A data profile of the people who buy, follow and care about Mammal in Canada — modelled from more than twelve digital signal sources. Mammal has an estimated audience of 7,519,113 people in Canada.
The average Mammal fan in Canada is 41.7 years old, more female, and lives primarily in Ontario.
The audience is concentrated in Ontario, British Columbia, Alberta.
Top brand affinities include Real property, Pet food, Bored Panda, with strongest over-indexing on Real property (1.79× the country average).
Demographically, the Mammal audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Extroversion, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Mammal fan in Canada is more female, around 41.7 years old, with strong Extroversion tendencies and a notable affinity for Real property.
The key figures that characterise the Mammal profile in Canada.
63.9% are female, 36.1% are male, average age 41.7.
| Metric | Value |
|---|---|
| Female | 63.9% |
| Male | 36.1% |
| Average age | 41.7 |
| Estimated audience size | 7,519,113 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 26% |
of the worldwide Mammal audience comes from Canada.
| Country | Share |
|---|---|
| United States | 24.4% |
| United Kingdom | 5.5% |
| Italy | 5.0% |
Where the Mammal audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ontario | ~4M | 1.33× | |
| 02 | Manitoba | ~400K | 1.30× | |
| 03 | British Columbia | ~1.5M | 1.25× | |
| 04 | Saskatchewan | ~300K | 1.14× | |
| 05 | Alberta | ~1M | 1.13× | |
| 06 | Nova Scotia | ~200K | 1.04× | |
| 07 | New Brunswick | ~200K | 0.96× | |
| 08 | Prince Edward Island | ~30K | 0.88× | |
| 09 | Newfoundland and Labrador | ~100K | 0.83× | |
| 10 | Quebec | ~1M | 0.56× |
The strongest cross-interests of the Mammal audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Italo disco | Music & Radio | 2.97× | ||
| 02 | Bored Panda | Internet & Social Media | 2.60× | ||
| 03 | Tobey Maguire | Movies & TV | 2.59× | ||
| 04 | Duvet | Home & Garden | 1.97× | ||
| 05 | John Travolta | Movies & TV | 1.94× | ||
| 06 | Hulk Hogan | Sports | 1.91× | ||
| 07 | Drew Barrymore | Movies & TV | 1.88× | ||
| 08 | Matthew McConaughey | Movies & TV | 1.82× | ||
| 09 | Real property | Home & Garden | 1.79× | ||
| 10 | Torrid | Fashion & Accessoires | 1.73× | ||
| 11 | Albert Einstein | Technology & Electronics | 1.71× | ||
| 12 | Goldie Hawn | Movies & TV | 1.70× | ||
| 13 | Collagen | Beauty & Wellness | 1.65× | ||
| 14 | Blanket | Home & Garden | 1.60× | ||
| 15 | Probiotic | Health | 1.58× | ||
| 16 | Anthony Hopkins | Movies & TV | 1.57× | ||
| 17 | ULTA Beauty | Beauty & Wellness | 1.56× | ||
| 18 | Alison Brie | Movies & TV | 1.56× | ||
| 19 | Pet food | Pets & Animals | 1.54× | ||
| 20 | DocuSign | Technology & Electronics | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.25× | |
| Individualism | JOY | 1.13× | |
| Tradition | CONSERVATISM | 1.12× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.79× | |
| Price Sensitivity | PREMIUM | 0.86× | |
| Need for Security | CONSERVATISM | 0.89× |
Mammal has an estimated audience of 7,519,113 people in Canada, concentrated in Ontario and British Columbia.
63.9% of Mammal fans are female, 36.1% are male, with an average age of 41.7 years.
Mammal fans show strongest brand affinity for Real property (1.79×), Pet food (1.54×), and Bored Panda (2.6×) over the country average.
Mammal fans in Canada are most concentrated in Ontario (reach ~4M), British Columbia (reach ~1.5M), and Alberta (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Mammal itself, the audience over-indexes on Pet food (1.54×), Bored Panda (2.6×), Matthew McConaughey (1.82×), and Blanket (1.6×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Mammal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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