Rascasse Audience Intelligence

Housing estate Audience in United States

A data profile of the people who buy, follow and care about Housing estate in United States — modelled from more than twelve digital signal sources. Housing estate has an estimated audience of 10,907,263 people in United States.

#2129among Topic in United States#232in Home & Garden

The average Housing estate fan in United States is 41.8 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, New York.

Top brand affinities include Property finder, Residential area, Serviced apartment, with strongest over-indexing on Property finder (15.18× the country average).

Demographically, the Housing estate audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Career Orientation, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Housing estate fan in United States is more female, around 41.8 years old, with strong Career Orientation tendencies and a notable affinity for Property finder.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Housing estate profile in United States.

Audience size
10.9M
in United States
Gender
57.2%♀
42.8% male
Age
41.8
average years
Country rank
#3285
Topic in United States
Fig. 01

Search interest · 12-month trend

+46%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Housing estate fans

57.2% are female, 42.8% are male, average age 41.8.

Fig. 02

Gender split

57.2%
Female
42.8%
Male
Demographic split for Housing estate audience in United States
MetricValue
Female57.2%
Male42.8%
Average age41.8
Estimated audience size10,907,263
Fig. 03

Age distribution

Ø 41.8
average years
Age distribution of the Housing estate audience in United States
Age bracketShare%
16-1917%
20-2916%
30-3917%
40-4920%
50+29%
Fig. 04

Worldwide distribution

12.7%

of the worldwide Housing estate audience comes from United States.

Worldwide audience distribution share by country for Housing estate
CountryShare
United States12.7%
Japan5.0%
India4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Housing estate audience in United States is strongest.

Fig. 05

Top regions by affinity

Housing estate fans by region: top regions in United States
#RegionReachAffinity×
01Texas~5M5.22×
02Vermont~20K1.30×
03Alaska~30K1.27×
04South Dakota~30K1.22×
05North Dakota~30K1.22×
06Delaware~30K1.13×
07Rhode Island~40K1.12×
08West Virginia~60K1.10×
09New Hampshire~50K1.08×
10Maine~40K1.08×
11Hawaii~50K1.05×
12Washington, District of Columbia~30K1.05×
13Kansas~90K1.04×
14New Mexico~60K1.04×
15Mississippi~90K1.03×
16Nebraska~60K1.03×
17Idaho~60K1.02×
18Arkansas~90K1.00×
19Montana~30K1.00×
20Iowa~90K0.96×
21Kentucky~100K0.94×
22Oklahoma~100K0.94×
23Utah~90K0.94×
24South Carolina~200K0.93×
25Louisiana~100K0.93×
26Connecticut~100K0.92×
27Nevada~100K0.92×
28Alabama~100K0.91×
29Oregon~100K0.91×
30Wisconsin~100K0.89×
31Maryland~200K0.88×
32Missouri~200K0.88×
33Minnesota~100K0.88×
34Tennessee~200K0.87×
35Indiana~200K0.87×
36Colorado~100K0.87×
37Arizona~200K0.86×
38Massachusetts~200K0.86×
39New York~500K0.85×
40Washington~200K0.84×
41Ohio~300K0.83×
42Michigan~200K0.83×
43New Jersey~200K0.83×
44North Carolina~300K0.82×
45Virginia~200K0.82×
46Georgia~300K0.81×
47Pennsylvania~300K0.79×
48Illinois~300K0.78×
49Florida~500K0.70×
50California~800K0.65×
Fig. 06

Affinity by region

Affinity by region — Housing estate, United States
0.65×1.00×5.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Housing estate audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Housing estate audience
#·InterestCategoryAffinity×
01Serviced apartmentTravel & Leisure58.46×
02Caixa Econômica FederalBusiness & Career55.86×
03CondominiumHome & Garden25.64×
04Cath KidstonFashion & Accessoires20.00×
05B&QShopping20.00×
06Penthouse apartmentHome & Garden16.13×
07Property finderHome & Garden15.18×
08Residential areaHome & Garden14.52×
09Mortgage brokerBusiness & Career14.00×
10Family carCars & Mobility6.62×
11Web serverTechnology & Electronics4.80×
12Modern architectureArts & Culture4.71×
13Mineral waterFood & Beverages4.15×
14ApartmentBusiness & Career3.26×
15Career developmentBusiness & Career3.17×
16Microwave ovenHome & Garden3.11×
17Used CarsCars & Mobility3.10×
18First-time buyerShopping2.62×
19InnovationBusiness & Career2.55×
20Google DriveTechnology & Electronics1.82×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Housing estate audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Housing estate audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.48×
Family OrientationCONSERVATISM2.13×
Design AffinityPREMIUM1.86×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Housing estate audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.89×
CreativityOPEN0.91×
SpiritualityBALANCE0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Housing estate have in United States?

Housing estate has an estimated audience of 10,907,263 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Housing estate fans?

57.2% of Housing estate fans are female, 42.8% are male, with an average age of 41.8 years.

03

Which brands do Housing estate fans like most?

Housing estate fans show strongest brand affinity for Property finder (15.18×), Residential area (14.52×), and Serviced apartment (58.46×) over the country average.

04

Where do Housing estate fans live in United States?

Housing estate fans in United States are most concentrated in Texas (reach ~5M), California (reach ~800K), and New York (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Housing estate fans also like?

Beyond Housing estate itself, the audience over-indexes on Residential area (14.52×), Serviced apartment (58.46×), Condominium (25.64×), and Cath Kidston (20×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Housing estate audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Housing estate. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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