A data profile of the people who buy, follow and care about Mammal in Mexico — modelled from more than twelve digital signal sources. Mammal has an estimated audience of 7,849,246 people in Mexico.
Mammal has an estimated audience of 7,849,246 people in Mexico. 56.3% are female, 43.7% are male, average age 32.3. Top brand affinities: Shopping and fashion, Costa Rica, Game consoles, Catholic Church, Sarcasm.
Top brand affinities include Shopping and fashion, Costa Rica, Game consoles, with strongest over-indexing on Shopping and fashion (291.84× the country average).
Demographically, the Mammal audience skews more female with an average age of 32.3, and over-indexes on personality traits such as Spirituality, Travelling.
The typical Mammal fan in Mexico is more female, around 32.3 years old, with strong Spirituality tendencies and a notable affinity for Shopping and fashion.
The key figures that characterise the Mammal profile in Mexico.
56.3% are female, 43.7% are male, average age 32.3.
| Metric | Value |
|---|---|
| Female | 56.3% |
| Male | 43.7% |
| Average age | 32.3 |
| Estimated audience size | 7,849,246 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 39% | |
| 20-29 | 21% | |
| 30-39 | 17% | |
| 40-49 | 15% | |
| 50+ | 8% |
of the worldwide Mammal audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 24.4% |
| United Kingdom | 5.5% |
| Italy | 5.0% |
The strongest cross-interests of the Mammal audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Daily Horoscope | Internet & Social Media | 530.86× | ||
| 02 | Costa Rica | Travel & Leisure | 490.88× | ||
| 03 | Shopping and fashion | Shopping | 291.84× | ||
| 04 | Game consoles | Technology & Electronics | 191.50× | ||
| 05 | Exfoliation (cosmetology) | Beauty & Wellness | 142.28× | ||
| 06 | Catholic Church | Politics & Society | 139.41× | ||
| 07 | Valentine's Day | Kids & Family | 112.62× | ||
| 08 | Sarcasm | Politics & Society | 94.98× | ||
| 09 | Broadcasting of sports events | Movies & TV | 91.92× | ||
| 10 | Travel agency | Travel & Leisure | 88.85× | ||
| 11 | Mobile game | Games | 82.58× | ||
| 12 | Banana | Food & Beverages | 68.94× | ||
| 13 | El País | News | 65.88× | ||
| 14 | Dentistry | Business & Career | 56.68× | ||
| 15 | Pilsner | Food & Beverages | 55.15× | ||
| 16 | Orange (fruit) | Food & Beverages | 54.39× | ||
| 17 | Multi-level marketing | Business & Career | 48.26× | ||
| 18 | Sexology | Kids & Family | 42.13× | ||
| 19 | Papaya | Food & Beverages | 41.36× | ||
| 20 | Freeware | Technology & Electronics | 33.70× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 28.66× | |
| Travelling | THRILL | 23.00× | |
| Urban Lifestyle | OPEN | 4.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.63× | |
| Price Sensitivity | PREMIUM | 0.94× | |
| Quality Awareness | PREMIUM | 0.94× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Mammal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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