Baby boomers Audience in United States
Baby boomers has an estimated audience of 16,112,628 people in United States. 60.2% are female, 39.8% are male, average age 49.8. Top brand affinities: Mojinos Escozíos, Habtamu Wondimu, Wedding Favors shop, McGill University Faculty of Law, Val Camonica.
Top brand affinities include Mojinos Escozíos, Habtamu Wondimu, Wedding Favors shop, with strongest over-indexing on Mojinos Escozíos (19.03× the country average). Demographically, the Baby boomers audience skews more female with an average age of 49.8, and over-indexes on personality traits such as Patriotism, Family Orientation.
Category: Kids & Family · Type: Topic
Demographics of Baby boomers fans
| Metric | Value |
|---|---|
| Female | 60.2% |
| Male | 39.8% |
| Average age | 49.8 |
| Estimated audience size | 16,112,628 |
Audience persona
The typical Baby boomers fan in United States is more female, around 49.8 years old, with strong Patriotism tendencies and a notable affinity for Mojinos Escozíos.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mojinos Escozíos | 19.03× | Music & Radio |
| Habtamu Wondimu | 17.52× | Politics & Society |
| Wedding Favors shop | 12.67× | Kids & Family |
| McGill University Faculty of Law | 12.48× | Business & Career |
| Val Camonica | 11.31× | Travel & Leisure |
| Rochelle Humes | 8.88× | Music & Radio |
| Gilbert Montagné | 8.17× | Music & Radio |
| Kes (band) | 7.79× | Music & Radio |
| Myanmar idol | 7.76× | Movies & TV |
| Canon (music) | 7.64× | Music & Radio |
| JamBase | 7.4× | Music & Radio |
| The Retrofit Source Inc. | 7.3× | Cars & Mobility |
| JELLO SHOTS | 7.0× | Food & Beverages |
| Kagemusha | 6.76× | Movies & TV |
| Jeep Wagoneer | 6.69× | Cars & Mobility |
| James Jamerson | 6.33× | Music & Radio |
| Hug High School | 6.18× | Business & Career |
| Jilla | 6.11× | Movies & TV |
| ICF International | 6.08× | Business & Career |
| Geotechnical investigation | 5.94× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.7 |
| Family Orientation | CONSERVATISM | 1.45 |
| Tradition | CONSERVATISM | 1.42 |
| Individualism | JOY | 1.4 |
| Community Orientation | OPEN | 1.35 |
| Spirituality | BALANCE | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 39.4% |
| Japan | 12.6% |
| Germany | 7.6% |
See Baby boomers audiences in other countries
More Kids & Family audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Baby boomers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.