Mammal Audience in Mexico
Mammal has an estimated audience of 7,849,246 people in Mexico. 56.3% are female, 43.7% are male, average age 32.3. Top brand affinities: Shopping and fashion, Costa Rica, Game consoles, Catholic Church, Sarcasm.
Top brand affinities include Shopping and fashion, Costa Rica, Game consoles, with strongest over-indexing on Shopping and fashion (291.84× the country average). Demographically, the Mammal audience skews more female with an average age of 32.3, and over-indexes on personality traits such as Spirituality, Travelling.
Category: Pets & Animals · Type: Topic
Demographics of Mammal fans
| Metric | Value |
|---|---|
| Female | 56.3% |
| Male | 43.7% |
| Average age | 32.3 |
| Estimated audience size | 7,849,246 |
Audience persona
The typical Mammal fan in Mexico is more female, around 32.3 years old, with strong Spirituality tendencies and a notable affinity for Shopping and fashion.
Top brand affinities of Mammal fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Shopping and fashion | 291.84× | Shopping |
| Costa Rica | 490.88× | Travel & Leisure |
| Game consoles | 191.5× | Technology & Electronics |
| Catholic Church | 139.41× | Politics & Society |
| Sarcasm | 94.98× | Politics & Society |
| Mobile game | 82.58× | Games |
| Travel agency | 88.85× | Travel & Leisure |
| Banana | 68.94× | Food & Beverages |
| Broadcasting of sports events | 91.92× | Movies & TV |
| Exfoliation (cosmetology) | 142.28× | Beauty & Wellness |
| El País | 65.88× | News |
| Valentine's Day | 112.62× | Kids & Family |
| Dentistry | 56.68× | Business & Career |
| Freeware | 33.7× | Technology & Electronics |
| Sexology | 42.13× | Kids & Family |
| Daily Horoscope | 530.86× | Internet & Social Media |
| Pilsner | 55.15× | Food & Beverages |
| Orange (fruit) | 54.39× | Food & Beverages |
| Multi-level marketing | 48.26× | Business & Career |
| Papaya | 41.36× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 28.66 |
| Travelling | THRILL | 23 |
| Urban Lifestyle | OPEN | 4.21 |
| Risk Appetite | THRILL | 2.44 |
| Mindfulness | BALANCE | 1.72 |
| Career Orientation | POWER | 1.47 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.4% |
| United Kingdom | 5.5% |
| Italy | 5.0% |
See Mammal audiences in other countries
More Pets & Animals audiences in Mexico
- Fitness and wellness (17,183,611)
- Music (17,018,882)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Mammal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.