A data profile of the people who buy, follow and care about Ouigo in Spain — modelled from more than twelve digital signal sources. Ouigo has an estimated audience of 4,255,497 people in Spain.
The average Ouigo fan in Spain is 45.9 years old, balanced, and lives primarily in Community of Madrid.
The audience is concentrated in Community of Madrid, Andalusia, Catalonia.
Top brand affinities include Eurostar, transavia, Enterprise Rent-A-Car, with strongest over-indexing on Eurostar (62.93× the country average).
Demographically, the Ouigo audience skews balanced with an average age of 45.9, and over-indexes on personality traits such as Travelling, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Ouigo fan in Spain is balanced, around 45.9 years old, with strong Travelling tendencies and a notable affinity for Eurostar.
The key figures that characterise the Ouigo profile in Spain.
53.9% are female, 46.1% are male, average age 45.9.
| Metric | Value |
|---|---|
| Female | 53.9% |
| Male | 46.1% |
| Average age | 45.9 |
| Estimated audience size | 4,255,497 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 15% | |
| 30-39 | 18% | |
| 40-49 | 19% | |
| 50+ | 40% |
of the worldwide Ouigo audience comes from Spain.
| Country | Share |
|---|---|
| France | 54.6% |
| Spain | 36.3% |
| Belgium | 1.3% |
Where the Ouigo audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Community of Madrid | ~2M | 2.68× | |
| 02 | Aragon | ~300K | 2.52× | |
| 03 | Comunidad Valenciana | ~900K | 1.76× | |
| 04 | Castilla-La Mancha | ~300K | 1.63× | |
| 05 | Castile and León | ~300K | 1.58× | |
| 06 | Region of Murcia | ~200K | 1.55× | |
| 07 | Catalonia | ~1M | 1.31× | |
| 08 | Andalusia | ~1M | 1.29× | |
| 09 | Navarre | ~20K | 0.41× | |
| 10 | La Rioja | ~10K | 0.41× | |
| 11 | Extremadura | ~30K | 0.35× | |
| 12 | Galicia | ~70K | 0.34× | |
| 13 | Basque Autonomous Country | ~50K | 0.33× | |
| 14 | Balearic Islands | ~40K | 0.29× | |
| 15 | Principality of Asturias | ~30K | 0.28× | |
| 16 | Cantabria | ~20K | 0.27× | |
| 17 | Canary Islands | ~50K | 0.22× |
The strongest cross-interests of the Ouigo audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Eurostar | Cars & Mobility | 62.93× | ||
| 02 | TGV | Cars & Mobility | 56.55× | ||
| 03 | Alamo Rent a Car | Cars & Mobility | 35.62× | ||
| 04 | Enterprise Rent-A-Car | Cars & Mobility | 35.00× | ||
| 05 | Avis Rent a Car System | Cars & Mobility | 32.83× | ||
| 06 | transavia | Travel & Leisure | 28.24× | ||
| 07 | High-speed rail | Cars & Mobility | 27.56× | ||
| 08 | Orbitz | Travel & Leisure | 16.22× | ||
| 09 | SNCF | Cars & Mobility | 14.96× | ||
| 10 | Europcar | Cars & Mobility | 11.84× | ||
| 11 | British Airways | Travel & Leisure | 10.84× | ||
| 12 | Wizz Air | Travel & Leisure | 10.76× | ||
| 13 | EasyJet | Travel & Leisure | 10.06× | ||
| 14 | BlaBlaCar | Cars & Mobility | 7.61× | ||
| 15 | Rail transport | Travel & Leisure | 7.06× | ||
| 16 | Telegram | Internet & Social Media | 5.76× | ||
| 17 | Skyscanner | Travel & Leisure | 5.13× | ||
| 18 | Vueling | Travel & Leisure | 4.14× | ||
| 19 | Ryanair | Travel & Leisure | 3.87× | ||
| 20 | Airbnb | Travel & Leisure | 2.97× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 2.46× | |
| Convenience Orientation | PREMIUM | 2.21× | |
| Luxury Orientation | PREMIUM | 1.92× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.70× | |
| Community Orientation | OPEN | 0.71× | |
| Spirituality | BALANCE | 0.81× |
Ouigo's target market in Spain covers an estimated 4,255,497 people, concentrated in Community of Madrid and Andalusia.
53.9% of the Ouigo audience are female, 46.1% are male, with an average age of 45.9 years.
Ouigo fans show strongest brand affinity for Eurostar (62.93×), transavia (28.24×), and Enterprise Rent-A-Car (35×) over the country average.
Ouigo fans in Spain are most concentrated in Community of Madrid (reach ~2M), Andalusia (reach ~1M), and Catalonia (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Ouigo itself, the audience over-indexes on transavia (28.24×), Enterprise Rent-A-Car (35×), TGV (56.55×), and EasyJet (10.06×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Ouigo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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