Bargain Hunters Audience in United States

Bargain Hunters logo

Bargain Hunters has an estimated audience of 5,524,478 people in United States. 63.3% are female, 36.7% are male, average age 42.8. Top regions: Ohio, Tennessee, New York. Top brand affinities: Pro-Ject, Vocal harmony, Governor of Michigan, Goop, Grinch.

The average Bargain Hunters fan in United States is 42.8 years old, more female, and lives primarily in Ohio. The audience is concentrated in Ohio, Tennessee, New York. Top brand affinities include Pro-Ject, Vocal harmony, Governor of Michigan, with strongest over-indexing on Pro-Ject (20× the country average). Demographically, the Bargain Hunters audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Topic · Subtype: TV series

Demographics of Bargain Hunters fans

Demographic split for Bargain Hunters audience in United States
MetricValue
Female63.3%
Male36.7%
Average age42.8
Estimated audience size5,524,478

Audience persona

The typical Bargain Hunters fan in United States is more female, around 42.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Pro-Ject.

Top regions in United States

Top regions ranked by reach for Bargain Hunters in United States
RegionReachAffinity
Ohio804,4674.73×
Tennessee626,9675.66×
New York544,0031.76×
North Carolina524,3003.15×
California407,4860.67×
Texas357,6730.75×
Idaho341,77512.34×
Florida206,4310.55×
Georgia144,9430.85×
Illinois80,1020.44×
Kentucky79,6751.15×
Virginia71,3400.53×
Michigan69,8910.48×
Pennsylvania68,0440.37×
Oregon60,7590.96×
South Carolina52,6840.63×
New Jersey50,2950.36×
Alabama44,5600.58×
Indiana40,2750.4×
Washington36,2560.33×
Arizona35,5670.32×
Arkansas34,9530.77×
Wisconsin28,2420.34×
Massachusetts28,1760.26×
Maryland27,1990.29×
Minnesota26,5270.34×
Missouri25,2390.28×
Kansas22,1060.51×
Colorado20,5710.24×
Utah20,1320.41×
Mississippi19,6720.43×
Iowa17,9880.4×
Nevada17,7790.33×
Louisiana17,4910.25×
Nebraska17,2410.62×
West Virginia14,5310.56×
Connecticut13,7720.25×
Oklahoma12,5940.21×
Alaska10,2360.87×
Hawaii9,8020.41×
Montana8,9230.58×
New Mexico8,9190.32×
South Dakota8,8070.69×
North Dakota8,5750.76×
New Hampshire8,4510.39×
Wyoming8,2971.01×
Rhode Island8,1610.46×
Maine8,1560.41×
Vermont8,0270.83×
Delaware7,3080.48×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bargain Hunters audience
BrandAffinityCategory
Pro-Ject20×Music & Radio
Vocal harmony10.88×Music & Radio
Governor of Michigan17.75×Politics & Society
Goop11.2×Internet & Social Media
Grinch8.1×Movies & TV
Historic site7.88×Arts & Culture
Mathcore14.53×Music & Radio
Fairy godmother13.22×Literature
Cherish (group)18.52×Music & Radio
Emperor Entertainment Group20×Business & Career
Hipster15.45×Politics & Society
TV Fanatic16.54×Movies & TV
Wok9.86×Food & Beverages
Google Home9.74×Technology & Electronics
No Escape (1994 film)14.99×Movies & TV
Hibachi10.4×Food & Beverages
Harlow14.66×Travel & Leisure
headspace11.41×Health
Stop Bullying20×Politics & Society
Grace Slick10.22×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bargain Hunters audience
TraitClusterScore
Luxury OrientationPREMIUM2.91
Risk AppetiteTHRILL2.07
IndulgenceJOY1.82
Price SensitivityPREMIUM1.51
Pet OwnershipJOY1.46
SustainabilityBALANCE1.4

Worldwide distribution

Worldwide audience distribution share by country for Bargain Hunters
CountryShare
United States18.7%
Malaysia7.4%
United Kingdom6.8%

See Bargain Hunters audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does Bargain Hunters have in United States?

Bargain Hunters has an estimated audience of 5,524,478 people in United States, concentrated in Ohio and Tennessee.

What is the gender split and age of Bargain Hunters fans?

63.3% of Bargain Hunters fans are female, 36.7% are male, with an average age of 42.8 years.

Which brands do Bargain Hunters fans like most?

Bargain Hunters fans show strongest brand affinity for Pro-Ject (20×), Vocal harmony (10.88×), and Governor of Michigan (17.75×) over the country average.

Where do Bargain Hunters fans live in United States?

Bargain Hunters fans in United States are most concentrated in Ohio (reach 804,467), Tennessee (reach 626,967), and New York (reach 544,003). These three regions account for the largest share of the active audience.

What other brands do Bargain Hunters fans also like?

Beyond Bargain Hunters itself, the audience over-indexes on Vocal harmony (10.88×), Governor of Michigan (17.75×), Goop (11.2×), and Grinch (8.1×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bargain Hunters. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.