A data profile of the people who buy, follow and care about Ouigo in France — modelled from more than twelve digital signal sources. Ouigo has an estimated audience of 6,407,416 people in France.
The average Ouigo fan in France is 43.4 years old, more female, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Provence-Alpes-Côte d'Azur.
Top brand affinities include Food and drink, Design, SNCF, with strongest over-indexing on Food and drink (2.39× the country average).
Demographically, the Ouigo audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Career Orientation, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Ouigo fan in France is more female, around 43.4 years old, with strong Career Orientation tendencies and a notable affinity for Food and drink.
The key figures that characterise the Ouigo profile in France.
57.3% are female, 42.7% are male, average age 43.4.
| Metric | Value |
|---|---|
| Female | 57.3% |
| Male | 42.7% |
| Average age | 43.4 |
| Estimated audience size | 6,407,416 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 16% | |
| 30-39 | 17% | |
| 40-49 | 19% | |
| 50+ | 34% |
of the worldwide Ouigo audience comes from France.
| Country | Share |
|---|---|
| France | 54.6% |
| Spain | 36.3% |
| Belgium | 1.3% |
Where the Ouigo audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Provence-Alpes-Côte d'Azur | ~1M | 2.36× | |
| 02 | Île-de-France | ~2M | 1.95× | |
| 03 | Hauts-de-France | ~900K | 1.70× | |
| 04 | Auvergne-Rhône-Alpes | ~1M | 1.52× | |
| 05 | Occitanie | ~600K | 1.15× | |
| 06 | Nouvelle-Aquitaine | ~500K | 0.87× | |
| 07 | Pays de la Loire | ~200K | 0.71× | |
| 08 | Grand Est | ~300K | 0.69× | |
| 09 | Brittany | ~200K | 0.68× | |
| 10 | Centre-Val de Loire | ~100K | 0.49× | |
| 11 | Normandy | ~100K | 0.34× | |
| 12 | Bourgogne-Franche-Comté | ~90K | 0.34× | |
| 13 | Corsica | ~9K | 0.28× |
The strongest cross-interests of the Ouigo audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | The Mask (film) | Literature | 11.32× | ||
| 02 | FlixBus | Cars & Mobility | 3.45× | ||
| 03 | SNCF | Cars & Mobility | 3.37× | ||
| 04 | Design | Home & Garden | 2.42× | ||
| 05 | Food and drink | Food & Beverages | 2.39× | ||
| 06 | Tea | Food & Beverages | 2.21× | ||
| 07 | Consumer electronics | Technology & Electronics | 2.18× | ||
| 08 | Clothing | Fashion & Accessoires | 2.17× | ||
| 09 | Technology | Technology & Electronics | 2.15× | ||
| 10 | Beverages | Food & Beverages | 2.14× | ||
| 11 | Arts and music | Arts & Culture | 2.04× | ||
| 12 | Reading | Literature | 1.99× | ||
| 13 | Food | Food & Beverages | 1.92× | ||
| 14 | Discount stores | Shopping | 1.90× | ||
| 15 | Movies | Movies & TV | 1.88× | ||
| 16 | Shopping | Shopping | 1.85× | ||
| 17 | Music | Business & Career | 1.85× | ||
| 18 | Sports and outdoors | Sports | 1.81× | ||
| 19 | Fitness and wellness | Sports | 1.71× | ||
| 20 | Photography | Arts & Culture | 1.71× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.46× | |
| Urban Lifestyle | OPEN | 1.41× | |
| Travelling | THRILL | 1.36× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.93× | |
| Pet Ownership | JOY | 0.96× | |
| DIY Mentality | THRILL | 0.98× |
Ouigo's target market in France covers an estimated 6,407,416 people, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
57.3% of the Ouigo audience are female, 42.7% are male, with an average age of 43.4 years.
Ouigo fans show strongest brand affinity for Food and drink (2.39×), Design (2.42×), and SNCF (3.37×) over the country average.
Ouigo fans in France are most concentrated in Île-de-France (reach ~2M), Auvergne-Rhône-Alpes (reach ~1M), and Provence-Alpes-Côte d'Azur (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Ouigo itself, the audience over-indexes on Design (2.42×), SNCF (3.37×), Clothing (2.17×), and Arts and music (2.04×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Ouigo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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