Ryanair Audience in Spain
Ryanair has an estimated audience of 7,154,567 people in Spain. 62.1% are female, 37.9% are male, average age 43.2. Top regions: Andalusia, Catalonia, Comunidad Valenciana. Top brand affinities: Take-out, Buenos Aires, Bwin, Electronic music, transavia.
The average Ryanair fan in Spain is 43.2 years old, more female, and lives primarily in Andalusia. The audience is concentrated in Andalusia, Catalonia, Comunidad Valenciana. Top brand affinities include Take-out, Buenos Aires, Bwin, with strongest over-indexing on Take-out (6.16× the country average). Demographically, the Ryanair audience skews more female with an average age of 43.2, and over-indexes on personality traits such as Sports Activity, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Brand · Subtype: Airline
Demographics of Ryanair fans
| Metric | Value |
|---|---|
| Female | 62.1% |
| Male | 37.9% |
| Average age | 43.2 |
| Estimated audience size | 7,154,567 |
Audience persona
The typical Ryanair fan in Spain is more female, around 43.2 years old, with strong Sports Activity tendencies and a notable affinity for Take-out.
Top regions in Spain
| Region | Reach | Affinity |
|---|---|---|
| Andalusia | 1,505,659 | 1.07× |
| Catalonia | 1,260,929 | 0.97× |
| Comunidad Valenciana | 1,148,036 | 1.43× |
| Community of Madrid | 1,098,189 | 0.91× |
| Canary Islands | 576,099 | 1.61× |
| Balearic Islands | 478,645 | 2.38× |
| Galicia | 352,196 | 1.05× |
| Region of Murcia | 278,777 | 1.14× |
| Aragon | 202,300 | 1.07× |
| Castile and León | 192,654 | 0.62× |
| Castilla-La Mancha | 176,145 | 0.61× |
| Basque Autonomous Country | 161,609 | 0.6× |
| Cantabria | 95,073 | 1.05× |
| Principality of Asturias | 87,952 | 0.52× |
| Extremadura | 75,210 | 0.49× |
| Navarre | 71,362 | 0.8× |
| La Rioja | 31,187 | 0.67× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Take-out | 6.16× | Food & Beverages |
| Buenos Aires | 5.17× | Travel & Leisure |
| Bwin | 6.04× | Games |
| Electronic music | 3.64× | Music & Radio |
| transavia | 11.06× | Travel & Leisure |
| Casino | 6.54× | Games |
| FC Barcelona | 1.96× | Sports |
| France | 4.85× | Travel & Leisure |
| Airbnb | 3.23× | Travel & Leisure |
| Poker | 6.94× | Games |
| Card games | 4.98× | Games |
| Online gambling | 5.81× | Games |
| Ouigo | 3.89× | Cars & Mobility |
| Air Arabia | 10.71× | Travel & Leisure |
| Sweepstakes | 6.15× | Games |
| Dublin Airport | 26.29× | Travel & Leisure |
| EasyJet | 4.47× | Travel & Leisure |
| Solgar | 27.42× | Sports |
| Casino games | 5.65× | Games |
| BMW | 3.37× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.53 |
| Travelling | THRILL | 1.5 |
| LGBTQ+ Identity | OPEN | 1.45 |
| Design Affinity | PREMIUM | 1.41 |
| Luxury Orientation | PREMIUM | 1.39 |
| DIY Mentality | THRILL | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 11.8% |
| United Kingdom | 11.7% |
| Germany | 11.4% |
See Ryanair audiences in other countries
More Airline audiences in Spain
- Iberia (airline) (15,038,206)
- Vueling (7,733,147)
- Air Europa (6,183,714)
- EasyJet (3,304,317)
- Iberia Express (2,102,966)
Frequently asked questions
How many fans does Ryanair have in Spain?
Ryanair has an estimated audience of 7,154,567 people in Spain, concentrated in Andalusia and Catalonia.
What is the gender split and age of Ryanair fans?
62.1% of Ryanair fans are female, 37.9% are male, with an average age of 43.2 years.
Which brands do Ryanair fans like most?
Ryanair fans show strongest brand affinity for Take-out (6.16×), Buenos Aires (5.17×), and Bwin (6.04×) over the country average.
Where do Ryanair fans live in Spain?
Ryanair fans in Spain are most concentrated in Andalusia (reach 1,505,659), Catalonia (reach 1,260,929), and Comunidad Valenciana (reach 1,148,036). These three regions account for the largest share of the active audience.
What other brands do Ryanair fans also like?
Beyond Ryanair itself, the audience over-indexes on Buenos Aires (5.17×), Bwin (6.04×), Electronic music (3.64×), and transavia (11.06×) compared to the Spain average.
How to read this data
Audience size is the estimated number of people in Spain who actively search for Ryanair. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.