A data profile of the people who buy, follow and care about Housing estate in France — modelled from more than twelve digital signal sources. Housing estate has an estimated audience of 2,302,691 people in France.
Housing estate has an estimated audience of 2,302,691 people in France. 56.4% are female, 43.6% are male, average age 44.8. Top brand affinities: Love & Sex, Residential area, Property finder, Condominium, Apartment.
Top brand affinities include Love & Sex, Residential area, Property finder, with strongest over-indexing on Love & Sex (81.45× the country average).
Demographically, the Housing estate audience skews more female with an average age of 44.8, and over-indexes on personality traits such as Quality Awareness, Travelling.
The typical Housing estate fan in France is more female, around 44.8 years old, with strong Quality Awareness tendencies and a notable affinity for Love & Sex.
The key figures that characterise the Housing estate profile in France.
56.4% are female, 43.6% are male, average age 44.8.
| Metric | Value |
|---|---|
| Female | 56.4% |
| Male | 43.6% |
| Average age | 44.8 |
| Estimated audience size | 2,302,691 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 15% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 33% |
of the worldwide Housing estate audience comes from France.
| Country | Share |
|---|---|
| United States | 12.7% |
| Japan | 5.0% |
| India | 4.7% |
The strongest cross-interests of the Housing estate audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Condominium | Home & Garden | 110.77× | ||
| 02 | Love & Sex | Kids & Family | 81.45× | ||
| 03 | Residential area | Home & Garden | 73.85× | ||
| 04 | Property finder | Home & Garden | 50.35× | ||
| 05 | Penthouse apartment | Home & Garden | 32.23× | ||
| 06 | Christmas Gift | Kids & Family | 29.38× | ||
| 07 | Christmas tree | Kids & Family | 14.28× | ||
| 08 | Sustainable products | Politics & Society | 14.09× | ||
| 09 | Vitra | Home & Garden | 13.24× | ||
| 10 | Apartment | Business & Career | 10.65× | ||
| 11 | Modern architecture | Arts & Culture | 10.26× | ||
| 12 | Scandinavian design | Home & Garden | 7.69× | ||
| 13 | Pension | Business & Career | 6.59× | ||
| 14 | Luxury real estate | Business & Career | 5.90× | ||
| 15 | Real estate broker | Home & Garden | 5.45× | ||
| 16 | Sex and the City | Movies & TV | 5.16× | ||
| 17 | Volunteering | Politics & Society | 4.82× | ||
| 18 | Vueling | Travel & Leisure | 4.40× | ||
| 19 | Midi Libre | News | 3.50× | ||
| 20 | Personal finance | Business & Career | 2.77× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 2.97× | |
| Travelling | THRILL | 2.66× | |
| Design Affinity | PREMIUM | 2.62× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.87× | |
| Tradition | CONSERVATISM | 0.93× | |
| Healthy Lifestyle | BALANCE | 0.98× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Housing estate. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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