United States Audience in United Kingdom
United States has an estimated audience of 12,388,500 people in United Kingdom. 53.9% are female, 46.1% are male, average age 43.5. Top regions: England, South East, East of England. Top brand affinities: Hobby, Weddings, WhatsApp, Betfair, Luxury yacht.
The average United States fan in United Kingdom is 43.5 years old, balanced, and lives primarily in England. The audience is concentrated in England, South East, East of England. Top brand affinities include Hobby, Weddings, WhatsApp, with strongest over-indexing on Hobby (1.8× the country average). Demographically, the United States audience skews balanced with an average age of 43.5, and over-indexes on personality traits such as Indulgence, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Country
Demographics of United States fans
| Metric | Value |
|---|---|
| Female | 53.9% |
| Male | 46.1% |
| Average age | 43.5 |
| Estimated audience size | 12,388,500 |
Audience persona
The typical United States fan in United Kingdom is balanced, around 43.5 years old, with strong Indulgence tendencies and a notable affinity for Hobby.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 9,291,376 | 0.87× |
| South East | 1,887,310 | 1.13× |
| East of England | 1,342,444 | 1.19× |
| Yorkshire and the Humber | 1,280,840 | 1.29× |
| Scotland | 1,194,149 | 1.07× |
| South West | 811,739 | 0.8× |
| East Midlands | 706,906 | 0.81× |
| Wales | 690,980 | 0.98× |
| West Midlands | 685,841 | 1.29× |
| North West | 592,896 | 0.45× |
| North East | 503,915 | 1.05× |
| Northern Ireland | 414,253 | 1.09× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hobby | 1.8× | Home & Garden |
| Weddings | 1.76× | Kids & Family |
| 1.94× | Internet & Social Media | |
| Betfair | 2.5× | Games |
| Luxury yacht | 3.2× | Travel & Leisure |
| Refrigerator | 2.22× | Home & Garden |
| William Hill (bookmaker) | 1.83× | Games |
| Distilled beverage | 1.69× | Food & Beverages |
| Expensive Taste | 2.35× | Business & Career |
| TripAdvisor | 1.9× | Travel & Leisure |
| National Lottery | 1.6× | Games |
| Purchase discount | 2.91× | Shopping |
| Home business | 3.07× | Business & Career |
| Vegetable | 1.51× | Food & Beverages |
| Mobile home | 1.87× | Cars & Mobility |
| Mango | 2.83× | Shopping |
| Movie theater | 1.84× | Movies & TV |
| Dentistry | 1.94× | Business & Career |
| Esso | 1.7× | Cars & Mobility |
| Satire | 1.75× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.26 |
| Luxury Orientation | PREMIUM | 1.24 |
| Convenience Orientation | PREMIUM | 1.16 |
| Community Orientation | OPEN | 1.07 |
| Social Media Usage | JOY | 1.05 |
| Travelling | THRILL | 1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 37.4% |
| Brazil | 4.5% |
| Mexico | 3.9% |
See United States audiences in other countries
More Country audiences in United Kingdom
- United Kingdom (32,656,417)
- Ireland (16,201,845)
- Australia (15,899,457)
- Italy (9,268,696)
- Republic of Ireland (8,806,453)
Frequently asked questions
How many fans does United States have in United Kingdom?
United States has an estimated audience of 12,388,500 people in United Kingdom, concentrated in England and South East.
What is the gender split and age of United States fans?
53.9% of United States fans are female, 46.1% are male, with an average age of 43.5 years.
Which brands do United States fans like most?
United States fans show strongest brand affinity for Hobby (1.8×), Weddings (1.76×), and WhatsApp (1.94×) over the country average.
Where do United States fans live in United Kingdom?
United States fans in United Kingdom are most concentrated in England (reach 9,291,376), South East (reach 1,887,310), and East of England (reach 1,342,444). These three regions account for the largest share of the active audience.
What other brands do United States fans also like?
Beyond United States itself, the audience over-indexes on Weddings (1.76×), WhatsApp (1.94×), Betfair (2.5×), and Luxury yacht (3.2×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for United States. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.