Rascasse Audience Intelligence

Elderly care Audience in United States

A data profile of the people who buy, follow and care about Elderly care in United States — modelled from more than twelve digital signal sources. Elderly care has an estimated audience of 3,845,488 people in United States.

#4414among Topic in United States#322in Health

The average Elderly care fan in United States is 50.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Pennsylvania, Illinois.

Top brand affinities include Family caregivers, Retirement age, LabCorp, with strongest over-indexing on Family caregivers (83.33× the country average).

Demographically, the Elderly care audience skews more female with an average age of 50.0, and over-indexes on personality traits such as Need for Security, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Elderly care fan in United States is more female, around 50.0 years old, with strong Need for Security tendencies and a notable affinity for Family caregivers.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Elderly care profile in United States.

Audience size
3.8M
in United States
Gender
71.8%♀
28.2% male
Age
50.0
average years
Country rank
#8294
Topic in United States
Fig. 01

Search interest · 12-month trend

-47%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Elderly care fans

71.8% are female, 28.2% are male, average age 50.0.

Fig. 02

Gender split

71.8%
Female
28.2%
Male
Demographic split for Elderly care audience in United States
MetricValue
Female71.8%
Male28.2%
Average age50.0
Estimated audience size3,845,488
Fig. 03

Age distribution

Ø 50.0
average years
Age distribution of the Elderly care audience in United States
Age bracketShare%
16-196%
20-297%
30-3911%
40-4920%
50+55%
Fig. 04

Worldwide distribution

25.5%

of the worldwide Elderly care audience comes from United States.

Worldwide audience distribution share by country for Elderly care
CountryShare
United States25.5%
Australia8.8%
South Korea7.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Elderly care audience in United States is strongest.

Fig. 05

Top regions by affinity

Elderly care fans by region: top regions in United States
#RegionReachAffinity×
01Tennessee~200K2.66×
02Hawaii~40K2.23×
03Pennsylvania~300K2.20×
04Illinois~300K2.13×
05New Jersey~200K2.12×
06Connecticut~80K2.05×
07Ohio~200K2.00×
08Colorado~100K2.00×
09Alaska~20K2.00×
10Virginia~200K1.82×
11Wisconsin~100K1.77×
12South Carolina~100K1.74×
13North Carolina~200K1.67×
14Massachusetts~100K1.46×
15Maine~20K1.45×
16Michigan~100K1.44×
17Nevada~50K1.41×
18Utah~50K1.41×
19Iowa~40K1.39×
20Kentucky~70K1.36×
21Minnesota~70K1.33×
22New Mexico~20K1.18×
23California~500K1.07×
24Maryland~70K1.07×
25Florida~300K1.01×
26Georgia~100K0.85×
27Texas~300K0.80×
28Washington~60K0.79×
29Vermont~5K0.78×
30Alabama~40K0.75×
31Delaware~8K0.72×
32North Dakota~6K0.72×
33Louisiana~40K0.71×
34South Dakota~6K0.71×
35New York~100K0.70×
36New Hampshire~10K0.66×
37Idaho~10K0.64×
38Montana~7K0.64×
39Missouri~40K0.61×
40Arizona~50K0.60×
41Arkansas~20K0.60×
42Rhode Island~7K0.60×
43Indiana~40K0.59×
44Oregon~30K0.59×
45Mississippi~20K0.58×
46Nebraska~10K0.57×
47Kansas~20K0.54×
48Washington, District of Columbia~6K0.54×
49Oklahoma~20K0.51×
50West Virginia~9K0.51×
Fig. 06

Affinity by region

Affinity by region — Elderly care, United States
0.51×1.00×2.66×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Elderly care audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Elderly care audience
#·InterestCategoryAffinity×
01Family caregiversKids & Family83.33×
02Respite careHealth82.78×
03Aging in placeTopic72.94×
04Long-term careHealth65.07×
05Home InsteadHealth58.58×
06Retirement ageBusiness & Career57.26×
07Alzheimer's disease researchHealth43.23×
08Medicare (Australia)Health39.86×
09Fixed incomePolitics & Society34.05×
10Caroline KennedyPolitics & Society21.18×
11LabCorpHealth15.76×
12Retirement communityKids & Family13.07×
13GovernmentPolitics & Society12.71×
14Gateway PunditNews12.57×
15Investment strategyBusiness & Career11.82×
16Planned maintenanceBusiness & Career11.09×
17Cat play and toysPets & Animals9.95×
18Savannah GuthrieMovies & TV9.28×
19Diane KeatonMovies & TV8.37×
20Dick Van DykeMovies & TV7.38×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Elderly care audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Elderly care audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM4.10×
Healthy LifestyleBALANCE3.44×
Community OrientationOPEN2.97×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Elderly care audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.56×
Early Adopter MentalityPOWER0.71×
Design AffinityPREMIUM0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Elderly care have in United States?

Elderly care has an estimated audience of 3,845,488 people in United States, concentrated in California and Pennsylvania.

02

What is the gender split and age of Elderly care fans?

71.8% of Elderly care fans are female, 28.2% are male, with an average age of 50.0 years.

03

Which brands do Elderly care fans like most?

Elderly care fans show strongest brand affinity for Family caregivers (83.33×), Retirement age (57.26×), and LabCorp (15.76×) over the country average.

04

Where do Elderly care fans live in United States?

Elderly care fans in United States are most concentrated in California (reach ~500K), Pennsylvania (reach ~300K), and Illinois (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Elderly care fans also like?

Beyond Elderly care itself, the audience over-indexes on Retirement age (57.26×), LabCorp (15.76×), Long-term care (65.07×), and Respite care (82.78×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in United States

See Elderly care audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Elderly care. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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