Happiness Audience in United States

Happiness logo

Happiness has an estimated audience of 94,671,500 people in United States. 60.3% are female, 39.7% are male, average age 41.6. Top regions: California, Texas, Florida. Top brand affinities: Physical fitness, Physical exercise, Cosmetics, Child, Psychology.

The average Happiness fan in United States is 41.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Physical fitness, Physical exercise, Cosmetics, with strongest over-indexing on Physical fitness (1.55× the country average). Demographically, the Happiness audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Mindfulness, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Topic

Demographics of Happiness fans

Demographic split for Happiness audience in United States
MetricValue
Female60.3%
Male39.7%
Average age41.6
Estimated audience size94,671,500

Audience persona

The typical Happiness fan in United States is more female, around 41.6 years old, with strong Mindfulness tendencies and a notable affinity for Physical fitness.

Top regions in United States

Top regions ranked by reach for Happiness in United States
RegionReachAffinity
California13,579,9701.3×
Texas8,669,9521.07×
Florida7,541,9391.18×
New York6,807,0381.29×
Illinois4,330,8731.37×
Pennsylvania3,224,0991.01×
Georgia2,993,4181.03×
North Carolina2,917,9131.02×
New Jersey2,774,2271.15×
Ohio2,747,6090.94×
Michigan2,525,5601.02×
Virginia2,482,2291.08×
Washington2,408,6801.27×
Arizona2,248,9431.16×
Massachusetts2,074,6141.11×
Maryland1,723,6151.06×
Tennessee1,679,6810.88×
Indiana1,669,2160.97×
Colorado1,409,6680.94×
Missouri1,389,4030.91×
Minnesota1,323,0450.98×
Alabama1,286,2390.97×
Wisconsin1,280,5220.9×
South Carolina1,238,1860.87×
Oregon1,080,1401×
Louisiana1,075,0710.88×
Connecticut1,060,8501.12×
Kentucky1,012,3600.85×
Oklahoma966,6660.92×
Utah900,8351.06×
Nevada899,9170.98×
Iowa706,8230.91×
Kansas695,1790.93×
Hawaii693,4381.7×
Arkansas680,4670.87×
Mississippi670,8880.86×
Nebraska504,0011.06×
Idaho461,1410.97×
New Mexico457,7250.96×
West Virginia351,9920.8×
New Hampshire339,8050.91×
Maine307,6940.91×
Washington, District of Columbia288,3341.01×
Rhode Island283,3250.94×
Montana234,9630.89×
Delaware231,0140.88×
Alaska186,8040.92×
South Dakota168,1790.77×
North Dakota159,3580.82×
Vermont148,8570.9×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Happiness audience
BrandAffinityCategory
Physical fitness1.55×Sports
Physical exercise1.55×Sports
Cosmetics1.55×Beauty & Wellness
Child1.5×Kids & Family
Psychology1.63×Business & Career
Woman1.54×Kids & Family
Quality of life1.73×Health
Books1.51×Literature
Medicine1.52×Business & Career
Women's clothing1.59×Fashion & Accessoires
History1.51×Literature
Health care1.52×Business & Career
Motivation1.68×Business & Career
Personal development1.6×Business & Career
Boutiques1.59×Fashion & Accessoires
Skin1.58×Beauty & Wellness
Kohl's1.56×Shopping
Dresses1.64×Fashion & Accessoires
Mammal1.55×Pets & Animals
Dollar Tree1.67×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Happiness audience
TraitClusterScore
MindfulnessBALANCE1.17
IndulgenceJOY1.17
Price SensitivityPREMIUM1.15
Social Media UsageJOY1.05
ExtroversionTHRILL1.03
Family OrientationCONSERVATISM1.03

Worldwide distribution

Worldwide audience distribution share by country for Happiness
CountryShare
United States21.9%
United Kingdom4.7%
Italy4.4%

See Happiness audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does Happiness have in United States?

Happiness has an estimated audience of 94,671,500 people in United States, concentrated in California and Texas.

What is the gender split and age of Happiness fans?

60.3% of Happiness fans are female, 39.7% are male, with an average age of 41.6 years.

Which brands do Happiness fans like most?

Happiness fans show strongest brand affinity for Physical fitness (1.55×), Physical exercise (1.55×), and Cosmetics (1.55×) over the country average.

Where do Happiness fans live in United States?

Happiness fans in United States are most concentrated in California (reach 13,579,970), Texas (reach 8,669,952), and Florida (reach 7,541,939). These three regions account for the largest share of the active audience.

What other brands do Happiness fans also like?

Beyond Happiness itself, the audience over-indexes on Physical exercise (1.55×), Cosmetics (1.55×), Child (1.5×), and Psychology (1.63×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Happiness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.