Online savings account Audience in United States

Online savings account has an estimated audience of 434,761 people in United States. 48.8% are female, 51.2% are male, average age 44.3. Top regions: California, Texas, New York. Top brand affinities: Finnair, Capital One, Google News, Google Maps, CarGurus.

The average Online savings account fan in United States is 44.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Finnair, Capital One, Google News, with strongest over-indexing on Finnair (675× the country average). Demographically, the Online savings account audience skews balanced with an average age of 44.3, and over-indexes on personality traits such as Career Orientation, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Online savings account fans

Demographic split for Online savings account audience in United States
MetricValue
Female48.8%
Male51.2%
Average age44.3
Estimated audience size434,761

Audience persona

The typical Online savings account fan in United States is balanced, around 44.3 years old, with strong Career Orientation tendencies and a notable affinity for Finnair.

Top regions in United States

Top regions ranked by reach for Online savings account in United States
RegionReachAffinity
California54,4681.14×
Texas33,8150.9×
New York31,4421.29×
Florida27,5380.94×
Illinois17,1961.19×
Pennsylvania15,7371.08×
Georgia14,9691.12×
North Carolina14,6901.12×
New Jersey13,6101.23×
Ohio12,4530.93×
Virginia10,9601.03×
Massachusetts9,4211.1×
Washington8,6300.99×
Michigan8,4490.74×
Tennessee7,6080.87×
Minnesota7,4531.2×
Maryland7,4511×
Arizona7,3010.82×
Indiana7,0640.89×
Colorado6,9841.02×
Washington, District of Columbia6,6345.08×
Missouri6,1380.88×
South Carolina5,7470.88×
Wisconsin5,4050.83×
Connecticut5,0511.16×
Kentucky4,6470.85×
Alabama4,6460.76×
Louisiana4,5410.81×
Oregon4,3880.88×
Nevada3,9240.93×
Oklahoma3,6610.76×
Iowa3,3310.93×
Kansas3,0770.9×
Utah2,8370.73×
Mississippi2,6950.75×
Arkansas2,5800.72×
Nebraska2,2911.05×
Hawaii1,9951.07×
New Hampshire1,7521.02×
Idaho1,7030.78×
West Virginia1,6230.8×
New Mexico1,5100.69×
Maine1,2710.82×
Rhode Island1,2320.89×
Delaware1,1300.94×
Montana9410.78×
Alaska8220.88×
South Dakota7920.79×
North Dakota5960.67×
Vermont5870.77×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Online savings account audience
BrandAffinityCategory
Finnair675×Travel & Leisure
Capital One19.21×Business & Career
Google News20.38×News
Google Maps12.6×Internet & Social Media
CarGurus17.81×Cars & Mobility
Aaron Rodgers19.12×Sports
Indeed.com11.66×Business & Career
AccuWeather16.46×Home & Garden
Circle K17.02×Shopping
Catherine Zeta-Jones25.3×Movies & TV
Diane Keaton13.54×Movies & TV
Bruce Willis14.33×Movies & TV
Demi Moore16.97×Movies & TV
Billy Bob Thornton15.67×Movies & TV
Patrick Swayze22.25×Movies & TV
Clint Eastwood15.89×Movies & TV
Michael Douglas23.9×Movies & TV
DeviantArt12.31×Internet & Social Media
Enterprise Rent-A-Car10×Cars & Mobility
DuckDuckGo14.87×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Online savings account audience
TraitClusterScore
Career OrientationPOWER3.33
TravellingTHRILL1.98
IndulgenceJOY1.73
Need for SecurityCONSERVATISM1.67
Family OrientationCONSERVATISM1.64
SustainabilityBALANCE1.61

Worldwide distribution

Worldwide audience distribution share by country for Online savings account
CountryShare
United States63.0%
India15.9%
United Kingdom5.0%

See Online savings account audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Online savings account have in United States?

Online savings account has an estimated audience of 434,761 people in United States, concentrated in California and Texas.

What is the gender split and age of Online savings account fans?

48.8% of Online savings account fans are female, 51.2% are male, with an average age of 44.3 years.

Which brands do Online savings account fans like most?

Online savings account fans show strongest brand affinity for Finnair (675×), Capital One (19.21×), and Google News (20.38×) over the country average.

Where do Online savings account fans live in United States?

Online savings account fans in United States are most concentrated in California (reach 54,468), Texas (reach 33,815), and New York (reach 31,442). These three regions account for the largest share of the active audience.

What other brands do Online savings account fans also like?

Beyond Online savings account itself, the audience over-indexes on Capital One (19.21×), Google News (20.38×), Google Maps (12.6×), and CarGurus (17.81×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Online savings account. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.