A data profile of the people who buy, follow and care about Republic of Ireland in United States — modelled from more than twelve digital signal sources. Republic of Ireland has an estimated audience of 6,285,041 people in United States.
The average Republic of Ireland fan in United States is 45.5 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, New York.
Top brand affinities include JetBlue, Pinterest, Alaska Airlines, with strongest over-indexing on JetBlue (3.86× the country average).
Demographically, the Republic of Ireland audience skews more female with an average age of 45.5, and over-indexes on personality traits such as Patriotism, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Republic of Ireland fan in United States is more female, around 45.5 years old, with strong Patriotism tendencies and a notable affinity for JetBlue.
The key figures that characterise the Republic of Ireland profile in United States.
56.5% are female, 43.5% are male, average age 45.5.
| Metric | Value |
|---|---|
| Female | 56.5% |
| Male | 43.5% |
| Average age | 45.5 |
| Estimated audience size | 6,285,041 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 14% | |
| 30-39 | 16% | |
| 40-49 | 23% | |
| 50+ | 37% |
of the worldwide Republic of Ireland audience comes from United States.
| Country | Share |
|---|---|
| United Kingdom | 19.4% |
| United States | 13.8% |
| Taiwan | 10.9% |
Where the Republic of Ireland audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Washington, District of Columbia | ~30K | 1.60× | |
| 02 | Massachusetts | ~200K | 1.48× | |
| 03 | Washington | ~200K | 1.35× | |
| 04 | Maine | ~30K | 1.28× | |
| 05 | New York | ~400K | 1.26× | |
| 06 | Connecticut | ~80K | 1.23× | |
| 07 | Oregon | ~90K | 1.22× | |
| 08 | New Hampshire | ~30K | 1.22× | |
| 09 | Virginia | ~200K | 1.19× | |
| 10 | Vermont | ~10K | 1.18× | |
| 11 | New Jersey | ~200K | 1.14× | |
| 12 | Maryland | ~100K | 1.14× | |
| 13 | Pennsylvania | ~200K | 1.11× | |
| 14 | Rhode Island | ~20K | 1.08× | |
| 15 | Illinois | ~200K | 1.06× | |
| 16 | Minnesota | ~90K | 1.05× | |
| 17 | Colorado | ~100K | 1.03× | |
| 18 | North Carolina | ~200K | 1.01× | |
| 19 | Idaho | ~30K | 1.00× | |
| 20 | Alaska | ~10K | 0.99× | |
| 21 | Montana | ~20K | 0.98× | |
| 22 | Delaware | ~20K | 0.98× | |
| 23 | California | ~700K | 0.97× | |
| 24 | Tennessee | ~100K | 0.96× | |
| 25 | Indiana | ~100K | 0.96× | |
| 26 | Utah | ~50K | 0.96× | |
| 27 | Michigan | ~200K | 0.95× | |
| 28 | Arizona | ~100K | 0.95× | |
| 29 | Florida | ~400K | 0.94× | |
| 30 | South Carolina | ~90K | 0.94× | |
| 31 | Kansas | ~50K | 0.94× | |
| 32 | Ohio | ~200K | 0.93× | |
| 33 | Missouri | ~90K | 0.93× | |
| 34 | Texas | ~500K | 0.91× | |
| 35 | Wisconsin | ~90K | 0.91× | |
| 36 | Kentucky | ~70K | 0.91× | |
| 37 | West Virginia | ~30K | 0.91× | |
| 38 | Georgia | ~200K | 0.90× | |
| 39 | Louisiana | ~70K | 0.89× | |
| 40 | Oklahoma | ~60K | 0.89× | |
| 41 | New Mexico | ~30K | 0.88× | |
| 42 | Hawaii | ~20K | 0.88× | |
| 43 | North Dakota | ~10K | 0.88× | |
| 44 | Alabama | ~80K | 0.87× | |
| 45 | Nebraska | ~30K | 0.87× | |
| 46 | South Dakota | ~10K | 0.87× | |
| 47 | Arkansas | ~40K | 0.86× | |
| 48 | Nevada | ~50K | 0.85× | |
| 49 | Iowa | ~40K | 0.84× | |
| 50 | Mississippi | ~40K | 0.80× |
The strongest cross-interests of the Republic of Ireland audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ryanair | Travel & Leisure | 13.08× | ||
| 02 | EasyJet | Travel & Leisure | 13.08× | ||
| 03 | HSBC | Business & Career | 11.82× | ||
| 04 | Muji | Home & Garden | 7.28× | ||
| 05 | Weber Grills | Home & Garden | 7.01× | ||
| 06 | JetBlue | Travel & Leisure | 3.86× | ||
| 07 | Alaska Airlines | Travel & Leisure | 3.68× | ||
| 08 | Anne Hathaway | Movies & TV | 3.63× | ||
| 09 | Weather forecasting | Home & Garden | 2.92× | ||
| 10 | Microwave oven | Home & Garden | 2.65× | ||
| 11 | FedEx | Business & Career | 2.62× | ||
| 12 | Renewable energy | Business & Career | 2.40× | ||
| 13 | Innovation | Business & Career | 2.31× | ||
| 14 | Solar energy | Home & Garden | 2.17× | ||
| 15 | Mortgage loans | Business & Career | 1.81× | ||
| 16 | Discount stores | Shopping | 1.75× | ||
| 17 | Internet & Social Media | 1.67× | |||
| 18 | Airbnb | Travel & Leisure | 1.60× | ||
| 19 | IKEA | Home & Garden | 1.55× | ||
| 20 | Pizza Hut | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.65× | |
| Community Orientation | OPEN | 1.53× | |
| Convenience Orientation | PREMIUM | 1.52× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.81× | |
| DIY Mentality | THRILL | 0.84× | |
| Healthy Lifestyle | BALANCE | 0.89× |
Republic of Ireland has an estimated audience of 6,285,041 people in United States, concentrated in California and Texas.
56.5% of Republic of Ireland fans are female, 43.5% are male, with an average age of 45.5 years.
Republic of Ireland fans show strongest brand affinity for JetBlue (3.86×), Pinterest (1.67×), and Alaska Airlines (3.68×) over the country average.
Republic of Ireland fans in United States are most concentrated in California (reach ~700K), Texas (reach ~500K), and New York (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Republic of Ireland itself, the audience over-indexes on Pinterest (1.67×), Alaska Airlines (3.68×), FedEx (2.62×), and Ryanair (13.08×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Republic of Ireland. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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