A data profile of the people who buy, follow and care about Mammal in India — modelled from more than twelve digital signal sources. Mammal has an estimated audience of 10,669,608 people in India.
Mammal has an estimated audience of 10,669,608 people in India. 28.8% are female, 71.2% are male, average age 32.3. Top brand affinities: Leather, Instant messaging, Videography, Psychology, Wikipedia.
Top brand affinities include Leather, Instant messaging, Videography, with strongest over-indexing on Leather (5.65× the country average).
Demographically, the Mammal audience skews more male with an average age of 32.3, and over-indexes on personality traits such as Pet Ownership, Mindfulness.
The typical Mammal fan in India is more male, around 32.3 years old, with strong Pet Ownership tendencies and a notable affinity for Leather.
The key figures that characterise the Mammal profile in India.
28.8% are female, 71.2% are male, average age 32.3.
| Metric | Value |
|---|---|
| Female | 28.8% |
| Male | 71.2% |
| Average age | 32.3 |
| Estimated audience size | 10,669,608 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 32% | |
| 20-29 | 30% | |
| 30-39 | 19% | |
| 40-49 | 12% | |
| 50+ | 8% |
of the worldwide Mammal audience comes from India.
| Country | Share |
|---|---|
| United States | 24.4% |
| United Kingdom | 5.5% |
| Italy | 5.0% |
The strongest cross-interests of the Mammal audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Vanessa Kirby | Movies & TV | 5.70× | ||
| 02 | Leather | Fashion & Accessoires | 5.65× | ||
| 03 | Videography | Internet & Social Media | 2.94× | ||
| 04 | Genetics | Kids & Family | 2.84× | ||
| 05 | Pizza | Food & Beverages | 2.46× | ||
| 06 | Real property | Home & Garden | 2.44× | ||
| 07 | Cabinetry | Home & Garden | 2.15× | ||
| 08 | Wikipedia | Internet & Social Media | 2.03× | ||
| 09 | Moisturizer | Home & Garden | 2.03× | ||
| 10 | Lodging | Travel & Leisure | 2.03× | ||
| 11 | Biology | Health | 1.95× | ||
| 12 | Anthropology | Business & Career | 1.92× | ||
| 13 | Instant messaging | Internet & Social Media | 1.89× | ||
| 14 | Bracelet | Fashion & Accessoires | 1.64× | ||
| 15 | Milk | Food & Beverages | 1.62× | ||
| 16 | Hairstyle | Beauty & Wellness | 1.61× | ||
| 17 | Himalayas | Travel & Leisure | 1.61× | ||
| 18 | Psychology | Business & Career | 1.60× | ||
| 19 | Technology & Electronics | 1.55× | |||
| 20 | Spas | Beauty & Wellness | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.39× | |
| Mindfulness | BALANCE | 1.29× | |
| Extroversion | THRILL | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.66× | |
| Price Sensitivity | PREMIUM | 0.70× | |
| Tradition | CONSERVATISM | 0.75× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Mammal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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