Elderly care Audience in United States

Elderly care logo

Elderly care has an estimated audience of 3,845,488 people in United States. 71.8% are female, 28.2% are male, average age 50.0. Top regions: California, Texas, Florida. Top brand affinities: Family caregivers, Retirement age, LabCorp, Long-term care, Respite care.

The average Elderly care fan in United States is 50.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Family caregivers, Retirement age, LabCorp, with strongest over-indexing on Family caregivers (83.33× the country average). Demographically, the Elderly care audience skews more female with an average age of 50.0, and over-indexes on personality traits such as Family Orientation, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Topic

Demographics of Elderly care fans

Demographic split for Elderly care audience in United States
MetricValue
Female71.8%
Male28.2%
Average age50.0
Estimated audience size3,845,488

Audience persona

The typical Elderly care fan in United States is more female, around 50.0 years old, with strong Family Orientation tendencies and a notable affinity for Family caregivers.

Top regions in United States

Top regions ranked by reach for Elderly care in United States
RegionReachAffinity
California489,9811.16×
Texas346,6071.05×
Florida301,1531.16×
Illinois290,3652.27×
Pennsylvania221,9141.71×
North Carolina211,3841.83×
Virginia168,1181.79×
Ohio166,5571.41×
New York156,0040.73×
South Carolina120,7542.09×
New Jersey111,9621.14×
Kentucky110,3892.29×
Georgia100,0180.84×
Connecticut96,5452.5×
Tennessee82,3591.07×
Iowa66,8732.11×
Maryland66,5261.01×
Michigan64,1690.64×
Washington63,5910.82×
Indiana58,2100.83×
Massachusetts57,7510.76×
Arizona55,8490.71×
Colorado54,9430.91×
Hawaii49,7763.01×
Louisiana45,7170.92×
Alabama44,1010.82×
Minnesota40,7670.74×
Wisconsin36,3980.63×
Oregon34,8250.79×
Missouri33,8430.55×
Oklahoma31,5840.74×
New Mexico29,7801.54×
Nevada23,5170.63×
Mississippi23,1570.73×
Arkansas22,6740.72×
Utah21,5450.63×
Kansas17,5630.58×
Idaho11,2000.58×
Delaware10,5450.99×
Nebraska8,7900.46×
Rhode Island8,5050.69×
West Virginia7,8110.44×
Montana6,9740.65×
New Hampshire6,0970.4×
North Dakota5,3280.67×
South Dakota5,2950.6×
Maine4,3310.31×
Washington, District of Columbia4,2830.37×
Alaska2,9740.36×
Vermont2,0910.31×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Elderly care audience
BrandAffinityCategory
Family caregivers83.33×Kids & Family
Retirement age57.26×Business & Career
LabCorp15.76×Health
Long-term care65.07×Health
Respite care82.78×Health
Medicare (Australia)39.86×Health
Home Instead58.58×Health
Caroline Kennedy21.18×Politics & Society
Retirement community13.07×Kids & Family
Aging in place72.94×
Planned maintenance11.09×Business & Career
Savannah Guthrie9.28×Movies & TV
Gateway Pundit12.57×News
Government12.71×Politics & Society
Fixed income34.05×Politics & Society
Alzheimer's disease research43.23×Health
Investment strategy11.82×Business & Career
Cat play and toys9.95×Pets & Animals
Diane Keaton8.37×Movies & TV
Retirement home20.86×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Elderly care audience
TraitClusterScore
Family OrientationCONSERVATISM22.8
Career OrientationPOWER1.89
Quality AwarenessPREMIUM1.69
PatriotismCONSERVATISM1.67
Need for SecurityCONSERVATISM1.67
Community OrientationOPEN1.66

Worldwide distribution

Worldwide audience distribution share by country for Elderly care
CountryShare
United States25.5%
Australia8.8%
South Korea7.2%

See Elderly care audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does Elderly care have in United States?

Elderly care has an estimated audience of 3,845,488 people in United States, concentrated in California and Texas.

What is the gender split and age of Elderly care fans?

71.8% of Elderly care fans are female, 28.2% are male, with an average age of 50.0 years.

Which brands do Elderly care fans like most?

Elderly care fans show strongest brand affinity for Family caregivers (83.33×), Retirement age (57.26×), and LabCorp (15.76×) over the country average.

Where do Elderly care fans live in United States?

Elderly care fans in United States are most concentrated in California (reach 489,981), Texas (reach 346,607), and Florida (reach 301,153). These three regions account for the largest share of the active audience.

What other brands do Elderly care fans also like?

Beyond Elderly care itself, the audience over-indexes on Retirement age (57.26×), LabCorp (15.76×), Long-term care (65.07×), and Respite care (82.78×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Elderly care. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.