A data profile of the people who buy, follow and care about Housing estate in India — modelled from more than twelve digital signal sources. Housing estate has an estimated audience of 4,010,223 people in India.
Housing estate has an estimated audience of 4,010,223 people in India. 25.4% are female, 74.6% are male, average age 39.8. Top brand affinities: Mission: Impossible, First-time buyer, Renovation, Ryan Gosling, Lodging.
Top brand affinities include Mission: Impossible, First-time buyer, Renovation, with strongest over-indexing on Mission: Impossible (11.67× the country average).
Demographically, the Housing estate audience skews more male with an average age of 39.8, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation.
The typical Housing estate fan in India is more male, around 39.8 years old, with strong Quality Awareness tendencies and a notable affinity for Mission: Impossible.
The key figures that characterise the Housing estate profile in India.
25.4% are female, 74.6% are male, average age 39.8.
| Metric | Value |
|---|---|
| Female | 25.4% |
| Male | 74.6% |
| Average age | 39.8 |
| Estimated audience size | 4,010,223 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 26% | |
| 30-39 | 25% | |
| 40-49 | 20% | |
| 50+ | 18% |
of the worldwide Housing estate audience comes from India.
| Country | Share |
|---|---|
| United States | 12.7% |
| Japan | 5.0% |
| India | 4.7% |
The strongest cross-interests of the Housing estate audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mission: Impossible | Movies & TV | 11.67× | ||
| 02 | Ryan Gosling | Movies & TV | 9.17× | ||
| 03 | Motorboat | Cars & Mobility | 8.10× | ||
| 04 | Terraced house | Home & Garden | 7.82× | ||
| 05 | First-time buyer | Shopping | 7.33× | ||
| 06 | Renovation | Home & Garden | 5.89× | ||
| 07 | Real estate investing | Business & Career | 5.22× | ||
| 08 | Bungalow | Home & Garden | 5.10× | ||
| 09 | Squash (sport) | Sports | 5.04× | ||
| 10 | Lodging | Travel & Leisure | 4.40× | ||
| 11 | Asset management | Business & Career | 4.17× | ||
| 12 | Real property | Home & Garden | 3.81× | ||
| 13 | Cabinetry | Home & Garden | 3.16× | ||
| 14 | Microwave oven | Home & Garden | 2.99× | ||
| 15 | Apartment | Business & Career | 2.89× | ||
| 16 | OLX | Shopping | 2.85× | ||
| 17 | Passive income | Business & Career | 2.43× | ||
| 18 | Luxury real estate | Business & Career | 2.38× | ||
| 19 | Instant messaging | Internet & Social Media | 1.72× | ||
| 20 | Family | Kids & Family | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 4.72× | |
| Convenience Orientation | PREMIUM | 4.07× | |
| DIY Mentality | THRILL | 3.10× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.57× | |
| Creativity | OPEN | 0.59× | |
| Social Media Usage | JOY | 0.65× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Housing estate. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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