Rascasse Audience Intelligence

AARP Audience in United States

A data profile of the people who buy, follow and care about AARP in United States — modelled from more than twelve digital signal sources. AARP has an estimated audience of 12,659,598 people in United States.

#5among NGO / Political Party in United States#173in Politics & Society

The average AARP fan in United States is 54.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Retirement, Retirement planning, Retirement community, with strongest over-indexing on Retirement (5.11× the country average).

Demographically, the AARP audience skews more female with an average age of 54.9, and over-indexes on personality traits such as Family Orientation, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical AARP fan in United States is more female, around 54.9 years old, with strong Family Orientation tendencies and a notable affinity for Retirement.

Category: Politics & Society · Type: NGO / Political Party

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the AARP profile in United States.

Audience size
12.7M
in United States
Gender
61.4%♀
38.6% male
Age
54.9
average years
Country rank
#2824
NGO / Political Party in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of AARP fans

61.4% are female, 38.6% are male, average age 54.9.

Fig. 02

Gender split

61.4%
Female
38.6%
Male
Demographic split for AARP audience in United States
MetricValue
Female61.4%
Male38.6%
Average age54.9
Estimated audience size12,659,598
Fig. 03

Age distribution

Ø 54.9
average years
Age distribution of the AARP audience in United States
Age bracketShare%
16-191%
20-291%
30-393%
40-4926%
50+69%
Fig. 04

Worldwide distribution

97.4%

of the worldwide AARP audience comes from United States.

Worldwide audience distribution share by country for AARP
CountryShare
United States97.4%
Canada0.5%
Australia0.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the AARP audience in United States is strongest.

Fig. 05

Top regions by affinity

AARP fans by region: top regions in United States
#RegionReachAffinity×
01Delaware~50K1.41×
02Connecticut~200K1.26×
03Maryland~300K1.24×
04Washington, District of Columbia~50K1.23×
05Alaska~30K1.22×
06Maine~50K1.15×
07Vermont~30K1.15×
08New Hampshire~60K1.14×
09Wisconsin~200K1.12×
10Arizona~300K1.11×
11Florida~900K1.10×
12Virginia~300K1.10×
13Rhode Island~40K1.10×
14Pennsylvania~500K1.08×
15South Carolina~200K1.08×
16New Jersey~300K1.07×
17New York~700K1.05×
18Georgia~400K1.05×
19Oregon~200K1.05×
20Ohio~400K1.03×
21Missouri~200K1.03×
22Illinois~400K1.00×
23North Carolina~400K1.00×
24Louisiana~200K0.99×
25Nevada~100K0.99×
26Colorado~200K0.98×
27West Virginia~60K0.98×
28Michigan~300K0.97×
29New Mexico~60K0.97×
30Kentucky~200K0.96×
31Indiana~200K0.95×
32Mississippi~100K0.95×
33Massachusetts~200K0.94×
34Minnesota~200K0.93×
35Montana~30K0.93×
36Washington~200K0.92×
37Tennessee~200K0.92×
38Arkansas~100K0.92×
39Iowa~100K0.92×
40Idaho~60K0.92×
41Oklahoma~100K0.90×
42Texas~1M0.88×
43Alabama~200K0.87×
44Kansas~90K0.87×
45California~1M0.84×
46Hawaii~40K0.82×
47South Dakota~20K0.80×
48North Dakota~20K0.79×
49Nebraska~50K0.77×
50Utah~70K0.62×
Fig. 06

Affinity by region

Affinity by region — AARP, United States
0.62×1.00×1.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the AARP audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for AARP audience
#·InterestCategoryAffinity×
01Retirement planningBusiness & Career6.37×
02RetirementBusiness & Career5.11×
03Retirement communityKids & Family4.97×
04Robert RedfordMovies & TV4.18×
05Home insuranceBusiness & Career3.94×
06Sustainable energyHome & Garden3.89×
07Health insuranceBusiness & Career3.83×
08Life insuranceBusiness & Career3.68×
09NostalgiaHome & Garden2.96×
10PharmacyBusiness & Career2.95×
11Charitable organizationPolitics & Society2.86×
12Nonprofit organizationPolitics & Society2.43×
13TraditionPolitics & Society2.41×
14American AirlinesTravel & Leisure2.18×
15Home AppliancesHome & Garden2.10×
16Health careBusiness & Career2.03×
17InsuranceBusiness & Career1.96×
18CNNMovies & TV1.79×
19Donald TrumpPolitics & Society1.71×
20RecipesFood & Beverages1.61×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the AARP audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by AARP audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.52×
Career OrientationPOWER2.11×
PatriotismCONSERVATISM2.09×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by AARP audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.37×
Early Adopter MentalityPOWER0.61×
Risk AppetiteTHRILL0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does AARP have in United States?

AARP has an estimated audience of 12,659,598 people in United States, concentrated in California and Texas.

02

What is the gender split and age of AARP fans?

61.4% of AARP fans are female, 38.6% are male, with an average age of 54.9 years.

03

Which brands do AARP fans like most?

AARP fans show strongest brand affinity for Retirement (5.11×), Retirement planning (6.37×), and Retirement community (4.97×) over the country average.

04

Where do AARP fans live in United States?

AARP fans in United States are most concentrated in California (reach ~1M), Texas (reach ~1M), and Florida (reach ~900K). These three regions account for the largest share of the active audience.

05

What other brands do AARP fans also like?

Beyond AARP itself, the audience over-indexes on Retirement planning (6.37×), Retirement community (4.97×), Health insurance (3.83×), and Donald Trump (1.71×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See AARP audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for AARP. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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