Retirement Audience in United States

Retirement logo

Retirement has an estimated audience of 21,363,168 people in United States. 54.4% are female, 45.6% are male, average age 51.7. Top regions: California, Texas, Florida. Top brand affinities: Retirement planning, Chase (bank), Retirement community, Fox News Channel, Old age.

The average Retirement fan in United States is 51.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Retirement planning, Chase (bank), Retirement community, with strongest over-indexing on Retirement planning (7.17× the country average). Demographically, the Retirement audience skews balanced with an average age of 51.7, and over-indexes on personality traits such as Travelling, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Retirement fans

Demographic split for Retirement audience in United States
MetricValue
Female54.4%
Male45.6%
Average age51.7
Estimated audience size21,363,168

Audience persona

The typical Retirement fan in United States is balanced, around 51.7 years old, with strong Travelling tendencies and a notable affinity for Retirement planning.

Top regions in United States

Top regions ranked by reach for Retirement in United States
RegionReachAffinity
California2,455,7721.05×
Texas1,768,5790.96×
Florida1,553,4871.07×
New York1,293,8601.08×
Illinois747,1371.05×
Pennsylvania729,0671.01×
North Carolina702,5171.09×
Georgia699,6531.06×
Ohio666,4841.01×
Michigan623,8401.12×
Virginia556,6131.07×
New Jersey535,3210.99×
Tennessee434,9551.01×
Washington421,3840.98×
Maryland414,5031.13×
Arizona409,5340.94×
Massachusetts400,1260.95×
Indiana397,2111.02×
Missouri374,7711.09×
Wisconsin351,0951.09×
South Carolina341,4811.06×
Louisiana297,1521.08×
Minnesota296,9140.97×
Alabama296,5980.99×
Colorado291,7210.87×
Kentucky273,1351.02×
Oregon253,7951.04×
Oklahoma242,5501.02×
Mississippi220,1211.25×
Arkansas217,0151.23×
Nevada204,7750.99×
Connecticut200,8480.94×
Kansas181,1531.08×
Iowa176,8351×
Utah143,5380.75×
New Mexico122,1961.14×
Idaho116,1361.08×
West Virginia103,3811.04×
Nebraska102,4540.96×
Hawaii93,6411.02×
New Hampshire75,1390.89×
Maine73,1290.96×
Washington, District of Columbia61,4510.96×
Rhode Island59,8610.88×
Delaware57,7910.98×
Montana49,7380.84×
South Dakota43,5750.88×
Alaska37,3740.82×
North Dakota35,6650.81×
Vermont29,8280.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Retirement audience
BrandAffinityCategory
Retirement planning7.17×Business & Career
Chase (bank)3.89×Business & Career
Retirement community6.23×Kids & Family
Fox News Channel2.25×Movies & TV
Old age4.48×Politics & Society
Retirement age8.12×Business & Career
Medicare (United States)5.11×Health
Baby boomers4.88×Kids & Family
AARP5.11×Politics & Society
Yahoo! Finance2.73×Business & Career
Pension5.07×Business & Career
Breaking news1.88×Movies & TV
Local news2.09×News
Symptom2.32×Health
Social Security (United States)5.11×Politics & Society
Therapy1.8×Health
Charles Schwab Corporation3.12×Business & Career
Menards2.4×Home & Garden
Grandparent2.32×Kids & Family
Robert Redford3.43×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Retirement audience
TraitClusterScore
TravellingTHRILL1.39
Career OrientationPOWER1.38
Family OrientationCONSERVATISM1.31
Need for SecurityCONSERVATISM1.29
Quality AwarenessPREMIUM1.28
PatriotismCONSERVATISM1.24

Worldwide distribution

Worldwide audience distribution share by country for Retirement
CountryShare
United States38.5%
United Kingdom4.9%
Australia3.6%

See Retirement audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Retirement have in United States?

Retirement has an estimated audience of 21,363,168 people in United States, concentrated in California and Texas.

What is the gender split and age of Retirement fans?

54.4% of Retirement fans are female, 45.6% are male, with an average age of 51.7 years.

Which brands do Retirement fans like most?

Retirement fans show strongest brand affinity for Retirement planning (7.17×), Chase (bank) (3.89×), and Retirement community (6.23×) over the country average.

Where do Retirement fans live in United States?

Retirement fans in United States are most concentrated in California (reach 2,455,772), Texas (reach 1,768,579), and Florida (reach 1,553,487). These three regions account for the largest share of the active audience.

What other brands do Retirement fans also like?

Beyond Retirement itself, the audience over-indexes on Chase (bank) (3.89×), Retirement community (6.23×), Fox News Channel (2.25×), and Old age (4.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Retirement. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.