Rascasse Audience Intelligence

HSBC Target Market in United States

A data profile of the people who buy, follow and care about HSBC in United States — modelled from more than twelve digital signal sources. HSBC has an estimated audience of 1,038,848 people in United States.

#23among Bank in United States#2345among Brand in United States#1520in Business & Career

The average HSBC fan in United States is 37.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Eli Lilly, TD Bank, N.A., M&T Bank, with strongest over-indexing on Eli Lilly (75.21× the country average).

Demographically, the HSBC audience skews more male with an average age of 37.2, and over-indexes on personality traits such as Career Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical HSBC fan in United States is more male, around 37.2 years old, with strong Career Orientation tendencies and a notable affinity for Eli Lilly.

Category: Business & Career · Type: Brand · Subtype: Bank

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the HSBC profile in United States.

Audience size
1M
in United States
Gender
43.2%♀
56.8% male
Age
37.2
average years
Country rank
#23088
Brand in United States
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of HSBC

43.2% are female, 56.8% are male, average age 37.2.

Fig. 02

Gender split

43.2%
Female
56.8%
Male
Demographic split for HSBC audience in United States
MetricValue
Female43.2%
Male56.8%
Average age37.2
Estimated audience size1,038,848
Fig. 03

Age distribution

Ø 37.2
average years
Age distribution of the HSBC audience in United States
Age bracketShare%
16-1922%
20-2922%
30-3922%
40-4919%
50+15%
Fig. 04

Worldwide distribution

3.0%

of the worldwide HSBC audience comes from United States.

Worldwide audience distribution share by country for HSBC
CountryShare
United Kingdom20.7%
Mexico19.1%
China10.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the HSBC audience in United States is strongest.

Fig. 05

Top regions by affinity

HSBC customers by region in United States
#RegionReachAffinity×
01New York~200K4.01×
02Washington, District of Columbia~10K3.35×
03California~300K2.40×
04New Jersey~60K2.05×
05Washington~40K1.83×
06Virginia~40K1.42×
07Massachusetts~30K1.39×
08Connecticut~10K1.36×
09Texas~100K1.34×
10Louisiana~20K1.19×
11Illinois~40K1.15×
12Florida~80K1.10×
13Colorado~20K1.07×
14Maryland~20K1.06×
15Arizona~20K1.05×
16Nevada~10K1.04×
17Wyoming~2K0.97×
18Hawaii~4K0.94×
19Oregon~10K0.93×
20Delaware~3K0.92×
21Georgia~30K0.89×
22Pennsylvania~30K0.87×
23Rhode Island~3K0.87×
24Vermont~2K0.86×
25Utah~8K0.84×
26North Carolina~30K0.83×
27New Hampshire~3K0.81×
28New Mexico~4K0.80×
29South Dakota~2K0.79×
30Kansas~6K0.75×
31Maine~3K0.75×
32Tennessee~20K0.74×
33Alaska~2K0.74×
34Idaho~4K0.72×
35Montana~2K0.71×
36South Carolina~10K0.70×
37Michigan~20K0.69×
38Indiana~10K0.69×
39Missouri~10K0.69×
40West Virginia~3K0.69×
41Minnesota~10K0.68×
42Wisconsin~10K0.67×
43Ohio~20K0.65×
44Kentucky~9K0.65×
45Oklahoma~8K0.64×
46Nebraska~3K0.64×
47Arkansas~5K0.63×
48Iowa~5K0.63×
49Alabama~9K0.62×
50Mississippi~5K0.57×
Fig. 06

Affinity by region

Affinity by region — HSBC, United States
0.57×1.00×4.01×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the HSBC audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for HSBC audience
#·InterestCategoryAffinity×
01TD Bank, N.A.Business & Career210.99×
02BanorteBusiness & Career77.04×
03Eli LillyHealth75.21×
04Online savings accountBusiness & Career67.57×
05Sequoia CapitalBusiness & Career44.42×
06ICICI BankBusiness & Career39.50×
07Sears (Mexico)Brand27.31×
08M&T BankBusiness & Career25.89×
09The RealRealFashion & Accessoires16.75×
10Toronto-Dominion BankBusiness & Career16.14×
11Retail bankingBusiness & Career11.89×
12Southeast AsiaTravel & Leisure10.70×
13Electronic funds transferBusiness & Career10.67×
14Zoom!Business & Career9.06×
15Investment strategyBusiness & Career8.79×
16Wedding receptionKids & Family7.69×
17ChinaTravel & Leisure7.38×
18AsiaTravel & Leisure6.65×
19Instant messagingInternet & Social Media5.99×
20GmailInternet & Social Media4.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the HSBC audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by HSBC audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER3.43×
Need for SecurityCONSERVATISM2.37×
TravellingTHRILL2.02×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by HSBC audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.48×
CreativityOPEN0.61×
Sports ActivityPOWER0.69×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is HSBC's target market in United States?

HSBC's target market in United States covers an estimated 1,038,848 people, concentrated in California and New York.

02

What is the gender split and age of HSBC customers?

43.2% of the HSBC audience are female, 56.8% are male, with an average age of 37.2 years.

03

Which brands do HSBC fans like most?

HSBC fans show strongest brand affinity for Eli Lilly (75.21×), TD Bank, N.A. (210.99×), and M&T Bank (25.89×) over the country average.

04

Where do HSBC fans live in United States?

HSBC fans in United States are most concentrated in California (reach ~300K), New York (reach ~200K), and Texas (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do HSBC fans also like?

Beyond HSBC itself, the audience over-indexes on TD Bank, N.A. (210.99×), M&T Bank (25.89×), Toronto-Dominion Bank (16.14×), and Instant messaging (5.99×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Bank audiences in United States

See HSBC audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for HSBC. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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