Iberia (airline) Target Market in Spain
Iberia (airline) has an estimated audience of 15,038,205 people in Spain. 57.6% are female, 42.4% are male, average age 46.5. Top regions: Community of Madrid, Andalusia, Canary Islands. Top brand affinities: Monarchy, IBEX 35, Movistar, La Caixa, Social network.
The average Iberia (airline) fan in Spain is 46.5 years old, more female, and lives primarily in Community of Madrid. The audience is concentrated in Community of Madrid, Andalusia, Canary Islands. Top brand affinities include Monarchy, IBEX 35, Movistar, with strongest over-indexing on Monarchy (3.52× the country average). Demographically, the Iberia (airline) audience skews more female with an average age of 46.5, and over-indexes on personality traits such as Social Media Usage, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Brand · Subtype: Airline
Customer demographics of Iberia (airline)
| Metric | Value |
|---|---|
| Female | 57.6% |
| Male | 42.4% |
| Average age | 46.5 |
| Estimated audience size | 15,038,205 |
Audience persona
The typical Iberia (airline) fan in Spain is more female, around 46.5 years old, with strong Social Media Usage tendencies and a notable affinity for Monarchy.
Iberia (airline) customers by region in Spain
| Region | Reach | Affinity |
|---|---|---|
| Community of Madrid | ~5M | 1.88× |
| Andalusia | ~1.5M | 0.58× |
| Canary Islands | ~1.5M | 2.13× |
| Catalonia | ~1.5M | 0.55× |
| Balearic Islands | ~1M | 2.56× |
| Comunidad Valenciana | ~1M | 0.59× |
| Galicia | ~600K | 0.91× |
| Castile and León | ~600K | 0.94× |
| Castilla-La Mancha | ~600K | 0.92× |
| Basque Autonomous Country | ~400K | 0.73× |
| Principality of Asturias | ~300K | 0.94× |
| Aragon | ~300K | 0.67× |
| Region of Murcia | ~200K | 0.42× |
| Navarre | ~200K | 1.06× |
| Extremadura | ~200K | 0.59× |
| Cantabria | ~200K | 0.89× |
| La Rioja | ~70K | 0.68× |
Top brand affinities of the Iberia (airline) audience
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Monarchy | 3.52× | Politics & Society |
| IBEX 35 | 3.79× | Business & Career |
| Movistar | 3.78× | Technology & Electronics |
| La Caixa | 3.59× | Business & Career |
| Social network | 2.77× | Internet & Social Media |
| Science | 2.88× | Business & Career |
| Video | 2.63× | Movies & TV |
| El Mundo Deportivo (newspaper) | 3.08× | News |
| Magazines | 2.5× | Literature |
| Madrid | 2.3× | Travel & Leisure |
| Cadena SER | 3.38× | Music & Radio |
| Philosophy | 2.66× | Business & Career |
| Child | 2.44× | Kids & Family |
| Hotels | 2.46× | Travel & Leisure |
| Televisions | 2.33× | Technology & Electronics |
| Current events | 2.55× | Arts & Culture |
| 2.56× | Internet & Social Media | |
| Earth | 2.92× | Travel & Leisure |
| AliExpress | 2.81× | Shopping |
| Andalusia | 2.96× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Social Media Usage | JOY | 1.51 |
| Creativity | OPEN | 1.31 |
| Convenience Orientation | PREMIUM | 1.26 |
| Need for Security | CONSERVATISM | 1.19 |
| Price Sensitivity | PREMIUM | 1.19 |
| Sports Activity | POWER | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| Spain | 33.1% |
| United States | 7.0% |
| Brazil | 6.2% |
See Iberia (airline) audiences in other countries
- Iberia (airline) — Germany
- Iberia (airline) — United States
- Iberia (airline) — United Kingdom
- Iberia (airline) — France
- Iberia (airline) — Italy
- Iberia (airline) — Brazil
- Iberia (airline) — Japan
- Iberia (airline) — South Korea
- Iberia (airline) — India
- Iberia (airline) — Canada
- Iberia (airline) — Mexico
More Airline audiences in Spain
- Vueling (7,733,147)
- Ryanair (7,154,567)
- Air Europa (6,183,714)
- EasyJet (3,304,317)
- Iberia Express (2,102,966)
Frequently asked questions
Who is Iberia (airline)'s target market in Spain?
Iberia (airline)'s target market in Spain covers an estimated 15,038,205 people, concentrated in Community of Madrid and Andalusia.
What is the gender split and age of Iberia (airline) customers?
57.6% of the Iberia (airline) audience are female, 42.4% are male, with an average age of 46.5 years.
Which brands do Iberia (airline) fans like most?
Iberia (airline) fans show strongest brand affinity for Monarchy (3.52×), IBEX 35 (3.79×), and Movistar (3.78×) over the country average.
Where do Iberia (airline) fans live in Spain?
Iberia (airline) fans in Spain are most concentrated in Community of Madrid (reach ~5M), Andalusia (reach ~1.5M), and Canary Islands (reach ~1.5M). These three regions account for the largest share of the active audience.
What other brands do Iberia (airline) fans also like?
Beyond Iberia (airline) itself, the audience over-indexes on IBEX 35 (3.79×), Movistar (3.78×), La Caixa (3.59×), and Social network (2.77×) compared to the Spain average.
How to read this data
Audience size is the estimated number of people in Spain who actively search for Iberia (airline). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.