Housing estate Audience in United States

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Housing estate has an estimated audience of 10,907,263 people in United States. 57.2% are female, 42.8% are male, average age 41.8. Top regions: Texas, California, New York. Top brand affinities: Bank account, GEMS Education, Janitor, Metro Iztapalapa, Natural rubber.

The average Housing estate fan in United States is 41.8 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, New York. Top brand affinities include Bank account, GEMS Education, Janitor, with strongest over-indexing on Bank account (5.06× the country average). Demographically, the Housing estate audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Family Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Housing estate fans

Demographic split for Housing estate audience in United States
MetricValue
Female57.2%
Male42.8%
Average age41.8
Estimated audience size10,907,263

Audience persona

The typical Housing estate fan in United States is more female, around 41.8 years old, with strong Family Orientation tendencies and a notable affinity for Bank account.

Top regions in United States

Top regions ranked by reach for Housing estate in United States
RegionReachAffinity
Texas2,664,7472.84×
California433,2950.36×
New York355,5950.58×
Florida210,0950.28×
Virginia134,6850.51×
Kentucky119,2230.87×
Illinois112,0660.31×
Pennsylvania109,0910.3×
Georgia108,9890.32×
Massachusetts105,4050.49×
Washington102,8930.47×
Maryland99,2650.53×
North Carolina93,3980.28×
Mississippi92,9581.03×
Tennessee91,6180.42×
Louisiana89,5390.64×
Kansas88,6041.03×
Michigan87,1520.31×
Arkansas82,5820.92×
Oklahoma80,7620.67×
Alabama76,9350.5×
Indiana76,8100.39×
West Virginia76,7411.51×
Ohio76,6040.23×
Alaska76,5823.28×
Missouri74,3880.42×
New Jersey74,2690.27×
South Carolina72,7700.44×
Idaho70,8661.3×
Colorado69,9580.41×
Hawaii67,6971.44×
Iowa67,2920.75×
South Dakota65,8942.61×
Oregon65,6620.53×
Wisconsin65,0160.4×
North Dakota64,1592.86×
New Hampshire63,2321.47×
Minnesota62,9300.4×
Arizona62,6130.28×
Wyoming62,0793.84×
Nebraska61,9181.13×
Connecticut61,8240.57×
New Mexico61,5941.13×
Nevada61,3950.58×
Rhode Island61,0581.76×
Maine61,0211.56×
Utah60,2490.62×
Vermont60,0543.14×
Delaware54,6791.82×
Washington, District of Columbia39,4801.2×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Housing estate audience
BrandAffinityCategory
Bank account5.06×Business & Career
GEMS Education61.07×Business & Career
Janitor11.92×Home & Garden
Metro Iztapalapa49.03×Travel & Leisure
Natural rubber2.21×Cars & Mobility
Combat sport1.68×Sports
Collectable1.66×Kids & Family
Indigenous Australian art14.49×Arts & Culture
Israel1.99×Travel & Leisure
Nationality1.58×Politics & Society
Staycation2.39×Home & Garden
Inspire Education67.5×Business & Career
N1 road (South Africa)2.66×Travel & Leisure
Kendra Scott1.81×Fashion & Accessoires
Acoustic music2.78×Music & Radio
Jeep Wagoneer3.45×Cars & Mobility
Electrolyte2.76×Health
Julius Caesar (play)3.57×
Cam Ward2.1×Sports
Jesse Plemons1.87×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Housing estate audience
TraitClusterScore
Family OrientationCONSERVATISM2.66
Design AffinityPREMIUM2.56
Career OrientationPOWER2.11
LGBTQ+ IdentityOPEN2.04
Luxury OrientationPREMIUM1.83
DIY MentalityTHRILL1.8

Worldwide distribution

Worldwide audience distribution share by country for Housing estate
CountryShare
United States12.7%
Japan5.0%
India4.7%

See Housing estate audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Housing estate have in United States?

Housing estate has an estimated audience of 10,907,263 people in United States, concentrated in Texas and California.

What is the gender split and age of Housing estate fans?

57.2% of Housing estate fans are female, 42.8% are male, with an average age of 41.8 years.

Which brands do Housing estate fans like most?

Housing estate fans show strongest brand affinity for Bank account (5.06×), GEMS Education (61.07×), and Janitor (11.92×) over the country average.

Where do Housing estate fans live in United States?

Housing estate fans in United States are most concentrated in Texas (reach 2,664,747), California (reach 433,295), and New York (reach 355,595). These three regions account for the largest share of the active audience.

What other brands do Housing estate fans also like?

Beyond Housing estate itself, the audience over-indexes on GEMS Education (61.07×), Janitor (11.92×), Metro Iztapalapa (49.03×), and Natural rubber (2.21×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Housing estate. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.