Serviced apartment Audience in United States

Serviced apartment logo

Serviced apartment has an estimated audience of 808,240 people in United States. 41.2% are female, 58.8% are male, average age 42.4. Top regions: California, Texas, New York. Top brand affinities: Buy to let, Even (company), Apartamento, Funding, The Apartment.

The average Serviced apartment fan in United States is 42.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Buy to let, Even (company), Apartamento, with strongest over-indexing on Buy to let (434.63× the country average). Demographically, the Serviced apartment audience skews more male with an average age of 42.4, and over-indexes on personality traits such as Design Affinity, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Touchpoint · Subtype: Hotel

Demographics of Serviced apartment fans

Demographic split for Serviced apartment audience in United States
MetricValue
Female41.2%
Male58.8%
Average age42.4
Estimated audience size808,240

Audience persona

The typical Serviced apartment fan in United States is more male, around 42.4 years old, with strong Design Affinity tendencies and a notable affinity for Buy to let.

Top regions in United States

Top regions ranked by reach for Serviced apartment in United States
RegionReachAffinity
California173,3631.95×
Texas87,8671.26×
New York78,9381.75×
Maryland77,2475.56×
Florida50,7870.93×
Washington34,2732.11×
Pennsylvania28,7521.06×
New Jersey27,8431.35×
Illinois27,2911.01×
Virginia26,6151.35×
Georgia23,8880.96×
Michigan22,7921.08×
Massachusetts20,7901.31×
North Carolina19,0960.79×
Colorado15,6951.23×
Arizona15,0170.91×
Ohio13,4460.54×
Oregon11,5181.24×
Indiana10,4650.71×
Minnesota8,5740.74×
Nevada7,3620.94×
Connecticut7,1860.89×
Tennessee7,0320.43×
Alabama6,9550.62×
Washington, District of Columbia6,8472.82×
South Carolina6,7130.55×
Missouri5,5740.43×
Wisconsin5,3980.44×
Hawaii5,2461.51×
Louisiana4,7270.45×
Utah4,5570.63×
Kentucky4,1060.41×
Kansas3,6620.57×
Oklahoma3,5760.4×
West Virginia2,8320.75×
Wyoming2,4052.01×
Mississippi2,4010.36×
Nebraska2,3990.59×
New Mexico2,3860.59×
Idaho2,3530.58×
Arkansas2,2850.34×
Iowa1,8620.28×
Alaska1,8501.07×
New Hampshire1,6330.51×
Montana1,6010.71×
Vermont1,5511.09×
South Dakota1,4590.78×
North Dakota1,4200.86×
Rhode Island1,3520.53×
Maine1,3510.47×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Serviced apartment audience
BrandAffinityCategory
Buy to let434.63×Home & Garden
Even (company)1078.43×Business & Career
Apartamento538.46×Home & Garden
Funding122.38×Business & Career
The Apartment241.64×Movies & TV
Condominio173.96×Home & Garden
Craigslist30.77×Shopping
Credit card balance transfer323.08×Business & Career
Mortgage calculator42.22×Home & Garden
Mortgage insurance101.58×Business & Career
Housing estate58.46×Home & Garden
Commercial mortgage115.38×Business & Career
Estate agent114.51×Business & Career
First-time home buyer grant34.84×Home & Garden
Creative real estate investing35.54×Business & Career
Real estate license60.21×Business & Career
African popular music66.5×Music & Radio
Property law32.17×Home & Garden
Property finder20.13×Home & Garden
For sale by owner27.41×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Serviced apartment audience
TraitClusterScore
Design AffinityPREMIUM2.06
Quality AwarenessPREMIUM1.97
Career OrientationPOWER1.77
IndulgenceJOY1.62
TravellingTHRILL1.53
Family OrientationCONSERVATISM1.47

Worldwide distribution

Worldwide audience distribution share by country for Serviced apartment
CountryShare
United States13.8%
Pakistan7.2%
Malaysia6.3%

See Serviced apartment audiences in other countries

More Hotel audiences in United States

Frequently asked questions

How many fans does Serviced apartment have in United States?

Serviced apartment has an estimated audience of 808,240 people in United States, concentrated in California and Texas.

What is the gender split and age of Serviced apartment fans?

41.2% of Serviced apartment fans are female, 58.8% are male, with an average age of 42.4 years.

Which brands do Serviced apartment fans like most?

Serviced apartment fans show strongest brand affinity for Buy to let (434.63×), Even (company) (1078.43×), and Apartamento (538.46×) over the country average.

Where do Serviced apartment fans live in United States?

Serviced apartment fans in United States are most concentrated in California (reach 173,363), Texas (reach 87,867), and New York (reach 78,938). These three regions account for the largest share of the active audience.

What other brands do Serviced apartment fans also like?

Beyond Serviced apartment itself, the audience over-indexes on Even (company) (1078.43×), Apartamento (538.46×), Funding (122.38×), and The Apartment (241.64×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Serviced apartment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.