Apartment Audience in France
Apartment has an estimated audience of 8,499,825 people in France. 56.7% are female, 43.3% are male, average age 46.7. Top regions: Provence-Alpes-Côte d'Azur, Île-de-France, Auvergne-Rhône-Alpes. Top brand affinities: Renovation, Housing estate, Living room, Bathroom, Mappy.
The average Apartment fan in France is 46.7 years old, more female, and lives primarily in Provence-Alpes-Côte d'Azur. The audience is concentrated in Provence-Alpes-Côte d'Azur, Île-de-France, Auvergne-Rhône-Alpes. Top brand affinities include Renovation, Housing estate, Living room, with strongest over-indexing on Renovation (4.84× the country average). Demographically, the Apartment audience skews more female with an average age of 46.7, and over-indexes on personality traits such as Patriotism, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Apartment fans
| Metric | Value |
|---|---|
| Female | 56.7% |
| Male | 43.3% |
| Average age | 46.7 |
| Estimated audience size | 8,499,825 |
Audience persona
The typical Apartment fan in France is more female, around 46.7 years old, with strong Patriotism tendencies and a notable affinity for Renovation.
Top regions in France
| Region | Reach | Affinity |
|---|---|---|
| Provence-Alpes-Côte d'Azur | 3,225,494 | 5.12× |
| Île-de-France | 1,124,991 | 0.74× |
| Auvergne-Rhône-Alpes | 961,108 | 0.96× |
| Occitanie | 646,376 | 0.88× |
| Hauts-de-France | 497,037 | 0.66× |
| Nouvelle-Aquitaine | 482,708 | 0.65× |
| Grand Est | 441,845 | 0.64× |
| Pays de la Loire | 257,940 | 0.55× |
| Brittany | 227,900 | 0.55× |
| Bourgogne-Franche-Comté | 224,435 | 0.65× |
| Normandy | 219,457 | 0.53× |
| Centre-Val de Loire | 166,069 | 0.52× |
| Corsica | 23,382 | 0.55× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Renovation | 4.84× | Home & Garden |
| Housing estate | 10.65× | Home & Garden |
| Living room | 7.77× | Home & Garden |
| Bathroom | 4.96× | Home & Garden |
| Mappy | 4.31× | Internet & Social Media |
| Real estate development | 6.11× | Business & Career |
| Sofa bed | 8.67× | Home & Garden |
| Kitchen | 3.56× | Home & Garden |
| Kitchenware | 5.02× | Home & Garden |
| Moving company | 5.48× | Home & Garden |
| Food and drink | 1.8× | Food & Beverages |
| House | 2.36× | Home & Garden |
| Table (furniture) | 6.06× | Home & Garden |
| Chair | 4.12× | Home & Garden |
| France | 1.9× | Travel & Leisure |
| Real estate | 2.66× | Business & Career |
| Garden | 2.29× | Home & Garden |
| Home décor products | 5.25× | Home & Garden |
| Sports | 1.67× | Sports |
| Entertainment | 1.58× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 38.02 |
| Urban Lifestyle | OPEN | 8.25 |
| Mindfulness | BALANCE | 2.03 |
| Indulgence | JOY | 1.81 |
| Community Orientation | OPEN | 1.74 |
| Family Orientation | CONSERVATISM | 1.52 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.4% |
| Brazil | 4.5% |
| United Kingdom | 4.5% |
See Apartment audiences in other countries
More Business & Career audiences in France
- Entertainment (35,800,403)
- Food and drink (32,915,229)
- Sports (32,066,042)
- Arts and music (31,290,374)
- Shopping (30,309,529)
Frequently asked questions
How many fans does Apartment have in France?
Apartment has an estimated audience of 8,499,825 people in France, concentrated in Provence-Alpes-Côte d'Azur and Île-de-France.
What is the gender split and age of Apartment fans?
56.7% of Apartment fans are female, 43.3% are male, with an average age of 46.7 years.
Which brands do Apartment fans like most?
Apartment fans show strongest brand affinity for Renovation (4.84×), Housing estate (10.65×), and Living room (7.77×) over the country average.
Where do Apartment fans live in France?
Apartment fans in France are most concentrated in Provence-Alpes-Côte d'Azur (reach 3,225,494), Île-de-France (reach 1,124,991), and Auvergne-Rhône-Alpes (reach 961,108). These three regions account for the largest share of the active audience.
What other brands do Apartment fans also like?
Beyond Apartment itself, the audience over-indexes on Housing estate (10.65×), Living room (7.77×), Bathroom (4.96×), and Mappy (4.31×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for Apartment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.