A data profile of the people who buy, follow and care about SSA in United States — modelled from more than twelve digital signal sources. SSA has an estimated audience of 17,978,798 people in United States.
SSA has an estimated audience of 17,978,798 people in United States. 52.0% are female, 48.0% are male, average age 46.4.
The key figures that characterise the SSA profile in United States.
52.0% are female, 48.0% are male, average age 46.4.
| Metric | Value |
|---|---|
| Female | 52.0% |
| Male | 48.0% |
| Average age | 46.4 |
| Estimated audience size | 17,978,798 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 0% | |
| 20-29 | 15% | |
| 30-39 | 25% | |
| 40-49 | 29% | |
| 50+ | 30% |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for SSA. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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