Rascasse Audience Intelligence

Bargain Hunters Audience in United States

A data profile of the people who buy, follow and care about Bargain Hunters in United States — modelled from more than twelve digital signal sources. Bargain Hunters has an estimated audience of 5,524,478 people in United States.

#82among TV series in United States#3547among Topic in United States#154in Shopping

The average Bargain Hunters fan in United States is 42.8 years old, more female, and lives primarily in Tennessee.

The audience is concentrated in Tennessee, Georgia, Ohio.

Top brand affinities include Fandango, James Gunn, Texas Roadhouse, with strongest over-indexing on Fandango (27.96× the country average).

Demographically, the Bargain Hunters audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Price Sensitivity, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bargain Hunters fan in United States is more female, around 42.8 years old, with strong Price Sensitivity tendencies and a notable affinity for Fandango.

Category: Shopping · Type: Topic · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bargain Hunters profile in United States.

Audience size
5.5M
in United States
Gender
63.3%♀
36.7% male
Age
42.8
average years
Country rank
#6121
Topic in United States
Fig. 01

Search interest · 12-month trend

-72%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bargain Hunters fans

63.3% are female, 36.7% are male, average age 42.8.

Fig. 02

Gender split

63.3%
Female
36.7%
Male
Demographic split for Bargain Hunters audience in United States
MetricValue
Female63.3%
Male36.7%
Average age42.8
Estimated audience size5,524,478
Fig. 03

Age distribution

Ø 42.8
average years
Age distribution of the Bargain Hunters audience in United States
Age bracketShare%
16-1914%
20-2916%
30-3918%
40-4922%
50+30%
Fig. 04

Worldwide distribution

18.7%

of the worldwide Bargain Hunters audience comes from United States.

Worldwide audience distribution share by country for Bargain Hunters
CountryShare
United States18.7%
Malaysia7.4%
United Kingdom6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bargain Hunters audience in United States is strongest.

Fig. 05

Top regions by affinity

Bargain Hunters fans by region: top regions in United States
#RegionReachAffinity×
01Tennessee~1M10.83×
02Idaho~300K10.20×
03Kentucky~500K7.43×
04Georgia~800K4.94×
05Alabama~300K4.11×
06Mississippi~200K3.77×
07Ohio~500K3.17×
08Arkansas~100K2.73×
09North Carolina~400K2.17×
10New York~400K1.40×
11South Carolina~100K1.30×
12Alaska~10K0.94×
13Vermont~9K0.93×
14Indiana~90K0.92×
15North Dakota~10K0.92×
16South Dakota~10K0.91×
17Montana~10K0.89×
18Oregon~60K0.88×
19Delaware~10K0.88×
20Maine~20K0.87×
21Rhode Island~20K0.87×
22Nebraska~20K0.86×
23West Virginia~20K0.86×
24Hawaii~20K0.86×
25New Hampshire~20K0.86×
26New Mexico~20K0.85×
27Washington, District of Columbia~10K0.85×
28Iowa~40K0.80×
29Kansas~30K0.80×
30Oklahoma~50K0.79×
31Nevada~40K0.79×
32Utah~40K0.78×
33Connecticut~40K0.77×
34Louisiana~50K0.74×
35Minnesota~50K0.68×
36Colorado~60K0.67×
37Maryland~60K0.66×
38Missouri~60K0.66×
39Massachusetts~70K0.64×
40Wisconsin~50K0.63×
41Arizona~70K0.62×
42Michigan~90K0.61×
43Texas~300K0.59×
44New Jersey~80K0.59×
45Virginia~80K0.59×
46Washington~60K0.59×
47California~300K0.57×
48Pennsylvania~100K0.54×
49Illinois~90K0.51×
50Florida~200K0.50×
Fig. 06

Affinity by region

Affinity by region — Bargain Hunters, United States
0.50×1.00×10.83×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bargain Hunters audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bargain Hunters audience
#·InterestCategoryAffinity×
01FandangoTravel & Leisure27.96×
02Daily DealsShopping22.37×
03James GunnMovies & TV21.51×
04Long John Silver'sFood & Beverages11.04×
05Jamba JuiceFood & Beverages10.75×
06The Cheesecake FactoryFood & Beverages7.16×
07Purchase discountShopping6.54×
08LongHorn SteakhouseFood & Beverages6.39×
09CoachFashion & Accessoires5.56×
10Popeyes Louisiana KitchenFood & Beverages5.20×
11Olive GardenFood & Beverages4.74×
12Texas RoadhouseFood & Beverages4.35×
13Dollar TreeShopping4.11×
14Buffalo Wild WingsFood & Beverages4.02×
15T.J.MaxxShopping3.70×
16Chipotle Mexican GrillFood & Beverages3.62×
17Burger KingFood & Beverages3.57×
18MarshallsFashion & Accessoires3.02×
19Google MapsInternet & Social Media2.87×
20Food and drinkFood & Beverages1.70×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bargain Hunters audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bargain Hunters audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM2.07×
IndulgenceJOY2.03×
Design AffinityPREMIUM1.96×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bargain Hunters audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.58×
TraditionCONSERVATISM0.66×
PatriotismCONSERVATISM0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bargain Hunters have in United States?

Bargain Hunters has an estimated audience of 5,524,478 people in United States, concentrated in Tennessee and Georgia.

02

What is the gender split and age of Bargain Hunters fans?

63.3% of Bargain Hunters fans are female, 36.7% are male, with an average age of 42.8 years.

03

Which brands do Bargain Hunters fans like most?

Bargain Hunters fans show strongest brand affinity for Fandango (27.96×), James Gunn (21.51×), and Texas Roadhouse (4.35×) over the country average.

04

Where do Bargain Hunters fans live in United States?

Bargain Hunters fans in United States are most concentrated in Tennessee (reach ~1M), Georgia (reach ~800K), and Ohio (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Bargain Hunters fans also like?

Beyond Bargain Hunters itself, the audience over-indexes on James Gunn (21.51×), Texas Roadhouse (4.35×), Popeyes Louisiana Kitchen (5.2×), and Dollar Tree (4.11×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Bargain Hunters audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Bargain Hunters. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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