A data profile of the people who buy, follow and care about Mammal in United Kingdom — modelled from more than twelve digital signal sources. Mammal has an estimated audience of 15,577,584 people in United Kingdom.
The average Mammal fan in United Kingdom is 44.2 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Wikipedia, Hobby, Kitchen, with strongest over-indexing on Wikipedia (3.01× the country average).
Demographically, the Mammal audience skews more female with an average age of 44.2, and over-indexes on personality traits such as Pet Ownership, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Mammal fan in United Kingdom is more female, around 44.2 years old, with strong Pet Ownership tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Mammal profile in United Kingdom.
69.7% are female, 30.3% are male, average age 44.2.
| Metric | Value |
|---|---|
| Female | 69.7% |
| Male | 30.3% |
| Average age | 44.2 |
| Estimated audience size | 15,577,584 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 32% |
of the worldwide Mammal audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 24.4% |
| United Kingdom | 5.5% |
| Italy | 5.0% |
Where the Mammal audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Yorkshire and the Humber | ~1.5M | 1.39× | |
| 02 | West Midlands | ~900K | 1.38× | |
| 03 | Wales | ~1M | 1.20× | |
| 04 | South East | ~2M | 1.06× | |
| 05 | North East | ~600K | 1.04× | |
| 06 | Northern Ireland | ~500K | 0.98× | |
| 07 | Scotland | ~1.5M | 0.91× | |
| 08 | England | ~12M | 0.90× | |
| 09 | East of England | ~1.5M | 0.89× | |
| 10 | South West | ~1M | 0.88× | |
| 11 | East Midlands | ~900K | 0.85× | |
| 12 | North West | ~1M | 0.59× |
The strongest cross-interests of the Mammal audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wikipedia | Internet & Social Media | 3.01× | ||
| 02 | Adoption | Kids & Family | 3.00× | ||
| 03 | Bored Panda | Internet & Social Media | 2.89× | ||
| 04 | Sketch comedy | Movies & TV | 2.76× | ||
| 05 | Satire | Literature | 2.70× | ||
| 06 | Esso | Cars & Mobility | 2.35× | ||
| 07 | Hobby | Home & Garden | 2.28× | ||
| 08 | Hot tub | Home & Garden | 2.21× | ||
| 09 | Fish and chips | Food & Beverages | 2.21× | ||
| 10 | Refrigerator | Home & Garden | 2.15× | ||
| 11 | Risk management | Business & Career | 2.11× | ||
| 12 | Volunteering | Politics & Society | 2.02× | ||
| 13 | Mobile home | Cars & Mobility | 1.98× | ||
| 14 | Mother's Day | Kids & Family | 1.96× | ||
| 15 | William Hill (bookmaker) | Games | 1.89× | ||
| 16 | Distilled beverage | Food & Beverages | 1.78× | ||
| 17 | Aldi | Shopping | 1.69× | ||
| 18 | Betfair | Games | 1.68× | ||
| 19 | Internet & Social Media | 1.64× | |||
| 20 | Kitchen | Home & Garden | 1.63× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.26× | |
| Extroversion | THRILL | 1.18× | |
| Healthy Lifestyle | BALANCE | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.82× | |
| Family Orientation | CONSERVATISM | 0.88× | |
| Luxury Orientation | PREMIUM | 0.89× |
Mammal has an estimated audience of 15,577,584 people in United Kingdom, concentrated in England and South East.
69.7% of Mammal fans are female, 30.3% are male, with an average age of 44.2 years.
Mammal fans show strongest brand affinity for Wikipedia (3.01×), Hobby (2.28×), and Kitchen (1.63×) over the country average.
Mammal fans in United Kingdom are most concentrated in England (reach ~12M), South East (reach ~2M), and Yorkshire and the Humber (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Mammal itself, the audience over-indexes on Hobby (2.28×), Kitchen (1.63×), Satire (2.7×), and Aldi (1.69×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Mammal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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