Rascasse Audience Intelligence

Bargain Hunters Audience in Germany

A data profile of the people who buy, follow and care about Bargain Hunters in Germany — modelled from more than twelve digital signal sources. Bargain Hunters has an estimated audience of 1,140,898 people in Germany.

#87among TV series in Germany#2887among Topic in Germany#197in Shopping

The average Bargain Hunters fan in Germany is 40.0 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Arts and music, BabyOne, Tesco, with strongest over-indexing on Arts and music (1.74× the country average).

Demographically, the Bargain Hunters audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Price Sensitivity, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Bargain Hunters fan in Germany is more female, around 40.0 years old, with strong Price Sensitivity tendencies and a notable affinity for Arts and music.

Category: Shopping · Type: Topic · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bargain Hunters profile in Germany.

Audience size
1.1M
in Germany
Gender
58.9%♀
41.1% male
Age
40.0
average years
Country rank
#5793
Topic in Germany
Fig. 01

Search interest · 12-month trend

+22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bargain Hunters fans

58.9% are female, 41.1% are male, average age 40.0.

Fig. 02

Gender split

58.9%
Female
41.1%
Male
Demographic split for Bargain Hunters audience in Germany
MetricValue
Female58.9%
Male41.1%
Average age40.0
Estimated audience size1,140,898
Fig. 03

Age distribution

Ø 40.0
average years
Age distribution of the Bargain Hunters audience in Germany
Age bracketShare%
16-1917%
20-2918%
30-3922%
40-4924%
50+19%
Fig. 04

Worldwide distribution

3.9%

of the worldwide Bargain Hunters audience comes from Germany.

Worldwide audience distribution share by country for Bargain Hunters
CountryShare
United States18.7%
Malaysia7.4%
United Kingdom6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bargain Hunters audience in Germany is strongest.

Fig. 05

Top regions by affinity

Bargain Hunters fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~10K1.35×
02Saarland~20K1.24×
03Mecklenburg-Vorpommern~20K1.09×
04Sachsen-Anhalt~30K1.05×
05Thüringen~30K1.04×
06Schleswig-Holstein~40K0.99×
07Brandenburg~30K0.97×
08Rheinland-Pfalz~50K0.95×
09Hamburg~20K0.93×
10Sachsen~50K0.89×
11Niedersachsen~100K0.87×
12Berlin~40K0.86×
13Hessen~70K0.84×
14Nordrhein-Westfalen~200K0.79×
15Baden-Württemberg~100K0.76×
16Bayern~100K0.75×
Fig. 06

Affinity by region

Affinity by region — Bargain Hunters, Germany
0.75×1.00×1.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bargain Hunters audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bargain Hunters audience
#·InterestCategoryAffinity×
01Frédérique ConstantFashion & Accessoires10.23×
02TescoShopping8.04×
03RakutenShopping7.13×
04BabyOneKids & Family6.27×
05LongchampFashion & Accessoires5.61×
06Braun (company)Home & Garden5.29×
07Zara KidsFashion & Accessoires5.26×
08QuiltHome & Garden4.89×
09Wedding PlannersKids & Family3.59×
10Parental leaveKids & Family3.48×
11Long hairBeauty & Wellness3.37×
12GrouponInternet & Social Media3.24×
13Permanent makeupBeauty & Wellness2.73×
14Makeup TutorialsBeauty & Wellness2.73×
15Architecture & DesignBusiness & Career2.12×
16JYSKHome & Garden1.88×
17BonprixShopping1.79×
18Arts and musicArts & Culture1.74×
19HermèsFashion & Accessoires1.58×
20RyanairTravel & Leisure1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bargain Hunters audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bargain Hunters audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.89×
Luxury OrientationPREMIUM1.67×
CreativityOPEN1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bargain Hunters audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.61×
SpiritualityBALANCE0.66×
Need for SecurityCONSERVATISM0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bargain Hunters have in Germany?

Bargain Hunters has an estimated audience of 1,140,898 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Bargain Hunters fans?

58.9% of Bargain Hunters fans are female, 41.1% are male, with an average age of 40.0 years.

03

Which brands do Bargain Hunters fans like most?

Bargain Hunters fans show strongest brand affinity for Arts and music (1.74×), BabyOne (6.27×), and Tesco (8.04×) over the country average.

04

Where do Bargain Hunters fans live in Germany?

Bargain Hunters fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Bargain Hunters fans also like?

Beyond Bargain Hunters itself, the audience over-indexes on BabyOne (6.27×), Tesco (8.04×), Rakuten (7.13×), and Parental leave (3.48×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV series audiences in Germany

See Bargain Hunters audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Bargain Hunters. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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