Rascasse Audience Intelligence

Serviced apartment Audience in United States

A data profile of the people who buy, follow and care about Serviced apartment in United States — modelled from more than twelve digital signal sources. Serviced apartment has an estimated audience of 808,240 people in United States.

#297among Touchpoint in United States#2069in Travel & Leisure

The average Serviced apartment fan in United States is 42.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Buy to let, Even (company), Apartamento, with strongest over-indexing on Buy to let (434.63× the country average).

Demographically, the Serviced apartment audience skews more male with an average age of 42.4, and over-indexes on personality traits such as Career Orientation, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Serviced apartment fan in United States is more male, around 42.4 years old, with strong Career Orientation tendencies and a notable affinity for Buy to let.

Category: Travel & Leisure · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Serviced apartment profile in United States.

Audience size
808K
in United States
Gender
41.2%♀
58.8% male
Age
42.4
average years
Country rank
#27294
Touchpoint in United States
Fig. 01

Search interest · 12-month trend

+148%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Serviced apartment fans

41.2% are female, 58.8% are male, average age 42.4.

Fig. 02

Gender split

41.2%
Female
58.8%
Male
Demographic split for Serviced apartment audience in United States
MetricValue
Female41.2%
Male58.8%
Average age42.4
Estimated audience size808,240
Fig. 03

Age distribution

Ø 42.4
average years
Age distribution of the Serviced apartment audience in United States
Age bracketShare%
16-1917%
20-2914%
30-3917%
40-4921%
50+31%
Fig. 04

Worldwide distribution

13.8%

of the worldwide Serviced apartment audience comes from United States.

Worldwide audience distribution share by country for Serviced apartment
CountryShare
United States13.8%
Pakistan7.2%
Malaysia6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Serviced apartment audience in United States is strongest.

Fig. 05

Top regions by affinity

Serviced apartment fans by region: top regions in United States
#RegionReachAffinity×
01Maryland~50K3.78×
02Wyoming~4K3.16×
03Kansas~20K2.40×
04Virginia~40K1.79×
05Washington, District of Columbia~4K1.78×
06New York~70K1.56×
07New Hampshire~5K1.56×
08California~100K1.49×
09New Jersey~30K1.45×
10Washington~20K1.40×
11Colorado~10K1.15×
12Connecticut~9K1.12×
13Ohio~30K1.10×
14Hawaii~4K1.05×
15Massachusetts~20K1.01×
16Alaska~2K0.99×
17Texas~70K0.97×
18Oregon~9K0.96×
19North Dakota~2K0.93×
20North Carolina~20K0.92×
21South Dakota~2K0.92×
22Florida~50K0.91×
23West Virginia~3K0.90×
24Montana~2K0.89×
25Nevada~7K0.88×
26Rhode Island~2K0.88×
27Delaware~2K0.88×
28Pennsylvania~20K0.87×
29Arizona~10K0.87×
30Mississippi~6K0.87×
31Michigan~20K0.86×
32New Mexico~3K0.86×
33Maine~2K0.86×
34Illinois~20K0.85×
35Alabama~9K0.84×
36Georgia~20K0.83×
37Idaho~3K0.83×
38South Carolina~10K0.82×
39Nebraska~3K0.82×
40Kentucky~8K0.80×
41Arkansas~5K0.80×
42Oklahoma~7K0.77×
43Iowa~5K0.77×
44Tennessee~10K0.76×
45Louisiana~8K0.75×
46Utah~5K0.74×
47Indiana~10K0.73×
48Missouri~9K0.70×
49Minnesota~8K0.70×
50Wisconsin~8K0.66×
Fig. 06

Affinity by region

Affinity by region — Serviced apartment, United States
0.66×1.00×3.78×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Serviced apartment audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Serviced apartment audience
#·InterestCategoryAffinity×
01Even (company)Business & Career1078.43×
02ApartamentoHome & Garden538.46×
03Buy to letHome & Garden434.63×
04Credit card balance transferBusiness & Career323.08×
05The ApartmentMovies & TV241.64×
06CondominioHome & Garden173.96×
07FundingBusiness & Career122.38×
08Commercial mortgageBusiness & Career115.38×
09Estate agentBusiness & Career114.51×
10Mortgage insuranceBusiness & Career101.58×
11African popular musicMusic & Radio66.50×
12Real estate licenseBusiness & Career60.21×
13Housing estateHome & Garden58.46×
14Mortgage calculatorHome & Garden42.22×
15Creative real estate investingBusiness & Career35.54×
16First-time home buyer grantHome & Garden34.84×
17Entry-level jobBusiness & Career32.97×
18Property lawHome & Garden32.17×
19For sale by ownerHome & Garden27.41×
20Property finderHome & Garden20.13×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Serviced apartment audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Serviced apartment audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.52×
Risk AppetiteTHRILL2.07×
Luxury OrientationPREMIUM1.82×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Serviced apartment audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.75×
SustainabilityBALANCE0.77×
TraditionCONSERVATISM0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Serviced apartment have in United States?

Serviced apartment has an estimated audience of 808,240 people in United States, concentrated in California and New York.

02

What is the gender split and age of Serviced apartment fans?

41.2% of Serviced apartment fans are female, 58.8% are male, with an average age of 42.4 years.

03

Which brands do Serviced apartment fans like most?

Serviced apartment fans show strongest brand affinity for Buy to let (434.63×), Even (company) (1078.43×), and Apartamento (538.46×) over the country average.

04

Where do Serviced apartment fans live in United States?

Serviced apartment fans in United States are most concentrated in California (reach ~100K), New York (reach ~70K), and Texas (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Serviced apartment fans also like?

Beyond Serviced apartment itself, the audience over-indexes on Even (company) (1078.43×), Apartamento (538.46×), Funding (122.38×), and The Apartment (241.64×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in United States

See Serviced apartment audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Serviced apartment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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