,9341.02×
New York7,431,1180.99×
Illinois4,613,0481.03×
Ohio4,083,6390.99×
Georgia4,067,0280.98×
Pennsylvania4,023,2540.89×
North Carolina3,917,8890.97×
Virginia3,660,0021.12×
Michigan3,591,4061.02×
Washington3,228,1221.2×
New Jersey3,026,3070.89×
Arizona2,785,7151.02×
Tennessee2,575,6650.96×
Massachusetts2,483,4660.94×
Indiana2,409,6540.98×
Missouri2,293,9941.06×
Colorado2,289,1471.08×
Wisconsin2,141,3201.06×
Maryland2,058,5780.89×
Minnesota2,015,9111.05×
South Carolina1,778,7230.88×
Oregon1,760,6401.14×
Louisiana1,725,0271×
Alabama1,689,2500.9×
Kentucky1,664,4540.99×
Oklahoma1,660,1461.11×
Nevada1,550,1351.19×
Utah1,547,5801.29×
Kansas1,251,0431.18×
Iowa1,230,0901.11×
Arkansas1,188,5841.07×
Connecticut1,149,6060.85×
Mississippi940,7730.85×
Nebraska754,5611.12×
Idaho717,1981.06×
New Mexico623,3600.92×
West Virginia542,8500.87×
New Hampshire499,3230.94×
Maine489,3441.02×
Washington, District of Columbia472,8311.17×
Hawaii453,9810.79×
Montana360,0250.97×
Rhode Island354,9350.83×
South Dakota326,5141.05×
North Dakota312,3001.13×
Delaware270,9430.73×
Alaska261,4750.91×
Wyoming189,1320.95×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for United States audience
BrandAffinityCategory
Capital One20.52×Business & Career
Google Maps17.83×Internet & Social Media
Indeed.com13.19×Business & Career
DeviantArt17.98×Internet & Social Media
Enterprise Rent-A-Car15.22×Cars & Mobility
Circle K17.34×Shopping
Aaron Rodgers15.64×Sports
Google News13.93×News
Beetlejuice10.96×Movies & TV
ICloud21.04×Technology & Electronics
AccuWeather14.44×Home & Garden
Khan Academy18.04×Business & Career
Apple Store13.88×Shopping
Jeff Bezos19.31×Business & Career
Margot Robbie14.87×Movies & TV
Dakota Johnson15.35×Movies & TV
Nicole Kidman14.38×Movies & TV
Afro-textured hair16.52×Beauty & Wellness
Clint Eastwood13.54×Movies & TV
Mercedes AMG Petronas F132.17×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by United States audience
TraitClusterScore
DIY MentalityTHRILL1.45
ExtroversionTHRILL1.3
Luxury OrientationPREMIUM1.22
SpiritualityBALANCE1.21
Community OrientationOPEN1.21
IndulgenceJOY1.19

Worldwide distribution

Worldwide audience distribution share by country for United States
CountryShare
United States37.4%
Brazil4.5%
Mexico3.9%

See United States audiences in other countries

More Country audiences in United States

Frequently asked questions

How many fans does United States have in United States?

United States has an estimated audience of 134,384,245 people in United States, concentrated in California and Texas.

What is the gender split and age of United States fans?

52.3% of United States fans are female, 47.7% are male, with an average age of 41.9 years.

Which brands do United States fans like most?

United States fans show strongest brand affinity for Capital One (20.52×), Google Maps (17.83×), and Indeed.com (13.19×) over the country average.

Where do United States fans live in United States?

United States fans in United States are most concentrated in California (reach 15,301,438), Texas (reach 11,903,739), and Florida (reach 9,305,934). These three regions account for the largest share of the active audience.

What other brands do United States fans also like?

Beyond United States itself, the audience over-indexes on Google Maps (17.83×), Indeed.com (13.19×), DeviantArt (17.98×), and Enterprise Rent-A-Car (15.22×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for United States. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.