Mammal Audience in France
Mammal has an estimated audience of 9,524,709 people in France. 65.1% are female, 34.9% are male, average age 42.9. Top brand affinities: Vueling, Google News, Real property, Orange, King Jouet.
Top brand affinities include Vueling, Google News, Real property, with strongest over-indexing on Vueling (34.02× the country average). Demographically, the Mammal audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Extroversion, Mindfulness.
Category: Pets & Animals · Type: Topic
Demographics of Mammal fans
| Metric | Value |
|---|---|
| Female | 65.1% |
| Male | 34.9% |
| Average age | 42.9 |
| Estimated audience size | 9,524,709 |
Audience persona
The typical Mammal fan in France is more female, around 42.9 years old, with strong Extroversion tendencies and a notable affinity for Vueling.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Vueling | 34.02× | Travel & Leisure |
| Google News | 2.33× | News |
| Real property | 2.42× | Home & Garden |
| Orange | 2.06× | Technology & Electronics |
| King Jouet | 2.91× | Shopping |
| Happiness | 1.99× | Health |
| Crédit Mutuel | 2.22× | Business & Career |
| Voici | 2.54× | News |
| Anthropology | 2.67× | Business & Career |
| Hairstyle | 2.13× | Beauty & Wellness |
| Google Photos | 4.15× | Technology & Electronics |
| Broadway theatre | 6.88× | Travel & Leisure |
| Improvisation | 4.68× | Music & Radio |
| Fnac | 1.88× | Shopping |
| Conforama | 1.77× | Home & Garden |
| Lodging | 2.53× | Travel & Leisure |
| Dogs | 1.66× | Pets & Animals |
| Skirt | 2.46× | Fashion & Accessoires |
| Kitchen garden | 3.91× | Home & Garden |
| Spas | 1.68× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.62 |
| Mindfulness | BALANCE | 1.55 |
| Pet Ownership | JOY | 1.43 |
| DIY Mentality | THRILL | 1.04 |
| Creativity | OPEN | 1.01 |
| Healthy Lifestyle | BALANCE | 1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.4% |
| United Kingdom | 5.5% |
| Italy | 5.0% |
See Mammal audiences in other countries
More Pets & Animals audiences in France
- Entertainment (35,800,403)
- Food and drink (32,915,229)
- Sports (32,066,042)
- Arts and music (31,290,374)
- Shopping (30,309,529)
How to read this data
Audience size is the estimated number of people in France who actively search for Mammal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.