A data profile of the people who buy, follow and care about Housing estate in United Kingdom — modelled from more than twelve digital signal sources. Housing estate has an estimated audience of 3,176,970 people in United Kingdom.
The average Housing estate fan in United Kingdom is 45.2 years old, more female, and lives primarily in England.
The audience is concentrated in England, East Midlands, South East.
Top brand affinities include Caixa Econômica Federal, Starter home, Home Appliances, with strongest over-indexing on Caixa Econômica Federal (12.5× the country average).
Demographically, the Housing estate audience skews more female with an average age of 45.2, and over-indexes on personality traits such as Indulgence, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Housing estate fan in United Kingdom is more female, around 45.2 years old, with strong Indulgence tendencies and a notable affinity for Caixa Econômica Federal.
The key figures that characterise the Housing estate profile in United Kingdom.
58.4% are female, 41.6% are male, average age 45.2.
| Metric | Value |
|---|---|
| Female | 58.4% |
| Male | 41.6% |
| Average age | 45.2 |
| Estimated audience size | 3,176,970 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 36% |
of the worldwide Housing estate audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 12.7% |
| Japan | 5.0% |
| India | 4.7% |
Where the Housing estate audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | East Midlands | ~400K | 1.57× | |
| 02 | Northern Ireland | ~100K | 1.23× | |
| 03 | West Midlands | ~200K | 1.13× | |
| 04 | Wales | ~200K | 1.03× | |
| 05 | North East | ~100K | 0.99× | |
| 06 | South West | ~300K | 0.98× | |
| 07 | Yorkshire and the Humber | ~200K | 0.95× | |
| 08 | Scotland | ~300K | 0.92× | |
| 09 | North West | ~300K | 0.87× | |
| 10 | East of England | ~200K | 0.84× | |
| 11 | South East | ~300K | 0.78× | |
| 12 | England | ~2M | 0.62× |
The strongest cross-interests of the Housing estate audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Rent-to-own | Home & Garden | 13.87× | ||
| 02 | Caixa Econômica Federal | Business & Career | 12.50× | ||
| 03 | LED lamp | Home & Garden | 4.81× | ||
| 04 | Terraced house | Home & Garden | 4.58× | ||
| 05 | First-time home buyer grant | Home & Garden | 4.45× | ||
| 06 | Starter home | Home & Garden | 4.36× | ||
| 07 | Single-family detached home | Home & Garden | 4.13× | ||
| 08 | Microwave oven | Home & Garden | 3.49× | ||
| 09 | Home Appliances | Home & Garden | 2.63× | ||
| 10 | Zoopla | Business & Career | 2.40× | ||
| 11 | Wikipedia | Internet & Social Media | 2.38× | ||
| 12 | Breaking news | Movies & TV | 2.20× | ||
| 13 | Energy | Home & Garden | 2.09× | ||
| 14 | First-time buyer | Shopping | 2.06× | ||
| 15 | Life insurance | Business & Career | 2.02× | ||
| 16 | EBay | Shopping | 2.00× | ||
| 17 | Mortgage loans | Business & Career | 1.76× | ||
| 18 | Do it yourself (DIY) | Home & Garden | 1.64× | ||
| 19 | B&Q | Shopping | 1.61× | ||
| 20 | Airbnb | Travel & Leisure | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.81× | |
| Quality Awareness | PREMIUM | 1.57× | |
| DIY Mentality | THRILL | 1.53× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.77× | |
| Extroversion | THRILL | 0.86× | |
| Sports Activity | POWER | 0.93× |
Housing estate has an estimated audience of 3,176,970 people in United Kingdom, concentrated in England and East Midlands.
58.4% of Housing estate fans are female, 41.6% are male, with an average age of 45.2 years.
Housing estate fans show strongest brand affinity for Caixa Econômica Federal (12.5×), Starter home (4.36×), and Home Appliances (2.63×) over the country average.
Housing estate fans in United Kingdom are most concentrated in England (reach ~2M), East Midlands (reach ~400K), and South East (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Housing estate itself, the audience over-indexes on Starter home (4.36×), Home Appliances (2.63×), Zoopla (2.4×), and First-time home buyer grant (4.45×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Housing estate. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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