Mammal Audience in Spain
Mammal has an estimated audience of 8,801,436 people in Spain. 64.9% are female, 35.1% are male, average age 45.7. Top brand affinities: MSN, Aldi, Julio Iglesias, Movistar, Dentistry.
Top brand affinities include MSN, Aldi, Julio Iglesias, with strongest over-indexing on MSN (4.89× the country average). Demographically, the Mammal audience skews more female with an average age of 45.7, and over-indexes on personality traits such as Pet Ownership, Community Orientation.
Category: Pets & Animals · Type: Topic
Demographics of Mammal fans
| Metric | Value |
|---|---|
| Female | 64.9% |
| Male | 35.1% |
| Average age | 45.7 |
| Estimated audience size | 8,801,436 |
Audience persona
The typical Mammal fan in Spain is more female, around 45.7 years old, with strong Pet Ownership tendencies and a notable affinity for MSN.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| MSN | 4.89× | News |
| Aldi | 2.56× | Shopping |
| Julio Iglesias | 2.59× | Music & Radio |
| Movistar | 2.31× | Technology & Electronics |
| Dentistry | 4.1× | Business & Career |
| Iberia (airline) | 1.8× | Travel & Leisure |
| CAC 40 | 2.73× | Business & Career |
| TripAdvisor | 2.77× | Travel & Leisure |
| Stradivarius | 2.2× | Shopping |
| Local food | 2.49× | Food & Beverages |
| Orange | 2.61× | Technology & Electronics |
| Girona | 2.81× | Sports |
| Kundalini yoga | 4.29× | Health |
| Formentera | 4.71× | Travel & Leisure |
| Mapfre | 2.3× | Business & Career |
| Catering | 4.22× | Food & Beverages |
| 1.51× | Internet & Social Media | |
| Spas | 1.61× | Beauty & Wellness |
| IBEX 35 | 1.59× | Business & Career |
| Lunch | 2.45× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.44 |
| Community Orientation | OPEN | 1.32 |
| Mindfulness | BALANCE | 1.07 |
| DIY Mentality | THRILL | 1.07 |
| Need for Security | CONSERVATISM | 1.05 |
| Extroversion | THRILL | 1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.4% |
| United Kingdom | 5.5% |
| Italy | 5.0% |
See Mammal audiences in other countries
More Pets & Animals audiences in Spain
- Entertainment (28,230,018)
- Food and drink (27,308,440)
- Sports (26,429,997)
- Business and industry (26,410,090)
- Arts and music (26,156,055)
How to read this data
Audience size is the estimated number of people in Spain who actively search for Mammal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.