United States Audience in Germany
United States has an estimated audience of 6,926,695 people in Germany. 48.4% are female, 51.6% are male, average age 37.9. Top regions: Hessen, Nordrhein-Westfalen, Bayern. Top brand affinities: Satire, Tagesschau, German television comedy, Vacations, Country rap.
The average United States fan in Germany is 37.9 years old, balanced, and lives primarily in Hessen. The audience is concentrated in Hessen, Nordrhein-Westfalen, Bayern. Top brand affinities include Satire, Tagesschau, German television comedy, with strongest over-indexing on Satire (6.66× the country average). Demographically, the United States audience skews balanced with an average age of 37.9, and over-indexes on personality traits such as Sports Activity, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Country
Demographics of United States fans
| Metric | Value |
|---|---|
| Female | 48.4% |
| Male | 51.6% |
| Average age | 37.9 |
| Estimated audience size | 6,926,695 |
Audience persona
The typical United States fan in Germany is balanced, around 37.9 years old, with strong Sports Activity tendencies and a notable affinity for Satire.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Hessen | 1,385,905 | 2.63× |
| Nordrhein-Westfalen | 1,353,627 | 0.89× |
| Bayern | 1,319,630 | 1.19× |
| Baden-Württemberg | 895,110 | 0.95× |
| Niedersachsen | 583,192 | 0.87× |
| Berlin | 481,823 | 1.56× |
| Rheinland-Pfalz | 428,825 | 1.24× |
| Sachsen | 265,000 | 0.78× |
| Schleswig-Holstein | 195,751 | 0.79× |
| Hamburg | 160,324 | 1.02× |
| Brandenburg | 144,697 | 0.67× |
| Thüringen | 118,063 | 0.67× |
| Sachsen-Anhalt | 110,276 | 0.61× |
| Mecklenburg-Vorpommern | 72,222 | 0.55× |
| Bremen | 65,273 | 1.1× |
| Saarland | 62,260 | 0.73× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Satire | 6.66× | Literature |
| Tagesschau | 2.46× | Movies & TV |
| German television comedy | 7.01× | Movies & TV |
| Vacations | 2.53× | Travel & Leisure |
| Country rap | 5.26× | Music & Radio |
| Headphones | 4.65× | Technology & Electronics |
| Canada | 2.6× | Travel & Leisure |
| Transfermarkt | 2.25× | Sports |
| Allgäu | 4.73× | Travel & Leisure |
| Stuttgart | 2.51× | Travel & Leisure |
| Self care | 2.62× | Health |
| Google News | 3.06× | News |
| Hairstyle | 2.29× | Beauty & Wellness |
| Western Union | 2.9× | Business & Career |
| Hygiene | 2.3× | Beauty & Wellness |
| German language | 1.97× | Politics & Society |
| Google Maps | 1.74× | Internet & Social Media |
| Vacation rental | 2.93× | Travel & Leisure |
| North Rhine-Westphalia | 1.76× | Travel & Leisure |
| Livemusic | 1.96× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.19 |
| Tradition | CONSERVATISM | 1.19 |
| Indulgence | JOY | 1.18 |
| Patriotism | CONSERVATISM | 1.15 |
| Healthy Lifestyle | BALANCE | 1.14 |
| Travelling | THRILL | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 37.4% |
| Brazil | 4.5% |
| Mexico | 3.9% |
See United States audiences in other countries
More Country audiences in Germany
- Germany (35,160,910)
- Italy (11,733,126)
- Switzerland (10,866,491)
- Turkey (9,948,276)
- Canada (8,912,959)
Frequently asked questions
How many fans does United States have in Germany?
United States has an estimated audience of 6,926,695 people in Germany, concentrated in Hessen and Nordrhein-Westfalen.
What is the gender split and age of United States fans?
48.4% of United States fans are female, 51.6% are male, with an average age of 37.9 years.
Which brands do United States fans like most?
United States fans show strongest brand affinity for Satire (6.66×), Tagesschau (2.46×), and German television comedy (7.01×) over the country average.
Where do United States fans live in Germany?
United States fans in Germany are most concentrated in Hessen (reach 1,385,905), Nordrhein-Westfalen (reach 1,353,627), and Bayern (reach 1,319,630). These three regions account for the largest share of the active audience.
What other brands do United States fans also like?
Beyond United States itself, the audience over-indexes on Tagesschau (2.46×), German television comedy (7.01×), Vacations (2.53×), and Country rap (5.26×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for United States. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.