Rascasse Audience Intelligence

Mammal Audience in United States

A data profile of the people who buy, follow and care about Mammal in United States — modelled from more than twelve digital signal sources. Mammal has an estimated audience of 68,765,948 people in United States.

#166among Topic in United States#5in Pets & Animals

The average Mammal fan in United States is 41.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Happiness, Hairstyle, Planet Fitness, with strongest over-indexing on Happiness (1.55× the country average).

Demographically, the Mammal audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Community Orientation, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mammal fan in United States is more female, around 41.4 years old, with strong Community Orientation tendencies and a notable affinity for Happiness.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mammal profile in United States.

Audience size
68.8M
in United States
Gender
65.0%♀
35.0% male
Age
41.4
average years
Country rank
#207
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mammal fans

65.0% are female, 35.0% are male, average age 41.4.

Fig. 02

Gender split

65.0%
Female
35.0%
Male
Demographic split for Mammal audience in United States
MetricValue
Female65.0%
Male35.0%
Average age41.4
Estimated audience size68,765,948
Fig. 03

Age distribution

Ø 41.4
average years
Age distribution of the Mammal audience in United States
Age bracketShare%
16-1916%
20-2918%
30-3919%
40-4922%
50+26%
Fig. 04

Worldwide distribution

24.4%

of the worldwide Mammal audience comes from United States.

Worldwide audience distribution share by country for Mammal
CountryShare
United States24.4%
United Kingdom5.5%
Italy5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mammal audience in United States is strongest.

Fig. 05

Top regions by affinity

Mammal fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~3M1.35×
02Indiana~1.5M1.20×
03Mississippi~700K1.20×
04North Dakota~200K1.16×
05Hawaii~300K1.13×
06Oklahoma~800K1.11×
07California~8.5M1.10×
08Kentucky~1M1.10×
09Alaska~200K1.10×
10Texas~6.5M1.09×
11Florida~5M1.09×
12Kansas~600K1.09×
13West Virginia~300K1.08×
14Arkansas~600K1.07×
15North Carolina~2M1.05×
16Louisiana~900K1.05×
17Virginia~1.5M1.03×
18Maryland~1M1.03×
19Missouri~1M1.03×
20Alabama~1M1.03×
21Washington~1.5M1.02×
22Pennsylvania~2.5M1.01×
23New Mexico~300K1.01×
24South Dakota~200K1.01×
25Ohio~2M1.00×
26Illinois~2.5M0.99×
27Arizona~1.5M0.98×
28Oregon~800K0.98×
29Nebraska~300K0.98×
30Idaho~300K0.98×
31Tennessee~1.5M0.97×
32South Carolina~1M0.97×
33Massachusetts~1.5M0.96×
34Utah~600K0.96×
35Minnesota~900K0.94×
36New York~3.5M0.93×
37New Jersey~1.5M0.93×
38Connecticut~600K0.93×
39Rhode Island~200K0.93×
40Vermont~100K0.93×
41Michigan~1.5M0.92×
42Iowa~500K0.92×
43Montana~200K0.92×
44New Hampshire~200K0.91×
45Delaware~200K0.91×
46Maine~200K0.89×
47Wisconsin~900K0.88×
48Nevada~600K0.87×
49Washington, District of Columbia~200K0.86×
50Colorado~900K0.85×
Fig. 06

Affinity by region

Affinity by region — Mammal, United States
0.85×1.00×1.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mammal audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mammal audience
#·InterestCategoryAffinity×
01MongoliaTravel & Leisure3.65×
02Diaper bagKids & Family2.42×
03Ancient EgyptPolitics & Society2.07×
04Real propertyHome & Garden2.06×
05HairstyleBeauty & Wellness1.94×
06BiologyHealth1.89×
07FacialBeauty & Wellness1.87×
08Made in USABusiness & Career1.77×
09Planet FitnessSports1.70×
10MetaphysicsBusiness & Career1.70×
11LivestockPets & Animals1.69×
12NeuroscienceBusiness & Career1.68×
13DentistryBusiness & Career1.67×
14Creative CommonsTechnology & Electronics1.64×
15SkirtFashion & Accessoires1.63×
16LodgingTravel & Leisure1.59×
17Self careHealth1.56×
18HappinessHealth1.55×
19TrousersFashion & Accessoires1.55×
20DrawingHome & Garden1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mammal audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mammal audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.29×
ExtroversionTHRILL1.22×
PatriotismCONSERVATISM1.17×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mammal audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.87×
Luxury OrientationPREMIUM0.93×
Social Media UsageJOY0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mammal have in United States?

Mammal has an estimated audience of 68,765,948 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Mammal fans?

65.0% of Mammal fans are female, 35.0% are male, with an average age of 41.4 years.

03

Which brands do Mammal fans like most?

Mammal fans show strongest brand affinity for Happiness (1.55×), Hairstyle (1.94×), and Planet Fitness (1.7×) over the country average.

04

Where do Mammal fans live in United States?

Mammal fans in United States are most concentrated in California (reach ~8.5M), Texas (reach ~6.5M), and Florida (reach ~5M). These three regions account for the largest share of the active audience.

05

What other brands do Mammal fans also like?

Beyond Mammal itself, the audience over-indexes on Hairstyle (1.94×), Planet Fitness (1.7×), Livestock (1.69×), and Real property (2.06×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in United States

See Mammal audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Mammal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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