RATP Target Market in France
RATP has an estimated audience of 7,188,117 people in France. 48.6% are female, 51.4% are male, average age 43.0. Top regions: Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France. Top brand affinities: Permanent residency, Ryanair, Monoprix, Volotea, Innovation.
The average RATP fan in France is 43.0 years old, balanced, and lives primarily in Île-de-France. The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France. Top brand affinities include Permanent residency, Ryanair, Monoprix, with strongest over-indexing on Permanent residency (3× the country average). Demographically, the RATP audience skews balanced with an average age of 43.0, and over-indexes on personality traits such as Patriotism, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Brand · Subtype: Public transport
Customer demographics of RATP
| Metric | Value |
|---|---|
| Female | 48.6% |
| Male | 51.4% |
| Average age | 43.0 |
| Estimated audience size | 7,188,117 |
Audience persona
The typical RATP fan in France is balanced, around 43.0 years old, with strong Patriotism tendencies and a notable affinity for Permanent residency.
RATP customers by region in France
| Region | Reach | Affinity |
|---|---|---|
| Île-de-France | ~5.5M | 6.78× |
| Auvergne-Rhône-Alpes | ~500K | 0.6× |
| Hauts-de-France | ~400K | 0.6× |
| Nouvelle-Aquitaine | ~300K | 0.49× |
| Grand Est | ~300K | 0.49× |
| Occitanie | ~200K | 0.39× |
| Normandy | ~200K | 0.65× |
| Pays de la Loire | ~200K | 0.56× |
| Centre-Val de Loire | ~200K | 0.81× |
| Provence-Alpes-Côte d'Azur | ~200K | 0.39× |
| Brittany | ~200K | 0.51× |
| Bourgogne-Franche-Comté | ~200K | 0.56× |
| Corsica | ~10K | 0.27× |
Top brand affinities of the RATP audience
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Permanent residency | 3× | Business & Career |
| Ryanair | 1.63× | Travel & Leisure |
| Monoprix | 1.51× | Shopping |
| Volotea | 1.98× | Travel & Leisure |
| Innovation | 1.62× | Business & Career |
| TotalEnergies | 1.85× | Cars & Mobility |
| Tinder | 3× | Internet & Social Media |
| Kitchen garden | 3× | Home & Garden |
| Political science | 2.27× | Business & Career |
| Apartment | 1.54× | Business & Career |
| Midi Libre | 1.57× | News |
| FlixBus | 1.68× | Cars & Mobility |
| Fiberglass | 3× | Technology & Electronics |
| Improvisation | 3× | Music & Radio |
| Genetics | 1.94× | Kids & Family |
| Public transport | 2.01× | Cars & Mobility |
| Take-out | 1.66× | Food & Beverages |
| Online newspaper | 1.65× | News |
| Volunteering | 1.78× | Politics & Society |
| Broadcasting of sports events | 3× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 3 |
| Quality Awareness | PREMIUM | 1.79 |
| Community Orientation | OPEN | 1.78 |
| Urban Lifestyle | OPEN | 1.73 |
| Indulgence | JOY | 1.65 |
| Travelling | THRILL | 1.46 |
Worldwide distribution
| Country | Share |
|---|---|
| France | 96.2% |
| Belgium | 0.5% |
| Germany | 0.4% |
See RATP audiences in other countries
More Public transport audiences in France
- SNCF (11,707,933)
- FlixBus (6,329,216)
- Ouigo (6,270,133)
- Eurostar (2,770,054)
- Voyages-sncf.com (2,291,210)
Frequently asked questions
Who is RATP's target market in France?
RATP's target market in France covers an estimated 7,188,117 people, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
What is the gender split and age of RATP customers?
48.6% of the RATP audience are female, 51.4% are male, with an average age of 43.0 years.
Which brands do RATP fans like most?
RATP fans show strongest brand affinity for Permanent residency (3×), Ryanair (1.63×), and Monoprix (1.51×) over the country average.
Where do RATP fans live in France?
RATP fans in France are most concentrated in Île-de-France (reach ~5.5M), Auvergne-Rhône-Alpes (reach ~500K), and Hauts-de-France (reach ~400K). These three regions account for the largest share of the active audience.
What other brands do RATP fans also like?
Beyond RATP itself, the audience over-indexes on Ryanair (1.63×), Monoprix (1.51×), Volotea (1.98×), and Innovation (1.62×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for RATP. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.