Mammal Audience in United States

Mammal logo

Mammal has an estimated audience of 68,765,948 people in United States. 65.0% are female, 35.0% are male, average age 41.4. Top regions: California, Texas, Florida. Top brand affinities: MSN, Planet Fitness, Diaper bag, Hobby Lobby, Aldi.

The average Mammal fan in United States is 41.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include MSN, Planet Fitness, Diaper bag, with strongest over-indexing on MSN (2.71× the country average). Demographically, the Mammal audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Extroversion, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Topic

Demographics of Mammal fans

Demographic split for Mammal audience in United States
MetricValue
Female65.0%
Male35.0%
Average age41.4
Estimated audience size68,765,948

Audience persona

The typical Mammal fan in United States is more female, around 41.4 years old, with strong Extroversion tendencies and a notable affinity for MSN.

Top regions in United States

Top regions ranked by reach for Mammal in United States
RegionReachAffinity
California8,670,9221.15×
Texas6,599,5941.12×
Florida5,639,4241.21×
New York4,060,0901.06×
Georgia2,516,6361.19×
Pennsylvania2,289,9970.99×
Illinois2,218,1950.97×
North Carolina2,184,0191.06×
Ohio2,103,3690.99×
Virginia1,793,2101.07×
Michigan1,729,4200.96×
New Jersey1,675,9560.96×
Washington1,515,6011.1×
Tennessee1,466,4481.06×
Indiana1,441,8351.15×
Massachusetts1,401,7401.03×
Arizona1,328,0280.95×
Maryland1,289,3141.09×
Missouri1,103,5821×
Colorado1,009,6210.93×
South Carolina997,6860.96×
Minnesota964,0800.98×
Kentucky938,5081.09×
Louisiana935,2621.05×
Alabama888,2470.92×
Wisconsin870,0570.84×
Oklahoma846,7791.11×
Oregon807,1331.02×
Connecticut694,8501.01×
Mississippi685,0001.21×
Utah623,1431.01×
Arkansas593,1941.05×
Nevada585,9930.88×
Kansas563,4041.04×
Iowa520,8870.92×
West Virginia351,5491.1×
Hawaii336,0221.14×
Idaho323,0880.94×
New Mexico317,8530.92×
Nebraska316,1370.92×
New Hampshire241,9620.89×
Maine214,1550.87×
Washington, District of Columbia202,4400.98×
Rhode Island199,5980.91×
Delaware173,9630.92×
Montana165,6840.87×
Alaska150,7101.02×
North Dakota139,5900.99×
South Dakota125,3540.79×
Vermont106,3650.88×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mammal audience
BrandAffinityCategory
MSN2.71×News
Planet Fitness2.39×Sports
Diaper bag3.94×Kids & Family
Hobby Lobby2.21×Home & Garden
Aldi1.92×Shopping
Best Buy1.89×Shopping
Staples (Canada)2.37×Business & Career
Taco Bell1.84×Food & Beverages
Hairstyle1.87×Beauty & Wellness
Diane Keaton2.72×Movies & TV
Great Clips2.48×Beauty & Wellness
Jack Black4.86×Movies & TV
Napoleon Dynamite5.69×Movies & TV
Livestock1.64×Pets & Animals
southwest airlines2.21×Travel & Leisure
WhatsApp2.3×Internet & Social Media
Ponytail4.18×Fashion & Accessoires
Catherine O'Hara2.54×Movies & TV
Dave Franco5.2×Movies & TV
Real property2×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mammal audience
TraitClusterScore
ExtroversionTHRILL1.23
Healthy LifestyleBALANCE1.07
Pet OwnershipJOY1.05
Social Media UsageJOY1.04
SustainabilityBALANCE1.03
LGBTQ+ IdentityOPEN1.03

Worldwide distribution

Worldwide audience distribution share by country for Mammal
CountryShare
United States24.4%
United Kingdom5.5%
Italy5.0%

See Mammal audiences in other countries

More Pets & Animals audiences in United States

Frequently asked questions

How many fans does Mammal have in United States?

Mammal has an estimated audience of 68,765,948 people in United States, concentrated in California and Texas.

What is the gender split and age of Mammal fans?

65.0% of Mammal fans are female, 35.0% are male, with an average age of 41.4 years.

Which brands do Mammal fans like most?

Mammal fans show strongest brand affinity for MSN (2.71×), Planet Fitness (2.39×), and Diaper bag (3.94×) over the country average.

Where do Mammal fans live in United States?

Mammal fans in United States are most concentrated in California (reach 8,670,922), Texas (reach 6,599,594), and Florida (reach 5,639,424). These three regions account for the largest share of the active audience.

What other brands do Mammal fans also like?

Beyond Mammal itself, the audience over-indexes on Planet Fitness (2.39×), Diaper bag (3.94×), Hobby Lobby (2.21×), and Aldi (1.92×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mammal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.