Rascasse Audience Intelligence

Online savings account Audience in United States

A data profile of the people who buy, follow and care about Online savings account in United States — modelled from more than twelve digital signal sources. Online savings account has an estimated audience of 434,761 people in United States.

#11961among Topic in United States#2448in Business & Career

The average Online savings account fan in United States is 44.3 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Online banking, Retail banking, HSBC, with strongest over-indexing on Online banking (29.38× the country average).

Demographically, the Online savings account audience skews balanced with an average age of 44.3, and over-indexes on personality traits such as Career Orientation, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Online savings account fan in United States is balanced, around 44.3 years old, with strong Career Orientation tendencies and a notable affinity for Online banking.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Online savings account profile in United States.

Audience size
435K
in United States
Gender
48.8%♀
51.2% male
Age
44.3
average years
Country rank
#39706
Topic in United States
Fig. 01

Search interest · 12-month trend

-32%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Online savings account fans

48.8% are female, 51.2% are male, average age 44.3.

Fig. 02

Gender split

48.8%
Female
51.2%
Male
Demographic split for Online savings account audience in United States
MetricValue
Female48.8%
Male51.2%
Average age44.3
Estimated audience size434,761
Fig. 03

Age distribution

Ø 44.3
average years
Age distribution of the Online savings account audience in United States
Age bracketShare%
16-1917%
20-2912%
30-3914%
40-4916%
50+41%
Fig. 04

Worldwide distribution

63.0%

of the worldwide Online savings account audience comes from United States.

Worldwide audience distribution share by country for Online savings account
CountryShare
United States63.0%
India15.9%
United Kingdom5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Online savings account audience in United States is strongest.

Fig. 05

Top regions by affinity

Online savings account fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~6K4.60×
02Kentucky~8K1.52×
03Nebraska~3K1.25×
04Connecticut~5K1.22×
05New York~30K1.19×
06New Jersey~10K1.17×
07Minnesota~7K1.17×
08Illinois~20K1.11×
09Colorado~8K1.10×
10North Carolina~10K1.09×
11Rhode Island~1K1.07×
12Pennsylvania~20K1.06×
13Kansas~4K1.06×
14Vermont<1K1.04×
15Georgia~10K1.03×
16Massachusetts~9K1.03×
17Hawaii~2K1.02×
18California~50K1.01×
19New Hampshire~2K1.01×
20Maryland~7K0.98×
21Montana~1K0.98×
22Delaware~1K0.98×
23Alaska<1K0.98×
24Virginia~10K0.97×
25Missouri~7K0.97×
26South Dakota<1K0.97×
27South Carolina~6K0.95×
28Wisconsin~6K0.94×
29Oregon~5K0.94×
30West Virginia~2K0.94×
31Ohio~10K0.93×
32Iowa~3K0.93×
33Maine~1K0.92×
34Washington~8K0.90×
35New Mexico~2K0.90×
36Florida~30K0.89×
37Louisiana~5K0.88×
38Nevada~4K0.88×
39North Dakota<1K0.88×
40Mississippi~3K0.87×
41Indiana~7K0.86×
42Tennessee~7K0.84×
43Idaho~2K0.84×
44Texas~30K0.83×
45Arkansas~3K0.81×
46Arizona~7K0.79×
47Alabama~5K0.79×
48Oklahoma~4K0.79×
49Michigan~9K0.76×
50Utah~3K0.76×
Fig. 06

Affinity by region

Affinity by region — Online savings account, United States
0.76×1.00×4.60×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Online savings account audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Online savings account audience
#·InterestCategoryAffinity×
01HSBCBusiness & Career67.57×
02Goldman SachsBusiness & Career31.23×
03Online bankingBusiness & Career29.38×
04Retail bankingBusiness & Career21.50×
05Elderly careHealth17.97×
06ExxonMobilCars & Mobility17.04×
07Retirement planningBusiness & Career11.36×
08Sustainable energyHome & Garden11.01×
09CitibankBusiness & Career11.00×
10Renewable energyBusiness & Career8.04×
11Home automationTechnology & Electronics7.42×
12Mortgage loansBusiness & Career6.94×
13Vehicle insuranceCars & Mobility6.83×
14FedExBusiness & Career6.48×
15First class travelTravel & Leisure5.76×
16Home insuranceBusiness & Career5.71×
17American ExpressBusiness & Career5.15×
18Solar energyHome & Garden4.50×
19BankingBusiness & Career3.16×
20PinterestInternet & Social Media2.81×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Online savings account audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Online savings account audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER7.09×
Family OrientationCONSERVATISM4.52×
SustainabilityBALANCE3.20×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Online savings account audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.81×
CreativityOPEN0.83×
Healthy LifestyleBALANCE0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Online savings account have in United States?

Online savings account has an estimated audience of 434,761 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Online savings account fans?

48.8% of Online savings account fans are female, 51.2% are male, with an average age of 44.3 years.

03

Which brands do Online savings account fans like most?

Online savings account fans show strongest brand affinity for Online banking (29.38×), Retail banking (21.5×), and HSBC (67.57×) over the country average.

04

Where do Online savings account fans live in United States?

Online savings account fans in United States are most concentrated in California (reach ~50K), Texas (reach ~30K), and New York (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Online savings account fans also like?

Beyond Online savings account itself, the audience over-indexes on Retail banking (21.5×), HSBC (67.57×), Goldman Sachs (31.23×), and Mortgage loans (6.94×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Online savings account audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Online savings account. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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