Mammal Audience in Canada
Mammal has an estimated audience of 7,519,113 people in Canada. 63.9% are female, 36.1% are male, average age 41.7. Top regions: Ontario, British Columbia, Alberta. Top brand affinities: Real property, Pet food, Bored Panda, Blanket, Matthew McConaughey.
The average Mammal fan in Canada is 41.7 years old, more female, and lives primarily in Ontario. The audience is concentrated in Ontario, British Columbia, Alberta. Top brand affinities include Real property, Pet food, Bored Panda, with strongest over-indexing on Real property (1.79× the country average). Demographically, the Mammal audience skews more female with an average age of 41.7, and over-indexes on personality traits such as LGBTQ+ Identity, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic
Demographics of Mammal fans
| Metric | Value |
|---|---|
| Female | 63.9% |
| Male | 36.1% |
| Average age | 41.7 |
| Estimated audience size | 7,519,113 |
Audience persona
The typical Mammal fan in Canada is more female, around 41.7 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Real property.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 4,181,556 | 1.33× |
| British Columbia | 1,401,856 | 1.25× |
| Alberta | 1,046,387 | 1.13× |
| Quebec | 1,014,436 | 0.56× |
| Manitoba | 364,996 | 1.3× |
| Saskatchewan | 270,807 | 1.14× |
| Nova Scotia | 234,213 | 1.04× |
| New Brunswick | 166,709 | 0.96× |
| Newfoundland and Labrador | 95,475 | 0.83× |
| Prince Edward Island | 32,448 | 0.88× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Real property | 1.79× | Home & Garden |
| Pet food | 1.54× | Pets & Animals |
| Bored Panda | 2.6× | Internet & Social Media |
| Blanket | 1.6× | Home & Garden |
| Matthew McConaughey | 1.82× | Movies & TV |
| John Travolta | 1.94× | Movies & TV |
| Drew Barrymore | 1.88× | Movies & TV |
| Tobey Maguire | 2.59× | Movies & TV |
| Probiotic | 1.58× | Health |
| Collagen | 1.65× | Beauty & Wellness |
| ULTA Beauty | 1.56× | Beauty & Wellness |
| Italo disco | 2.97× | Music & Radio |
| Torrid | 1.73× | Fashion & Accessoires |
| DocuSign | 1.53× | Technology & Electronics |
| Goldie Hawn | 1.7× | Movies & TV |
| Albert Einstein | 1.71× | Technology & Electronics |
| Alison Brie | 1.56× | Movies & TV |
| Duvet | 1.97× | Home & Garden |
| Coronation Street | 1.56× | Movies & TV |
| Anthony Hopkins | 1.57× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.26 |
| Extroversion | THRILL | 1.25 |
| Individualism | JOY | 1.13 |
| Tradition | CONSERVATISM | 1.12 |
| Community Orientation | OPEN | 1.1 |
| Pet Ownership | JOY | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.4% |
| United Kingdom | 5.5% |
| Italy | 5.0% |
See Mammal audiences in other countries
More Pets & Animals audiences in Canada
- Entertainment (22,290,233)
- Business and industry (21,309,471)
- Food and drink (21,077,113)
- Arts and music (21,063,262)
- Sports (20,983,256)
Frequently asked questions
How many fans does Mammal have in Canada?
Mammal has an estimated audience of 7,519,113 people in Canada, concentrated in Ontario and British Columbia.
What is the gender split and age of Mammal fans?
63.9% of Mammal fans are female, 36.1% are male, with an average age of 41.7 years.
Which brands do Mammal fans like most?
Mammal fans show strongest brand affinity for Real property (1.79×), Pet food (1.54×), and Bored Panda (2.6×) over the country average.
Where do Mammal fans live in Canada?
Mammal fans in Canada are most concentrated in Ontario (reach 4,181,556), British Columbia (reach 1,401,856), and Alberta (reach 1,046,387). These three regions account for the largest share of the active audience.
What other brands do Mammal fans also like?
Beyond Mammal itself, the audience over-indexes on Pet food (1.54×), Bored Panda (2.6×), Blanket (1.6×), and Matthew McConaughey (1.82×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Mammal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.