A data profile of the people who buy, follow and care about Baby boomers in United States — modelled from more than twelve digital signal sources. Baby boomers has an estimated audience of 16,112,628 people in United States.
Baby boomers has an estimated audience of 16,112,628 people in United States. 60.2% are female, 39.8% are male, average age 49.8. Top brand affinities: Retirement planning, Robert Redford, Retirement, Retirement community, Nostalgia.
Top brand affinities include Retirement planning, Robert Redford, Retirement, with strongest over-indexing on Retirement planning (7.81× the country average).
Demographically, the Baby boomers audience skews more female with an average age of 49.8, and over-indexes on personality traits such as Patriotism, Community Orientation.
The typical Baby boomers fan in United States is more female, around 49.8 years old, with strong Patriotism tendencies and a notable affinity for Retirement planning.
The key figures that characterise the Baby boomers profile in United States.
60.2% are female, 39.8% are male, average age 49.8.
| Metric | Value |
|---|---|
| Female | 60.2% |
| Male | 39.8% |
| Average age | 49.8 |
| Estimated audience size | 16,112,628 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 9% | |
| 30-39 | 10% | |
| 40-49 | 17% | |
| 50+ | 56% |
The strongest cross-interests of the Baby boomers audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | FaceTime | Technology & Electronics | 8.07× | ||
| 02 | Retirement planning | Business & Career | 7.81× | ||
| 03 | Robert Redford | Movies & TV | 5.40× | ||
| 04 | Retirement community | Kids & Family | 5.13× | ||
| 05 | Retirement | Business & Career | 4.88× | ||
| 06 | Nostalgia | Home & Garden | 3.11× | ||
| 07 | Clinical trial | Health | 3.04× | ||
| 08 | Charitable organization | Politics & Society | 2.42× | ||
| 09 | Genetics | Kids & Family | 2.40× | ||
| 10 | Fox News Channel | Movies & TV | 2.37× | ||
| 11 | Pharmacy | Business & Career | 2.31× | ||
| 12 | Internet & Social Media | 2.26× | |||
| 13 | Tradition | Politics & Society | 2.26× | ||
| 14 | Nonprofit organization | Politics & Society | 2.09× | ||
| 15 | MSN | News | 1.94× | ||
| 16 | American Airlines | Travel & Leisure | 1.90× | ||
| 17 | Nature | Home & Garden | 1.72× | ||
| 18 | Happiness | Health | 1.65× | ||
| 19 | Health care | Business & Career | 1.62× | ||
| 20 | Donald Trump | Politics & Society | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.62× | |
| Community Orientation | OPEN | 1.83× | |
| Tradition | CONSERVATISM | 1.76× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.79× | |
| Pet Ownership | JOY | 0.83× | |
| Design Affinity | PREMIUM | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Baby boomers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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