A data profile of the people who buy, follow and care about Mammal in Brazil — modelled from more than twelve digital signal sources. Mammal has an estimated audience of 12,111,978 people in Brazil.
Mammal has an estimated audience of 12,111,978 people in Brazil. 67.7% are female, 32.3% are male, average age 39.2. Top brand affinities: MSN, Dafiti, Happiness, Spas, Spanish language.
Top brand affinities include MSN, Dafiti, Happiness, with strongest over-indexing on MSN (2× the country average).
Demographically, the Mammal audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Extroversion, Family Orientation.
The typical Mammal fan in Brazil is more female, around 39.2 years old, with strong Extroversion tendencies and a notable affinity for MSN.
The key figures that characterise the Mammal profile in Brazil.
67.7% are female, 32.3% are male, average age 39.2.
| Metric | Value |
|---|---|
| Female | 67.7% |
| Male | 32.3% |
| Average age | 39.2 |
| Estimated audience size | 12,111,978 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 19% | |
| 30-39 | 18% | |
| 40-49 | 20% | |
| 50+ | 22% |
of the worldwide Mammal audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 24.4% |
| United Kingdom | 5.5% |
| Italy | 5.0% |
The strongest cross-interests of the Mammal audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Body painting | Beauty & Wellness | 3.32× | ||
| 02 | OQVestir | Shopping | 2.77× | ||
| 03 | Deborah Secco | Movies & TV | 2.44× | ||
| 04 | Juliana Paes | Movies & TV | 2.37× | ||
| 05 | Spanish language | Politics & Society | 2.25× | ||
| 06 | Maria Bethânia | Music & Radio | 2.15× | ||
| 07 | Dafiti | Fashion & Accessoires | 2.13× | ||
| 08 | Bossa nova | Music & Radio | 2.09× | ||
| 09 | MSN | News | 2.00× | ||
| 10 | Forestry | Home & Garden | 1.99× | ||
| 11 | Island | Travel & Leisure | 1.93× | ||
| 12 | Submarino | Shopping | 1.90× | ||
| 13 | Petrobras | Cars & Mobility | 1.77× | ||
| 14 | Lodging | Travel & Leisure | 1.72× | ||
| 15 | Wikipedia | Internet & Social Media | 1.70× | ||
| 16 | Spas | Beauty & Wellness | 1.61× | ||
| 17 | Milk | Food & Beverages | 1.59× | ||
| 18 | Coritiba Foot Ball Club | Sports | 1.56× | ||
| 19 | Paolla Oliveira | Movies & TV | 1.54× | ||
| 20 | Happiness | Health | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.84× | |
| Family Orientation | CONSERVATISM | 1.44× | |
| Pet Ownership | JOY | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.80× | |
| Luxury Orientation | PREMIUM | 0.84× | |
| Quality Awareness | PREMIUM | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Mammal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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