Rascasse Audience Intelligence

Happiness Audience in United States

A data profile of the people who buy, follow and care about Happiness in United States — modelled from more than twelve digital signal sources. Happiness has an estimated audience of 94,671,500 people in United States.

#70among Topic in United States#1in Health

The average Happiness fan in United States is 41.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Physical fitness, Physical exercise, Cosmetics, with strongest over-indexing on Physical fitness (1.55× the country average).

Demographically, the Happiness audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Creativity, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Happiness fan in United States is more female, around 41.6 years old, with strong Creativity tendencies and a notable affinity for Physical fitness.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Happiness profile in United States.

Audience size
94.7M
in United States
Gender
60.3%♀
39.7% male
Age
41.6
average years
Country rank
#88
Topic in United States
Fig. 01

Search interest · 12-month trend

+8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Happiness fans

60.3% are female, 39.7% are male, average age 41.6.

Fig. 02

Gender split

60.3%
Female
39.7%
Male
Demographic split for Happiness audience in United States
MetricValue
Female60.3%
Male39.7%
Average age41.6
Estimated audience size94,671,500
Fig. 03

Age distribution

Ø 41.6
average years
Age distribution of the Happiness audience in United States
Age bracketShare%
16-1916%
20-2917%
30-3918%
40-4922%
50+26%
Fig. 04

Worldwide distribution

21.9%

of the worldwide Happiness audience comes from United States.

Worldwide audience distribution share by country for Happiness
CountryShare
United States21.9%
United Kingdom4.7%
Italy4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Happiness audience in United States is strongest.

Fig. 05

Top regions by affinity

Happiness fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~800K1.86×
02Illinois~4.5M1.35×
03California~13M1.24×
04New York~6M1.18×
05Washington~2M1.17×
06Arizona~2M1.13×
07Florida~7M1.12×
08New Jersey~2.5M1.12×
09Nebraska~500K1.08×
10Connecticut~1M1.07×
11Massachusetts~2M1.06×
12Utah~900K1.04×
13Pennsylvania~3.5M1.03×
14Maryland~1.5M1.03×
15Idaho~500K1.03×
16Alaska~200K1.03×
17Texas~8.5M1.02×
18Virginia~2.5M1.02×
19Alabama~1.5M1.01×
20New Mexico~500K1.01×
21Georgia~3M0.99×
22North Carolina~3M0.99×
23Oregon~1M0.99×
24Michigan~2.5M0.98×
25Minnesota~1.5M0.96×
26Washington, District of Columbia~300K0.96×
27Nevada~900K0.95×
28Rhode Island~300K0.95×
29Indiana~1.5M0.94×
30Kansas~700K0.94×
31Maine~300K0.94×
32Montana~200K0.94×
33Vermont~200K0.94×
34Missouri~1.5M0.93×
35Iowa~700K0.93×
36New Hampshire~300K0.93×
37Delaware~200K0.93×
38Ohio~2.5M0.92×
39Wisconsin~1.5M0.92×
40North Dakota~200K0.92×
41Colorado~1.5M0.91×
42Louisiana~1M0.91×
43Oklahoma~1M0.91×
44Arkansas~700K0.90×
45South Dakota~200K0.90×
46South Carolina~1.5M0.89×
47Kentucky~1M0.89×
48Mississippi~700K0.88×
49Tennessee~1.5M0.86×
50West Virginia~400K0.84×
Fig. 06

Affinity by region

Affinity by region — Happiness, United States
0.84×1.00×1.86×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Happiness audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Happiness audience
#·InterestCategoryAffinity×
01Quality of lifeHealth1.73×
02MotivationBusiness & Career1.68×
03DressesFashion & Accessoires1.64×
04PsychologyBusiness & Career1.63×
05Personal developmentBusiness & Career1.60×
06Old NavyFashion & Accessoires1.60×
07Women's clothingFashion & Accessoires1.59×
08BoutiquesFashion & Accessoires1.59×
09SkinBeauty & Wellness1.58×
10Kohl'sShopping1.56×
11Physical fitnessSports1.55×
12Physical exerciseSports1.55×
13CosmeticsBeauty & Wellness1.55×
14MammalPets & Animals1.55×
15WomanKids & Family1.54×
16MedicineBusiness & Career1.52×
17Health careBusiness & Career1.52×
18BooksLiterature1.51×
19HistoryLiterature1.51×
20ChildKids & Family1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Happiness audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Happiness audience · What stands out
TraitClusterDeviationScore
CreativityOPEN1.37×
DIY MentalityTHRILL1.32×
Price SensitivityPREMIUM1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Happiness audience · Rather not
TraitClusterDeviationScore
Urban LifestyleOPEN0.94×
SpiritualityBALANCE1.01×
SustainabilityBALANCE1.02×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Happiness have in United States?

Happiness has an estimated audience of 94,671,500 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Happiness fans?

60.3% of Happiness fans are female, 39.7% are male, with an average age of 41.6 years.

03

Which brands do Happiness fans like most?

Happiness fans show strongest brand affinity for Physical fitness (1.55×), Physical exercise (1.55×), and Cosmetics (1.55×) over the country average.

04

Where do Happiness fans live in United States?

Happiness fans in United States are most concentrated in California (reach ~13M), Texas (reach ~8.5M), and Florida (reach ~7M). These three regions account for the largest share of the active audience.

05

What other brands do Happiness fans also like?

Beyond Happiness itself, the audience over-indexes on Physical exercise (1.55×), Cosmetics (1.55×), Child (1.5×), and Psychology (1.63×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in United States

See Happiness audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Happiness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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