Republic of Ireland Audience in United Kingdom
Republic of Ireland has an estimated audience of 8,806,453 people in United Kingdom. 54.2% are female, 45.8% are male, average age 45.0. Top regions: England, South East, Yorkshire and the Humber. Top brand affinities: Sports nutrition, Diabetes mellitus awareness, Drinking establishment, Diana, Princess of Wales, Sapphire.
The average Republic of Ireland fan in United Kingdom is 45.0 years old, balanced, and lives primarily in England. The audience is concentrated in England, South East, Yorkshire and the Humber. Top brand affinities include Sports nutrition, Diabetes mellitus awareness, Drinking establishment, with strongest over-indexing on Sports nutrition (18.15× the country average). Demographically, the Republic of Ireland audience skews balanced with an average age of 45.0, and over-indexes on personality traits such as Convenience Orientation, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Country
Demographics of Republic of Ireland fans
| Metric | Value |
|---|---|
| Female | 54.2% |
| Male | 45.8% |
| Average age | 45.0 |
| Estimated audience size | 8,806,453 |
Audience persona
The typical Republic of Ireland fan in United Kingdom is balanced, around 45.0 years old, with strong Convenience Orientation tendencies and a notable affinity for Sports nutrition.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 5,205,778 | 0.64× |
| South East | 1,137,025 | 0.96× |
| Yorkshire and the Humber | 961,486 | 1.36× |
| East of England | 868,791 | 1.08× |
| Northern Ireland | 629,572 | 2.33× |
| South West | 537,445 | 0.74× |
| West Midlands | 527,009 | 1.4× |
| Scotland | 499,244 | 0.63× |
| East Midlands | 496,342 | 0.8× |
| North West | 474,658 | 0.5× |
| North East | 396,147 | 1.16× |
| Wales | 205,655 | 0.41× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sports nutrition | 18.15× | Food & Beverages |
| Diabetes mellitus awareness | 14.42× | Health |
| Drinking establishment | 10.44× | Food & Beverages |
| Diana, Princess of Wales | 20.32× | Politics & Society |
| Sapphire | 14.98× | Fashion & Accessoires |
| Cyberwarfare | 24.74× | Technology & Electronics |
| Destination spa | 12.75× | Health |
| Lacto vegetarianism | 26.87× | Food & Beverages |
| Tax refund | 9.12× | Business & Career |
| Wine cocktail | 15.94× | Food & Beverages |
| Sustainable gardening | 19.2× | Home & Garden |
| Stress Relief | 21.15× | Health |
| Payment card | 11.63× | Fashion & Accessoires |
| Manchester United F.C. | 1.72× | Sports |
| Betfair | 3.3× | Games |
| Local news | 2.87× | News |
| Solar thermal energy | 15.46× | Home & Garden |
| William Hill (bookmaker) | 2.29× | Games |
| Plug-in electric vehicle | 14.76× | Cars & Mobility |
| Ethanol | 4.91× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 1.2 |
| Spirituality | BALANCE | 1.1 |
| Luxury Orientation | PREMIUM | 1.09 |
| Social Media Usage | JOY | 1.08 |
| Patriotism | CONSERVATISM | 1.01 |
| Travelling | THRILL | 1 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 19.4% |
| United States | 13.8% |
| Taiwan | 10.9% |
See Republic of Ireland audiences in other countries
More Country audiences in United Kingdom
- United Kingdom (32,656,417)
- Ireland (16,201,845)
- Australia (15,899,457)
- United States (12,388,501)
- Italy (9,268,696)
Frequently asked questions
How many fans does Republic of Ireland have in United Kingdom?
Republic of Ireland has an estimated audience of 8,806,453 people in United Kingdom, concentrated in England and South East.
What is the gender split and age of Republic of Ireland fans?
54.2% of Republic of Ireland fans are female, 45.8% are male, with an average age of 45.0 years.
Which brands do Republic of Ireland fans like most?
Republic of Ireland fans show strongest brand affinity for Sports nutrition (18.15×), Diabetes mellitus awareness (14.42×), and Drinking establishment (10.44×) over the country average.
Where do Republic of Ireland fans live in United Kingdom?
Republic of Ireland fans in United Kingdom are most concentrated in England (reach 5,205,778), South East (reach 1,137,025), and Yorkshire and the Humber (reach 961,486). These three regions account for the largest share of the active audience.
What other brands do Republic of Ireland fans also like?
Beyond Republic of Ireland itself, the audience over-indexes on Diabetes mellitus awareness (14.42×), Drinking establishment (10.44×), Diana, Princess of Wales (20.32×), and Sapphire (14.98×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Republic of Ireland. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.