A data profile of the people who buy, follow and care about Mammal in Finland — modelled from more than twelve digital signal sources. Mammal has an estimated audience of 497,121 people in Finland.
Mammal has an estimated audience of 497,121 people in Finland. 67.7% are female, 32.3% are male, average age 42.4. Top brand affinities: Mongolia, Google, Finnair, Dogs, Hair products.
Top brand affinities include Mongolia, Google, Finnair, with strongest over-indexing on Mongolia (16.95× the country average).
Demographically, the Mammal audience skews more female with an average age of 42.4, and over-indexes on personality traits such as Community Orientation, Pet Ownership.
The typical Mammal fan in Finland is more female, around 42.4 years old, with strong Community Orientation tendencies and a notable affinity for Mongolia.
The key figures that characterise the Mammal profile in Finland.
67.7% are female, 32.3% are male, average age 42.4.
| Metric | Value |
|---|---|
| Female | 67.7% |
| Male | 32.3% |
| Average age | 42.4 |
| Estimated audience size | 497,121 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 28% |
of the worldwide Mammal audience comes from Finland.
| Country | Share |
|---|---|
| United States | 24.4% |
| United Kingdom | 5.5% |
| Italy | 5.0% |
The strongest cross-interests of the Mammal audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mongolia | Travel & Leisure | 16.95× | ||
| 02 | Hairstyle | Beauty & Wellness | 2.78× | ||
| 03 | Hair products | Beauty & Wellness | 2.25× | ||
| 04 | Dogs | Pets & Animals | 2.13× | ||
| 05 | Fiction books | Literature | 2.06× | ||
| 06 | Celebrity | Movies & TV | 2.06× | ||
| 07 | Wikipedia | Internet & Social Media | 2.03× | ||
| 08 | Happiness | Health | 1.90× | ||
| 09 | Meat | Food & Beverages | 1.88× | ||
| 10 | Internet & Social Media | 1.78× | |||
| 11 | Finnair | Travel & Leisure | 1.77× | ||
| 12 | Internet & Social Media | 1.76× | |||
| 13 | Video games | Games | 1.72× | ||
| 14 | Shoes | Fashion & Accessoires | 1.69× | ||
| 15 | Kitchen | Home & Garden | 1.67× | ||
| 16 | Spas | Beauty & Wellness | 1.66× | ||
| 17 | Current events | Arts & Culture | 1.64× | ||
| 18 | Mobile phones | Technology & Electronics | 1.61× | ||
| 19 | Valtteri Bottas | Sports | 1.59× | ||
| 20 | Stockmann | Shopping | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.89× | |
| Pet Ownership | JOY | 1.66× | |
| Extroversion | THRILL | 1.66× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.79× | |
| Family Orientation | CONSERVATISM | 0.82× | |
| Individualism | JOY | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Mammal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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