A data profile of the people who buy, follow and care about Mammal in Netherlands — modelled from more than twelve digital signal sources. Mammal has an estimated audience of 2,658,837 people in Netherlands.
Mammal has an estimated audience of 2,658,837 people in Netherlands. 67.4% are female, 32.6% are male, average age 43.7. Top brand affinities: Shopping and fashion, Valentine's Day, Costa Rica, Love & Sex, Exfoliation (cosmetology).
Top brand affinities include Shopping and fashion, Valentine's Day, Costa Rica, with strongest over-indexing on Shopping and fashion (214.29× the country average).
Demographically, the Mammal audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Extroversion, Pet Ownership.
The typical Mammal fan in Netherlands is more female, around 43.7 years old, with strong Extroversion tendencies and a notable affinity for Shopping and fashion.
The key figures that characterise the Mammal profile in Netherlands.
67.4% are female, 32.6% are male, average age 43.7.
| Metric | Value |
|---|---|
| Female | 67.4% |
| Male | 32.6% |
| Average age | 43.7 |
| Estimated audience size | 2,658,837 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 16% | |
| 30-39 | 17% | |
| 40-49 | 24% | |
| 50+ | 31% |
of the worldwide Mammal audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 24.4% |
| United Kingdom | 5.5% |
| Italy | 5.0% |
The strongest cross-interests of the Mammal audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Fiber-optic communication | Technology & Electronics | 838.02× | ||
| 02 | Costa Rica | Travel & Leisure | 500.56× | ||
| 03 | Valentine's Day | Kids & Family | 449.04× | ||
| 04 | Selfridges | Shopping | 239.80× | ||
| 05 | Exfoliation (cosmetology) | Beauty & Wellness | 227.68× | ||
| 06 | Shopping and fashion | Shopping | 214.29× | ||
| 07 | Car2Go | Cars & Mobility | 192.68× | ||
| 08 | Love & Sex | Kids & Family | 180.58× | ||
| 09 | Game consoles | Technology & Electronics | 47.93× | ||
| 10 | Pound cake | Food & Beverages | 31.64× | ||
| 11 | Atheism | Politics & Society | 28.64× | ||
| 12 | Real estate broker | Home & Garden | 24.00× | ||
| 13 | Live television | Movies & TV | 20.23× | ||
| 14 | Dentistry | Business & Career | 14.00× | ||
| 15 | Broadcasting of sports events | Movies & TV | 13.55× | ||
| 16 | Christmas tree | Kids & Family | 12.30× | ||
| 17 | Sustainable products | Politics & Society | 10.36× | ||
| 18 | Burnout (psychology) | Health | 10.07× | ||
| 19 | Freeware | Technology & Electronics | 9.77× | ||
| 20 | Mongolia | Travel & Leisure | 8.68× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.76× | |
| Pet Ownership | JOY | 1.73× | |
| Community Orientation | OPEN | 1.44× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.89× | |
| Quality Awareness | PREMIUM | 0.90× | |
| Creativity | OPEN | 0.96× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Mammal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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