Mammal Audience in United Kingdom
Mammal has an estimated audience of 15,577,584 people in United Kingdom. 69.7% are female, 30.3% are male, average age 44.2. Top regions: England, South East, Yorkshire and the Humber. Top brand affinities: Hobby, Weddings, TUI, Distilled beverage, Aldi.
The average Mammal fan in United Kingdom is 44.2 years old, more female, and lives primarily in England. The audience is concentrated in England, South East, Yorkshire and the Humber. Top brand affinities include Hobby, Weddings, TUI, with strongest over-indexing on Hobby (2.1× the country average). Demographically, the Mammal audience skews more female with an average age of 44.2, and over-indexes on personality traits such as Price Sensitivity, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic
Demographics of Mammal fans
| Metric | Value |
|---|---|
| Female | 69.7% |
| Male | 30.3% |
| Average age | 44.2 |
| Estimated audience size | 15,577,584 |
Audience persona
The typical Mammal fan in United Kingdom is more female, around 44.2 years old, with strong Price Sensitivity tendencies and a notable affinity for Hobby.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 11,683,189 | 0.9× |
| South East | 2,230,916 | 1.07× |
| Yorkshire and the Humber | 1,763,153 | 1.41× |
| Scotland | 1,270,785 | 0.91× |
| East of England | 1,246,807 | 0.88× |
| South West | 1,101,748 | 0.86× |
| Wales | 1,084,345 | 1.22× |
| West Midlands | 933,881 | 1.4× |
| East Midlands | 903,587 | 0.82× |
| North West | 871,761 | 0.52× |
| North East | 631,650 | 1.04× |
| Northern Ireland | 468,565 | 0.98× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hobby | 2.1× | Home & Garden |
| Weddings | 1.93× | Kids & Family |
| TUI | 1.88× | Travel & Leisure |
| Distilled beverage | 1.73× | Food & Beverages |
| Aldi | 1.55× | Shopping |
| 1.64× | Internet & Social Media | |
| Satire | 2.19× | Literature |
| Refrigerator | 1.95× | Home & Garden |
| Home Bargains | 1.52× | Shopping |
| Vegetable | 1.6× | Food & Beverages |
| Bored Panda | 3.17× | Internet & Social Media |
| William Hill (bookmaker) | 1.52× | Games |
| Volunteering | 1.62× | Politics & Society |
| TripAdvisor | 1.6× | Travel & Leisure |
| DeviantArt | 2.86× | Internet & Social Media |
| Betfair | 1.82× | Games |
| Crossword | 1.92× | Games |
| Ticketmaster | 1.54× | Travel & Leisure |
| Mobile home | 1.87× | Cars & Mobility |
| Purchase discount | 2.61× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.16 |
| Pet Ownership | JOY | 1.11 |
| Extroversion | THRILL | 1.06 |
| Creativity | OPEN | 1.03 |
| Community Orientation | OPEN | 1.03 |
| Healthy Lifestyle | BALANCE | 1.02 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.4% |
| United Kingdom | 5.5% |
| Italy | 5.0% |
See Mammal audiences in other countries
More Pets & Animals audiences in United Kingdom
- Food and drink (40,038,753)
- Arts and music (39,614,473)
- Shopping (38,059,513)
- Music (37,354,190)
- Food (36,602,968)
Frequently asked questions
How many fans does Mammal have in United Kingdom?
Mammal has an estimated audience of 15,577,584 people in United Kingdom, concentrated in England and South East.
What is the gender split and age of Mammal fans?
69.7% of Mammal fans are female, 30.3% are male, with an average age of 44.2 years.
Which brands do Mammal fans like most?
Mammal fans show strongest brand affinity for Hobby (2.1×), Weddings (1.93×), and TUI (1.88×) over the country average.
Where do Mammal fans live in United Kingdom?
Mammal fans in United Kingdom are most concentrated in England (reach 11,683,189), South East (reach 2,230,916), and Yorkshire and the Humber (reach 1,763,153). These three regions account for the largest share of the active audience.
What other brands do Mammal fans also like?
Beyond Mammal itself, the audience over-indexes on Weddings (1.93×), TUI (1.88×), Distilled beverage (1.73×), and Aldi (1.55×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Mammal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.