HSBC Audience in United States

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HSBC has an estimated audience of 1,053,101 people in United States. 43.2% are female, 56.8% are male, average age 37.2. Top regions: California, New York, Texas. Top brand affinities: Eli Lilly, TD Bank, N.A., M&T Bank, Toronto-Dominion Bank, Instant messaging.

The average HSBC fan in United States is 37.2 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Eli Lilly, TD Bank, N.A., M&T Bank, with strongest over-indexing on Eli Lilly (75.21× the country average). Demographically, the HSBC audience skews more male with an average age of 37.2, and over-indexes on personality traits such as Career Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand · Subtype: Bank

Demographics of HSBC fans

Demographic split for HSBC audience in United States
MetricValue
Female43.2%
Male56.8%
Average age37.2
Estimated audience size1,053,101

Audience persona

The typical HSBC fan in United States is more male, around 37.2 years old, with strong Career Orientation tendencies and a notable affinity for Eli Lilly.

Top regions in United States

Top regions ranked by reach for HSBC in United States
RegionReachAffinity
California303,8332.62×
New York271,8334.62×
Texas138,9531.53×
Florida80,6471.13×
New Jersey61,1502.28×
Illinois44,4871.27×
Virginia41,4751.62×
Washington40,5361.92×
Massachusetts31,4881.52×
Pennsylvania31,2770.88×
Georgia28,8440.89×
North Carolina26,6560.84×
Arizona22,7841.06×
Maryland19,7031.09×
Ohio19,5490.6×
Michigan19,4610.71×
Colorado19,4401.17×
Connecticut14,9981.42×
Washington, District of Columbia12,6253.99×
Tennessee12,3250.58×
Oregon12,0311×
Indiana11,7280.61×
Missouri10,8780.64×
Nevada10,8321.06×
Wisconsin10,2400.65×
Minnesota10,1210.67×
South Carolina9,5220.6×
Utah7,7840.83×
Alabama7,0270.48×
Louisiana6,3950.47×
Kentucky6,3540.48×
Oklahoma6,3230.54×
Kansas5,1200.62×
Iowa4,7120.54×
Hawaii4,3420.96×
Arkansas4,2950.5×
New Mexico4,0870.77×
New Hampshire3,0560.74×
Mississippi3,0410.35×
Idaho2,9960.57×
Nebraska2,7420.52×
Rhode Island2,6710.8×
Delaware2,3310.8×
Maine2,2990.61×
West Virginia2,1160.43×
Montana1,4360.49×
Vermont1,4130.76×
Alaska1,1820.52×
South Dakota9690.4×
Wyoming8330.53×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for HSBC audience
BrandAffinityCategory
Eli Lilly75.21×Health
TD Bank, N.A.210.99×Business & Career
M&T Bank25.89×Business & Career
Toronto-Dominion Bank16.14×Business & Career
Instant messaging5.99×Internet & Social Media
Online savings account67.57×Business & Career
Electronic funds transfer10.67×Business & Career
Zoom!9.06×Business & Career
Retail banking11.89×Business & Career
Asia6.65×Travel & Leisure
Southeast Asia10.7×Travel & Leisure
Banorte77.04×Business & Career
Sequoia Capital44.42×Business & Career
Sears (Mexico)27.31×
Gmail4.5×Internet & Social Media
China7.38×Travel & Leisure
The RealReal16.75×Fashion & Accessoires
Wedding reception7.69×Kids & Family
Investment strategy8.79×Business & Career
ICICI Bank39.5×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by HSBC audience
TraitClusterScore
Career OrientationPOWER5.2
Risk AppetiteTHRILL2.68
TravellingTHRILL1.86
Luxury OrientationPREMIUM1.62
Quality AwarenessPREMIUM1.6
IndulgenceJOY1.46

Worldwide distribution

Worldwide audience distribution share by country for HSBC
CountryShare
United Kingdom20.8%
Mexico19.2%
China10.7%

See HSBC audiences in other countries

More Bank audiences in United States

Frequently asked questions

How many fans does HSBC have in United States?

HSBC has an estimated audience of 1,053,101 people in United States, concentrated in California and New York.

What is the gender split and age of HSBC fans?

43.2% of HSBC fans are female, 56.8% are male, with an average age of 37.2 years.

Which brands do HSBC fans like most?

HSBC fans show strongest brand affinity for Eli Lilly (75.21×), TD Bank, N.A. (210.99×), and M&T Bank (25.89×) over the country average.

Where do HSBC fans live in United States?

HSBC fans in United States are most concentrated in California (reach 303,833), New York (reach 271,833), and Texas (reach 138,953). These three regions account for the largest share of the active audience.

What other brands do HSBC fans also like?

Beyond HSBC itself, the audience over-indexes on TD Bank, N.A. (210.99×), M&T Bank (25.89×), Toronto-Dominion Bank (16.14×), and Instant messaging (5.99×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for HSBC. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.