Mammal Audience in Brazil
Mammal has an estimated audience of 12,111,978 people in Brazil. 67.7% are female, 32.3% are male, average age 39.2. Top brand affinities: Harry Potter, Neymar, Preta Gil, Nature, WhatsApp.
Top brand affinities include Harry Potter, Neymar, Preta Gil, with strongest over-indexing on Harry Potter (1.79× the country average). Demographically, the Mammal audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Extroversion, Mindfulness.
Category: Pets & Animals · Type: Topic
Demographics of Mammal fans
| Metric | Value |
|---|---|
| Female | 67.7% |
| Male | 32.3% |
| Average age | 39.2 |
| Estimated audience size | 12,111,978 |
Audience persona
The typical Mammal fan in Brazil is more female, around 39.2 years old, with strong Extroversion tendencies and a notable affinity for Harry Potter.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Harry Potter | 1.79× | Movies & TV |
| Neymar | 1.86× | Sports |
| Preta Gil | 1.86× | Music & Radio |
| Nature | 1.81× | Home & Garden |
| 1.67× | Internet & Social Media | |
| Family | 1.62× | Kids & Family |
| Happiness | 1.9× | Health |
| Fast food | 1.92× | Food & Beverages |
| Social media | 1.61× | Business & Career |
| Children's clothing | 2.33× | Fashion & Accessoires |
| Spas | 2.02× | Beauty & Wellness |
| Kitchen | 1.61× | Home & Garden |
| Skin care | 2.32× | Beauty & Wellness |
| Spotify | 1.84× | Internet & Social Media |
| Sephora | 2.46× | Shopping |
| UEFA Champions League | 1.77× | Sports |
| Dogs | 1.87× | Pets & Animals |
| Veterinary medicine | 2.1× | Business & Career |
| Dafiti | 2.36× | Fashion & Accessoires |
| Sport Club do Recife | 2.04× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 2.15 |
| Mindfulness | BALANCE | 1.88 |
| Creativity | OPEN | 1.71 |
| Family Orientation | CONSERVATISM | 1.61 |
| Price Sensitivity | PREMIUM | 1.6 |
| Design Affinity | PREMIUM | 1.56 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.4% |
| United Kingdom | 5.5% |
| Italy | 5.0% |
See Mammal audiences in other countries
More Pets & Animals audiences in Brazil
- Music (40,781,319)
- Arts and music (39,605,104)
- Food and drink (38,965,798)
- Sports (38,308,261)
- Food (37,833,570)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Mammal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.