A data profile of the people who buy, follow and care about Mammal in Spain — modelled from more than twelve digital signal sources. Mammal has an estimated audience of 8,801,436 people in Spain.
Mammal has an estimated audience of 8,801,436 people in Spain. 64.9% are female, 35.1% are male, average age 45.7. Top brand affinities: Iberia (airline), WhatsApp, Satire, IBEX 35, Volunteering.
Top brand affinities include Iberia (airline), WhatsApp, Satire, with strongest over-indexing on Iberia (airline) (2.87× the country average).
Demographically, the Mammal audience skews more female with an average age of 45.7, and over-indexes on personality traits such as Community Orientation, Pet Ownership.
The typical Mammal fan in Spain is more female, around 45.7 years old, with strong Community Orientation tendencies and a notable affinity for Iberia (airline).
The key figures that characterise the Mammal profile in Spain.
64.9% are female, 35.1% are male, average age 45.7.
| Metric | Value |
|---|---|
| Female | 64.9% |
| Male | 35.1% |
| Average age | 45.7 |
| Estimated audience size | 8,801,436 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 14% | |
| 30-39 | 20% | |
| 40-49 | 27% | |
| 50+ | 33% |
of the worldwide Mammal audience comes from Spain.
| Country | Share |
|---|---|
| United States | 24.4% |
| United Kingdom | 5.5% |
| Italy | 5.0% |
The strongest cross-interests of the Mammal audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Satire | Literature | 5.64× | ||
| 02 | Rayo Vallecano | Travel & Leisure | 4.13× | ||
| 03 | Volunteering | Politics & Society | 3.46× | ||
| 04 | Betfair | Games | 3.35× | ||
| 05 | Refrigerator | Home & Garden | 2.98× | ||
| 06 | Iberia (airline) | Travel & Leisure | 2.87× | ||
| 07 | Internet & Social Media | 2.67× | |||
| 08 | Distilled beverage | Food & Beverages | 2.49× | ||
| 09 | Mango | Shopping | 2.26× | ||
| 10 | Real property | Home & Garden | 2.13× | ||
| 11 | IBEX 35 | Business & Career | 2.12× | ||
| 12 | Wikipedia | Internet & Social Media | 2.12× | ||
| 13 | Badoo | Internet & Social Media | 2.08× | ||
| 14 | Local food | Food & Beverages | 1.91× | ||
| 15 | Aldi | Shopping | 1.87× | ||
| 16 | Caixabank | Business & Career | 1.85× | ||
| 17 | Spas | Beauty & Wellness | 1.68× | ||
| 18 | Happiness | Health | 1.66× | ||
| 19 | Movistar+ | Movies & TV | 1.55× | ||
| 20 | Kitchen | Home & Garden | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.63× | |
| Pet Ownership | JOY | 1.49× | |
| Extroversion | THRILL | 1.34× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.91× | |
| Design Affinity | PREMIUM | 0.91× | |
| Healthy Lifestyle | BALANCE | 0.98× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Mammal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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