Medicare (Australia) Audience in United States

Medicare (Australia) logo

Medicare (Australia) has an estimated audience of 2,318,201 people in United States. 69.7% are female, 30.3% are male, average age 58.9. Top regions: California, Texas, Florida. Top brand affinities: Capital One, Google Maps, Indeed.com, Kia Sportage, Bank of America.

The average Medicare (Australia) fan in United States is 58.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Capital One, Google Maps, Indeed.com, with strongest over-indexing on Capital One (8.69× the country average). Demographically, the Medicare (Australia) audience skews more female with an average age of 58.9, and over-indexes on personality traits such as Family Orientation, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: NGO / Political Party

Demographics of Medicare (Australia) fans

Demographic split for Medicare (Australia) audience in United States
MetricValue
Female69.7%
Male30.3%
Average age58.9
Estimated audience size2,318,201

Audience persona

The typical Medicare (Australia) fan in United States is more female, around 58.9 years old, with strong Family Orientation tendencies and a notable affinity for Capital One.

Top regions in United States

Top regions ranked by reach for Medicare (Australia) in United States
RegionReachAffinity
California272,4511.07×
Texas183,7250.92×
Florida174,9551.11×
New York139,8741.08×
Illinois84,8781.1×
Pennsylvania79,2211.01×
Ohio76,2361.07×
New Jersey71,5121.21×
Georgia69,8620.98×
Virginia68,6851.22×
North Carolina68,0800.98×
Michigan58,2100.96×
Arizona52,9051.12×
Maryland49,2821.24×
Massachusetts48,6391.06×
Tennessee47,4971.02×
Washington46,4391×
Indiana40,7940.96×
Missouri39,6781.06×
South Carolina38,9581.12×
Colorado34,9530.96×
Wisconsin32,8710.94×
Alabama32,2731×
Minnesota32,1280.97×
Kentucky29,7881.02×
Louisiana28,9260.97×
Oklahoma25,7371×
Oregon25,6710.97×
Connecticut25,3201.09×
Nevada21,2970.95×
Kansas19,4571.07×
Iowa18,8310.99×
Arkansas18,7780.98×
Mississippi18,1260.95×
Utah15,1200.73×
New Mexico11,7921.01×
Nebraska10,9420.94×
Idaho10,7640.93×
New Hampshire10,5551.16×
West Virginia10,3010.95×
Hawaii8,8790.89×
Maine7,8120.94×
Rhode Island7,4391.01×
Washington, District of Columbia6,6950.96×
Delaware6,5941.03×
Montana5,4760.85×
Alaska4,7280.95×
South Dakota4,4570.83×
Vermont4,2691.05×
North Dakota3,5950.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Medicare (Australia) audience
BrandAffinityCategory
Capital One8.69×Business & Career
Google Maps5.03×Internet & Social Media
Indeed.com5.14×Business & Career
Kia Sportage20×Cars & Mobility
Bank of America3.62×Business & Career
Health insurance5.53×Business & Career
CarGurus5.14×Cars & Mobility
Autism Awareness8.2×Health
Diabetes mellitus awareness5.71×Health
Home insurance5.54×Business & Career
Chase (bank)3.9×Business & Career
Life insurance4.82×Business & Career
Circle K5.23×Shopping
Enterprise Rent-A-Car4.36×Cars & Mobility
Diabetes mellitus type 2 awareness7.02×Health
Singer-songwriter2.85×Music & Radio
Google News4.13×News
Honda HR-V17.69×Cars & Mobility
DeviantArt4.61×Internet & Social Media
Microblogging5.76×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Medicare (Australia) audience
TraitClusterScore
Family OrientationCONSERVATISM2.6
TravellingTHRILL1.65
SustainabilityBALANCE1.6
Career OrientationPOWER1.6
Quality AwarenessPREMIUM1.55
Need for SecurityCONSERVATISM1.4

Worldwide distribution

Worldwide audience distribution share by country for Medicare (Australia)
CountryShare
United States56.4%
Australia33.4%
Germany7.6%

See Medicare (Australia) audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does Medicare (Australia) have in United States?

Medicare (Australia) has an estimated audience of 2,318,201 people in United States, concentrated in California and Texas.

What is the gender split and age of Medicare (Australia) fans?

69.7% of Medicare (Australia) fans are female, 30.3% are male, with an average age of 58.9 years.

Which brands do Medicare (Australia) fans like most?

Medicare (Australia) fans show strongest brand affinity for Capital One (8.69×), Google Maps (5.03×), and Indeed.com (5.14×) over the country average.

Where do Medicare (Australia) fans live in United States?

Medicare (Australia) fans in United States are most concentrated in California (reach 272,451), Texas (reach 183,725), and Florida (reach 174,955). These three regions account for the largest share of the active audience.

What other brands do Medicare (Australia) fans also like?

Beyond Medicare (Australia) itself, the audience over-indexes on Google Maps (5.03×), Indeed.com (5.14×), Kia Sportage (20×), and Bank of America (3.62×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Medicare (Australia). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.