A data profile of the people who buy, follow and care about Apartment in France — modelled from more than twelve digital signal sources. Apartment has an estimated audience of 8,499,825 people in France.
The average Apartment fan in France is 46.7 years old, more female, and lives primarily in Provence-Alpes-Côte d'Azur.
The audience is concentrated in Provence-Alpes-Côte d'Azur, Île-de-France, Auvergne-Rhône-Alpes.
Top brand affinities include Renovation, Housing estate, Living room, with strongest over-indexing on Renovation (4.84× the country average).
Demographically, the Apartment audience skews more female with an average age of 46.7, and over-indexes on personality traits such as Design Affinity, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Apartment fan in France is more female, around 46.7 years old, with strong Design Affinity tendencies and a notable affinity for Renovation.
The key figures that characterise the Apartment profile in France.
56.7% are female, 43.3% are male, average age 46.7.
| Metric | Value |
|---|---|
| Female | 56.7% |
| Male | 43.3% |
| Average age | 46.7 |
| Estimated audience size | 8,499,825 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 14% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 39% |
of the worldwide Apartment audience comes from France.
| Country | Share |
|---|---|
| United States | 18.4% |
| Brazil | 4.5% |
| United Kingdom | 4.5% |
Where the Apartment audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Provence-Alpes-Côte d'Azur | ~3M | 5.11× | |
| 02 | Auvergne-Rhône-Alpes | ~1M | 0.96× | |
| 03 | Occitanie | ~600K | 0.88× | |
| 04 | Île-de-France | ~1M | 0.74× | |
| 05 | Hauts-de-France | ~500K | 0.67× | |
| 06 | Bourgogne-Franche-Comté | ~200K | 0.66× | |
| 07 | Nouvelle-Aquitaine | ~500K | 0.65× | |
| 08 | Grand Est | ~400K | 0.65× | |
| 09 | Corsica | ~30K | 0.64× | |
| 10 | Pays de la Loire | ~300K | 0.56× | |
| 11 | Brittany | ~200K | 0.56× | |
| 12 | Normandy | ~200K | 0.55× | |
| 13 | Centre-Val de Loire | ~200K | 0.54× |
The strongest cross-interests of the Apartment audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Housing estate | Home & Garden | 10.65× | ||
| 02 | Sofa bed | Home & Garden | 8.67× | ||
| 03 | Living room | Home & Garden | 7.77× | ||
| 04 | Real estate development | Business & Career | 6.11× | ||
| 05 | Table (furniture) | Home & Garden | 6.06× | ||
| 06 | Moving company | Home & Garden | 5.48× | ||
| 07 | Home décor products | Home & Garden | 5.25× | ||
| 08 | Kitchenware | Home & Garden | 5.02× | ||
| 09 | Bathroom | Home & Garden | 4.96× | ||
| 10 | Renovation | Home & Garden | 4.84× | ||
| 11 | Mappy | Internet & Social Media | 4.31× | ||
| 12 | Chair | Home & Garden | 4.12× | ||
| 13 | Kitchen | Home & Garden | 3.56× | ||
| 14 | Real estate | Business & Career | 2.66× | ||
| 15 | House | Home & Garden | 2.36× | ||
| 16 | Garden | Home & Garden | 2.29× | ||
| 17 | Boursorama | Business & Career | 2.01× | ||
| 18 | France | Travel & Leisure | 1.90× | ||
| 19 | Food and drink | Food & Beverages | 1.80× | ||
| 20 | Sports | Sports | 1.67× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 3.45× | |
| Quality Awareness | PREMIUM | 3.13× | |
| DIY Mentality | THRILL | 2.82× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.20× | |
| Convenience Orientation | PREMIUM | 1.20× | |
| Patriotism | CONSERVATISM | 1.23× |
Apartment has an estimated audience of 8,499,825 people in France, concentrated in Provence-Alpes-Côte d'Azur and Île-de-France.
56.7% of Apartment fans are female, 43.3% are male, with an average age of 46.7 years.
Apartment fans show strongest brand affinity for Renovation (4.84×), Housing estate (10.65×), and Living room (7.77×) over the country average.
Apartment fans in France are most concentrated in Provence-Alpes-Côte d'Azur (reach ~3M), Île-de-France (reach ~1M), and Auvergne-Rhône-Alpes (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Apartment itself, the audience over-indexes on Housing estate (10.65×), Living room (7.77×), Bathroom (4.96×), and Mappy (4.31×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Apartment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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