AARP Audience in United States

AARP has an estimated audience of 12,709,234 people in United States. 61.4% are female, 38.6% are male, average age 54.9. Top regions: California, Texas, Florida. Top brand affinities: Dollar General, Fox News Channel, Life insurance, Health insurance, Retirement.

The average AARP fan in United States is 54.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Dollar General, Fox News Channel, Life insurance, with strongest over-indexing on Dollar General (2.29× the country average). Demographically, the AARP audience skews more female with an average age of 54.9, and over-indexes on personality traits such as Family Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: NGO / Political Party

Demographics of AARP fans

Demographic split for AARP audience in United States
MetricValue
Female61.4%
Male38.6%
Average age54.9
Estimated audience size12,709,234

Audience persona

The typical AARP fan in United States is more female, around 54.9 years old, with strong Family Orientation tendencies and a notable affinity for Dollar General.

Top regions in United States

Top regions ranked by reach for AARP in United States
RegionReachAffinity
California1,246,8140.89×
Texas1,086,4160.99×
Florida1,008,2121.17×
New York781,7351.1×
Pennsylvania479,3601.12×
Illinois441,5791.04×
Georgia432,5221.1×
Ohio405,2481.04×
North Carolina392,3201.03×
New Jersey353,5651.09×
Virginia345,3801.12×
Michigan335,7461.01×
Arizona291,8211.12×
Maryland276,5931.27×
Massachusetts241,5710.96×
Washington239,9510.94×
Tennessee238,7070.94×
Indiana230,9150.99×
Missouri220,1831.07×
Wisconsin215,6681.13×
South Carolina215,0551.12×
Colorado199,1510.99×
Minnesota168,7500.93×
Louisiana165,6071.01×
Oregon160,8451.1×
Connecticut159,0901.25×
Alabama156,7320.88×
Kentucky156,5940.98×
Oklahoma129,8900.92×
Nevada125,0731.02×
Mississippi102,1620.98×
Arkansas96,2930.92×
Iowa92,6690.89×
Kansas84,7890.85×
Utah70,2520.62×
New Mexico59,4380.93×
Idaho58,1750.91×
West Virginia53,9980.91×
New Hampshire53,6021.07×
Maine50,7061.11×
Delaware46,3521.32×
Nebraska46,0570.72×
Washington, District of Columbia45,6381.19×
Hawaii42,8700.78×
Rhode Island39,8940.99×
Alaska32,4851.19×
Montana30,8690.88×
Vermont24,0261.08×
South Dakota20,8420.71×
North Dakota17,8640.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for AARP audience
BrandAffinityCategory
Dollar General2.29×Shopping
Fox News Channel1.69×Movies & TV
Life insurance3.42×Business & Career
Health insurance3.49×Business & Career
Retirement3.77×Business & Career
Chase (bank)2.64×Business & Career
Breaking news1.99×Movies & TV
Diabetes mellitus type 2 awareness5.29×Health
Local news2.22×News
Home insurance3.58×Business & Career
CNN1.76×Movies & TV
Texas Roadhouse2×Food & Beverages
Consumer Cellular7.06×Technology & Electronics
Dentistry2.69×Business & Career
Drudge Report3.58×Sports
Menards2.35×Home & Garden
Singer-songwriter1.85×Music & Radio
Home Appliances1.88×Home & Garden
Kroger2.02×Food & Beverages
Wells Fargo1.71×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by AARP audience
TraitClusterScore
Family OrientationCONSERVATISM1.7
Need for SecurityCONSERVATISM1.41
TravellingTHRILL1.4
Quality AwarenessPREMIUM1.33
Career OrientationPOWER1.19
IndividualismJOY1.14

Worldwide distribution

Worldwide audience distribution share by country for AARP
CountryShare
United States97.5%
Canada0.4%
Australia0.3%

See AARP audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does AARP have in United States?

AARP has an estimated audience of 12,709,234 people in United States, concentrated in California and Texas.

What is the gender split and age of AARP fans?

61.4% of AARP fans are female, 38.6% are male, with an average age of 54.9 years.

Which brands do AARP fans like most?

AARP fans show strongest brand affinity for Dollar General (2.29×), Fox News Channel (1.69×), and Life insurance (3.42×) over the country average.

Where do AARP fans live in United States?

AARP fans in United States are most concentrated in California (reach 1,246,814), Texas (reach 1,086,416), and Florida (reach 1,008,212). These three regions account for the largest share of the active audience.

What other brands do AARP fans also like?

Beyond AARP itself, the audience over-indexes on Fox News Channel (1.69×), Life insurance (3.42×), Health insurance (3.49×), and Retirement (3.77×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for AARP. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.