Bargain Hunters Audience in Germany
Bargain Hunters has an estimated audience of 1,140,898 people in Germany. 58.9% are female, 41.1% are male, average age 40.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Mothercare, Pillow, Gil Ofarim, Artistic inspiration, Progressive rock.
The average Bargain Hunters fan in Germany is 40.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Mothercare, Pillow, Gil Ofarim, with strongest over-indexing on Mothercare (4× the country average). Demographically, the Bargain Hunters audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Sustainability, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: Topic · Subtype: TV series
Demographics of Bargain Hunters fans
| Metric | Value |
|---|---|
| Female | 58.9% |
| Male | 41.1% |
| Average age | 40.0 |
| Estimated audience size | 1,140,898 |
Audience persona
The typical Bargain Hunters fan in Germany is more female, around 40.0 years old, with strong Sustainability tendencies and a notable affinity for Mothercare.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 165,735 | 0.66× |
| Bayern | 88,387 | 0.48× |
| Baden-Württemberg | 75,475 | 0.48× |
| Niedersachsen | 72,439 | 0.65× |
| Hessen | 56,271 | 0.65× |
| Rheinland-Pfalz | 45,999 | 0.8× |
| Schleswig-Holstein | 38,165 | 0.93× |
| Berlin | 35,249 | 0.69× |
| Sachsen-Anhalt | 34,557 | 1.17× |
| Sachsen | 33,771 | 0.6× |
| Thüringen | 32,488 | 1.12× |
| Mecklenburg-Vorpommern | 30,393 | 1.4× |
| Brandenburg | 29,244 | 0.83× |
| Saarland | 27,587 | 1.97× |
| Bremen | 27,072 | 2.77× |
| Hamburg | 20,253 | 0.79× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mothercare | 4× | Kids & Family |
| Pillow | 2.47× | Home & Garden |
| Gil Ofarim | 2.06× | Music & Radio |
| Artistic inspiration | 1.93× | Arts & Culture |
| Progressive rock | 2.17× | Music & Radio |
| Home Office | 1.62× | Business & Career |
| Motion Picture Association of America | 10.71× | Movies & TV |
| Stradivarius | 1.9× | Shopping |
| JB | 8.31× | Music & Radio |
| Natural rubber | 2.48× | Cars & Mobility |
| Collectable | 1.51× | Kids & Family |
| Cynthia Erivo | 3.81× | Movies & TV |
| MS Mode | 5.8× | Fashion & Accessoires |
| Commercial mortgage | 1.67× | Business & Career |
| Bugatti Chiron | 4.56× | Cars & Mobility |
| Škoda Kodiaq | 1.69× | Cars & Mobility |
| Cachorro | 2.76× | Pets & Animals |
| Bully (2011 film) | 4.7× | Movies & TV |
| Jacob Tremblay | 3.67× | Movies & TV |
| Handmade Gifts | 1.55× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.16 |
| Travelling | THRILL | 2.05 |
| Design Affinity | PREMIUM | 1.82 |
| Creativity | OPEN | 1.8 |
| Individualism | JOY | 1.61 |
| Risk Appetite | THRILL | 1.6 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.7% |
| Malaysia | 7.4% |
| United Kingdom | 6.8% |
See Bargain Hunters audiences in other countries
More TV series audiences in Germany
- Euphoria (17,064,080)
- Natural World (14,669,113)
- Game of Thrones (10,121,751)
- Superman (10,006,308)
- Friends (9,772,934)
Frequently asked questions
How many fans does Bargain Hunters have in Germany?
Bargain Hunters has an estimated audience of 1,140,898 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Bargain Hunters fans?
58.9% of Bargain Hunters fans are female, 41.1% are male, with an average age of 40.0 years.
Which brands do Bargain Hunters fans like most?
Bargain Hunters fans show strongest brand affinity for Mothercare (4×), Pillow (2.47×), and Gil Ofarim (2.06×) over the country average.
Where do Bargain Hunters fans live in Germany?
Bargain Hunters fans in Germany are most concentrated in Nordrhein-Westfalen (reach 165,735), Bayern (reach 88,387), and Baden-Württemberg (reach 75,475). These three regions account for the largest share of the active audience.
What other brands do Bargain Hunters fans also like?
Beyond Bargain Hunters itself, the audience over-indexes on Pillow (2.47×), Gil Ofarim (2.06×), Artistic inspiration (1.93×), and Progressive rock (2.17×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Bargain Hunters. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.