Ouigo Target Market in Spain
Ouigo has an estimated audience of 5,587,421 people in Spain. 53.9% are female, 46.1% are male, average age 45.9. Top regions: Community of Madrid, Andalusia, Catalonia. Top brand affinities: Eurostar, transavia, Enterprise Rent-A-Car, TGV, EasyJet.
The average Ouigo fan in Spain is 45.9 years old, balanced, and lives primarily in Community of Madrid. The audience is concentrated in Community of Madrid, Andalusia, Catalonia. Top brand affinities include Eurostar, transavia, Enterprise Rent-A-Car, with strongest over-indexing on Eurostar (62.93× the country average). Demographically, the Ouigo audience skews balanced with an average age of 45.9, and over-indexes on personality traits such as Travelling, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Brand · Subtype: Public transport
Customer demographics of Ouigo
| Metric | Value |
|---|---|
| Female | 53.9% |
| Male | 46.1% |
| Average age | 45.9 |
| Estimated audience size | 5,587,421 |
Audience persona
The typical Ouigo fan in Spain is balanced, around 45.9 years old, with strong Travelling tendencies and a notable affinity for Eurostar.
Ouigo customers by region in Spain
| Region | Reach | Affinity |
|---|---|---|
| Community of Madrid | ~2.5M | 2.68× |
| Andalusia | ~1.5M | 1.29× |
| Catalonia | ~1.5M | 1.31× |
| Comunidad Valenciana | ~1M | 1.76× |
| Castile and León | ~400K | 1.58× |
| Aragon | ~400K | 2.52× |
| Castilla-La Mancha | ~400K | 1.63× |
| Region of Murcia | ~300K | 1.55× |
| Galicia | ~90K | 0.34× |
| Basque Autonomous Country | ~70K | 0.33× |
| Canary Islands | ~60K | 0.22× |
| Balearic Islands | ~50K | 0.29× |
| Extremadura | ~40K | 0.35× |
| Principality of Asturias | ~40K | 0.28× |
| Navarre | ~30K | 0.41× |
| Cantabria | ~20K | 0.27× |
| La Rioja | ~10K | 0.41× |
Top brand affinities of the Ouigo audience
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Eurostar | 62.93× | Cars & Mobility |
| transavia | 28.24× | Travel & Leisure |
| Enterprise Rent-A-Car | 35× | Cars & Mobility |
| TGV | 56.55× | Cars & Mobility |
| EasyJet | 10.06× | Travel & Leisure |
| Alamo Rent a Car | 35.62× | Cars & Mobility |
| Europcar | 11.84× | Cars & Mobility |
| Wizz Air | 10.76× | Travel & Leisure |
| Telegram | 5.76× | Internet & Social Media |
| Rail transport | 7.06× | Travel & Leisure |
| BlaBlaCar | 7.61× | Cars & Mobility |
| High-speed rail | 27.56× | Cars & Mobility |
| Vueling | 4.14× | Travel & Leisure |
| British Airways | 10.84× | Travel & Leisure |
| Avis Rent a Car System | 32.83× | Cars & Mobility |
| Orbitz | 16.22× | Travel & Leisure |
| Ryanair | 3.87× | Travel & Leisure |
| SNCF | 14.96× | Cars & Mobility |
| Trivago | 3.97× | Travel & Leisure |
| Airbnb | 2.97× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 2.46 |
| Convenience Orientation | PREMIUM | 2.21 |
| Luxury Orientation | PREMIUM | 1.92 |
| Quality Awareness | PREMIUM | 1.68 |
| Career Orientation | POWER | 1.64 |
| Early Adopter Mentality | POWER | 1.63 |
Worldwide distribution
| Country | Share |
|---|---|
| France | 48.5% |
| Spain | 43.2% |
| Belgium | 1.2% |
See Ouigo audiences in other countries
More Public transport audiences in Spain
- ALSA (bus company) (5,384,813)
- Madrid Metro (1,874,486)
- Cercanías (1,386,880)
- FlixBus (1,118,007)
- Eurostar (513,595)
Frequently asked questions
Who is Ouigo's target market in Spain?
Ouigo's target market in Spain covers an estimated 5,587,421 people, concentrated in Community of Madrid and Andalusia.
What is the gender split and age of Ouigo customers?
53.9% of the Ouigo audience are female, 46.1% are male, with an average age of 45.9 years.
Which brands do Ouigo fans like most?
Ouigo fans show strongest brand affinity for Eurostar (62.93×), transavia (28.24×), and Enterprise Rent-A-Car (35×) over the country average.
Where do Ouigo fans live in Spain?
Ouigo fans in Spain are most concentrated in Community of Madrid (reach ~2.5M), Andalusia (reach ~1.5M), and Catalonia (reach ~1.5M). These three regions account for the largest share of the active audience.
What other brands do Ouigo fans also like?
Beyond Ouigo itself, the audience over-indexes on transavia (28.24×), Enterprise Rent-A-Car (35×), TGV (56.55×), and EasyJet (10.06×) compared to the Spain average.
How to read this data
Audience size is the estimated number of people in Spain who actively search for Ouigo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.