Mammal Audience in Mexico
Mammal has an estimated audience of 7,849,246 people in Mexico. 56.3% are female, 43.7% are male, average age 32.3. Top brand affinities: MSN, Real Madrid C.F., Catholic Church, TikTok, Banana.
Top brand affinities include MSN, Real Madrid C.F., Catholic Church, with strongest over-indexing on MSN (3.5× the country average). Demographically, the Mammal audience skews more female with an average age of 32.3, and over-indexes on personality traits such as Travelling, Spirituality.
Category: Pets & Animals · Type: Topic
Demographics of Mammal fans
| Metric | Value |
|---|---|
| Female | 56.3% |
| Male | 43.7% |
| Average age | 32.3 |
| Estimated audience size | 7,849,246 |
Audience persona
The typical Mammal fan in Mexico is more female, around 32.3 years old, with strong Travelling tendencies and a notable affinity for MSN.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| MSN | 3.5× | News |
| Real Madrid C.F. | 1.51× | Sports |
| Catholic Church | 2.63× | Politics & Society |
| TikTok | 1.74× | Internet & Social Media |
| Banana | 2.59× | Food & Beverages |
| Sarcasm | 2.71× | Politics & Society |
| Pedro Pascal | 2.74× | Movies & TV |
| Game consoles | 2.02× | Technology & Electronics |
| Travel agency | 2.62× | Travel & Leisure |
| Beauty salons | 1.52× | Beauty & Wellness |
| El País | 2.42× | News |
| Broadcasting of sports events | 3.19× | Movies & TV |
| Do it yourself (DIY) | 1.58× | Home & Garden |
| High school | 3.17× | Business & Career |
| Genetics | 1.65× | Kids & Family |
| Dentistry | 2.22× | Business & Career |
| Milk | 1.52× | Food & Beverages |
| Freeware | 2.14× | Technology & Electronics |
| Ryan Gosling | 3.33× | Movies & TV |
| Sexology | 2.52× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.42 |
| Spirituality | BALANCE | 1.41 |
| Creativity | OPEN | 1.36 |
| DIY Mentality | THRILL | 1.36 |
| Urban Lifestyle | OPEN | 1.28 |
| Risk Appetite | THRILL | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.4% |
| United Kingdom | 5.5% |
| Italy | 5.0% |
See Mammal audiences in other countries
More Pets & Animals audiences in Mexico
- Fitness and wellness (17,183,611)
- Music (17,018,882)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Mammal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.