Online savings account Audience in United States
Online savings account has an estimated audience of 434,761 people in United States. 48.8% are female, 51.2% are male, average age 44.3. Top regions: California, Texas, New York. Top brand affinities: Keene, New Hampshire, Wok, Governor of Michigan, headspace, Goop.
The average Online savings account fan in United States is 44.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Keene, New Hampshire, Wok, Governor of Michigan, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Online savings account audience skews balanced with an average age of 44.3, and over-indexes on personality traits such as Career Orientation, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Online savings account fans
| Metric | Value |
|---|---|
| Female | 48.8% |
| Male | 51.2% |
| Average age | 44.3 |
| Estimated audience size | 434,761 |
Audience persona
The typical Online savings account fan in United States is balanced, around 44.3 years old, with strong Career Orientation tendencies and a notable affinity for Keene, New Hampshire.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 54,468 | 1.14× |
| Texas | 33,815 | 0.9× |
| New York | 31,442 | 1.29× |
| Florida | 27,538 | 0.94× |
| Illinois | 17,196 | 1.19× |
| Pennsylvania | 15,737 | 1.08× |
| Georgia | 14,969 | 1.12× |
| North Carolina | 14,690 | 1.12× |
| New Jersey | 13,610 | 1.23× |
| Ohio | 12,453 | 0.93× |
| Virginia | 10,960 | 1.03× |
| Massachusetts | 9,421 | 1.1× |
| Washington | 8,630 | 0.99× |
| Michigan | 8,449 | 0.74× |
| Tennessee | 7,608 | 0.87× |
| Minnesota | 7,453 | 1.2× |
| Maryland | 7,451 | 1× |
| Arizona | 7,301 | 0.82× |
| Indiana | 7,064 | 0.89× |
| Colorado | 6,984 | 1.02× |
| Washington, District of Columbia | 6,634 | 5.08× |
| Missouri | 6,138 | 0.88× |
| South Carolina | 5,747 | 0.88× |
| Wisconsin | 5,405 | 0.83× |
| Connecticut | 5,051 | 1.16× |
| Kentucky | 4,647 | 0.85× |
| Alabama | 4,646 | 0.76× |
| Louisiana | 4,541 | 0.81× |
| Oregon | 4,388 | 0.88× |
| Nevada | 3,924 | 0.93× |
| Oklahoma | 3,661 | 0.76× |
| Iowa | 3,331 | 0.93× |
| Kansas | 3,077 | 0.9× |
| Utah | 2,837 | 0.73× |
| Mississippi | 2,695 | 0.75× |
| Arkansas | 2,580 | 0.72× |
| Nebraska | 2,291 | 1.05× |
| Hawaii | 1,995 | 1.07× |
| New Hampshire | 1,752 | 1.02× |
| Idaho | 1,703 | 0.78× |
| West Virginia | 1,623 | 0.8× |
| New Mexico | 1,510 | 0.69× |
| Maine | 1,271 | 0.82× |
| Rhode Island | 1,232 | 0.89× |
| Delaware | 1,130 | 0.94× |
| Montana | 941 | 0.78× |
| Alaska | 822 | 0.88× |
| South Dakota | 792 | 0.79× |
| North Dakota | 596 | 0.67× |
| Vermont | 587 | 0.77× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Keene, New Hampshire | 675× | Travel & Leisure |
| Wok | 11.05× | Food & Beverages |
| Governor of Michigan | 11.93× | Politics & Society |
| headspace | 14.81× | Health |
| Goop | 8.37× | Internet & Social Media |
| Grace Slick | 13.27× | Music & Radio |
| Cherish (group) | 15.95× | Music & Radio |
| Google Home | 8.42× | Technology & Electronics |
| Grinch | 4.47× | Movies & TV |
| El Paso County, Colorado | 13.77× | Travel & Leisure |
| Guitarist (magazine) | 12.21× | Music & Radio |
| Hipster | 10.07× | Politics & Society |
| Overboard (film) | 8.19× | Movies & TV |
| Kendra Scott | 3.04× | Fashion & Accessoires |
| TV Fanatic | 10.8× | Movies & TV |
| Hibachi | 7.45× | Food & Beverages |
| Fairy godmother | 7.05× | Literature |
| Kikar HaShabbat | 15.08× | News |
| Vocal harmony | 4.14× | Music & Radio |
| Cryptic crossword | 13.54× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 3.33 |
| Travelling | THRILL | 1.98 |
| Indulgence | JOY | 1.73 |
| Need for Security | CONSERVATISM | 1.67 |
| Family Orientation | CONSERVATISM | 1.64 |
| Sustainability | BALANCE | 1.61 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 63.0% |
| India | 15.9% |
| United Kingdom | 5.0% |
See Online savings account audiences in other countries
More Business & Career audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Online savings account have in United States?
Online savings account has an estimated audience of 434,761 people in United States, concentrated in California and Texas.
What is the gender split and age of Online savings account fans?
48.8% of Online savings account fans are female, 51.2% are male, with an average age of 44.3 years.
Which brands do Online savings account fans like most?
Online savings account fans show strongest brand affinity for Keene, New Hampshire (675×), Wok (11.05×), and Governor of Michigan (11.93×) over the country average.
Where do Online savings account fans live in United States?
Online savings account fans in United States are most concentrated in California (reach 54,468), Texas (reach 33,815), and New York (reach 31,442). These three regions account for the largest share of the active audience.
What other brands do Online savings account fans also like?
Beyond Online savings account itself, the audience over-indexes on Wok (11.05×), Governor of Michigan (11.93×), headspace (14.81×), and Goop (8.37×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Online savings account. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.