Rascasse Audience Intelligence

Credit card balance transfer Audience in United States

A data profile of the people who buy, follow and care about Credit card balance transfer in United States — modelled from more than twelve digital signal sources. Credit card balance transfer has an estimated audience of 418,291 people in United States.

#12113among Topic in United States#2501in Business & Career

The average Credit card balance transfer fan in United States is 39.0 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Serviced apartment, Caixa Econômica Federal, Retail banking, with strongest over-indexing on Serviced apartment (323.08× the country average).

Demographically, the Credit card balance transfer audience skews balanced with an average age of 39.0, and over-indexes on personality traits such as Career Orientation, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Credit card balance transfer fan in United States is balanced, around 39.0 years old, with strong Career Orientation tendencies and a notable affinity for Serviced apartment.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Credit card balance transfer profile in United States.

Audience size
418K
in United States
Gender
51.9%♀
48.1% male
Age
39.0
average years
Country rank
#40594
Topic in United States
Fig. 01

Search interest · 12-month trend

-47%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Credit card balance transfer fans

51.9% are female, 48.1% are male, average age 39.0.

Fig. 02

Gender split

51.9%
Female
48.1%
Male
Demographic split for Credit card balance transfer audience in United States
MetricValue
Female51.9%
Male48.1%
Average age39.0
Estimated audience size418,291
Fig. 03

Age distribution

Ø 39.0
average years
Age distribution of the Credit card balance transfer audience in United States
Age bracketShare%
16-1925%
20-2916%
30-3916%
40-4920%
50+23%
Fig. 04

Worldwide distribution

52.4%

of the worldwide Credit card balance transfer audience comes from United States.

Worldwide audience distribution share by country for Credit card balance transfer
CountryShare
United States52.4%
Italy22.3%
United Kingdom7.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Credit card balance transfer audience in United States is strongest.

Fig. 05

Top regions by affinity

Credit card balance transfer fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~8K1.60×
02Utah~6K1.49×
03Washington, District of Columbia~2K1.36×
04North Carolina~20K1.35×
05Indiana~10K1.30×
06Michigan~10K1.27×
07Missouri~8K1.25×
08New York~30K1.19×
09Pennsylvania~20K1.16×
10California~50K1.15×
11Minnesota~7K1.15×
12Nevada~5K1.13×
13Texas~40K1.12×
14Illinois~20K1.12×
15Washington~9K1.10×
16Massachusetts~9K1.10×
17Georgia~10K1.09×
18Colorado~7K1.09×
19Kansas~4K1.07×
20New Jersey~10K1.06×
21Rhode Island~1K1.06×
22Florida~30K1.05×
23Connecticut~4K1.04×
24Ohio~10K1.02×
25Virginia~10K1.01×
26Hawaii~2K1.01×
27New Hampshire~2K1.00×
28Maryland~7K0.99×
29Louisiana~5K0.99×
30Arkansas~3K0.99×
31Kentucky~5K0.98×
32Tennessee~8K0.96×
33Oklahoma~4K0.96×
34Nebraska~2K0.96×
35West Virginia~2K0.96×
36Mississippi~3K0.94×
37Maine~1K0.94×
38North Dakota<1K0.94×
39Delaware~1K0.92×
40Idaho~2K0.91×
41Montana~1K0.91×
42New Mexico~2K0.90×
43Vermont<1K0.90×
44South Dakota<1K0.89×
45South Carolina~5K0.87×
46Wisconsin~5K0.86×
47Alaska<1K0.85×
48Iowa~3K0.83×
49Arizona~5K0.62×
50Alabama~4K0.60×
Fig. 06

Affinity by region

Affinity by region — Credit card balance transfer, United States
0.60×1.00×1.60×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Credit card balance transfer audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Credit card balance transfer audience
#·InterestCategoryAffinity×
01Serviced apartmentTravel & Leisure323.08×
02Caixa Econômica FederalBusiness & Career205.17×
03Retail bankingBusiness & Career23.67×
04CondominiumHome & Garden23.55×
05Consumer debtBusiness & Career22.97×
06Mobile bankingBusiness & Career22.04×
07Cath KidstonFashion & Accessoires20.00×
08Astro (Malaysian satellite television)Movies & TV20.00×
09Sharon OsbourneMovies & TV17.74×
10Mortgage brokerBusiness & Career17.03×
11Property finderHome & Garden14.00×
12Bargain HuntersShopping13.73×
13Money managementBusiness & Career12.06×
14Job fairBusiness & Career10.73×
15Residential areaHome & Garden9.82×
16New Orleans PelicansSports9.05×
17Online bankingBusiness & Career8.52×
18Bank accountBusiness & Career8.41×
19Phoenix SunsSports6.86×
20Bath and BodyworksShopping5.67×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Credit card balance transfer audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Credit card balance transfer audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER3.50×
DIY MentalityTHRILL2.17×
Quality AwarenessPREMIUM2.14×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Credit card balance transfer audience · Rather not
TraitClusterDeviationScore
IndividualismJOY0.60×
Social Media UsageJOY0.66×
TraditionCONSERVATISM0.69×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Credit card balance transfer have in United States?

Credit card balance transfer has an estimated audience of 418,291 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Credit card balance transfer fans?

51.9% of Credit card balance transfer fans are female, 48.1% are male, with an average age of 39.0 years.

03

Which brands do Credit card balance transfer fans like most?

Credit card balance transfer fans show strongest brand affinity for Serviced apartment (323.08×), Caixa Econômica Federal (205.17×), and Retail banking (23.67×) over the country average.

04

Where do Credit card balance transfer fans live in United States?

Credit card balance transfer fans in United States are most concentrated in California (reach ~50K), Texas (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Credit card balance transfer fans also like?

Beyond Credit card balance transfer itself, the audience over-indexes on Caixa Econômica Federal (205.17×), Retail banking (23.67×), Property finder (14×), and Mobile banking (22.04×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Credit card balance transfer audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Credit card balance transfer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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