Wedding Planners Audience in Germany

Wedding Planners has an estimated audience of 2,493,766 people in Germany. 67.3% are female, 32.7% are male, average age 35.3. Top regions: Thüringen, Nordrhein-Westfalen, Bayern. Top brand affinities: Wedding planning, Wedding Dress Factory Outlet, Bridesmaid, Wedding reception, Marriage proposal.
The average Wedding Planners fan in Germany is 35.3 years old, more female, and lives primarily in Thüringen. The audience is concentrated in Thüringen, Nordrhein-Westfalen, Bayern. Top brand affinities include Wedding planning, Wedding Dress Factory Outlet, Bridesmaid, with strongest over-indexing on Wedding planning (19.11× the country average). Demographically, the Wedding Planners audience skews more female with an average age of 35.3, and over-indexes on personality traits such as Individualism, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Kids & Family · Type: Topic · Subtype: TV series
Demographics of Wedding Planners fans
| Metric | Value |
|---|---|
| Female | 67.3% |
| Male | 32.7% |
| Average age | 35.3 |
| Estimated audience size | 2,493,766 |
Audience persona
The typical Wedding Planners fan in Germany is more female, around 35.3 years old, with strong Individualism tendencies and a notable affinity for Wedding planning.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Thüringen | 333,986 | 5.26× |
| Nordrhein-Westfalen | 178,167 | 0.33× |
| Bayern | 154,814 | 0.39× |
| Hessen | 137,476 | 0.72× |
| Baden-Württemberg | 111,866 | 0.33× |
| Rheinland-Pfalz | 96,425 | 0.77× |
| Berlin | 91,971 | 0.82× |
| Sachsen-Anhalt | 85,366 | 1.32× |
| Brandenburg | 84,024 | 1.09× |
| Niedersachsen | 81,860 | 0.34× |
| Sachsen | 79,449 | 0.65× |
| Schleswig-Holstein | 67,076 | 0.75× |
| Saarland | 59,232 | 1.93× |
| Hamburg | 50,352 | 0.89× |
| Mecklenburg-Vorpommern | 44,670 | 0.94× |
| Bremen | 43,578 | 2.04× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Wedding planning | 19.11× | Kids & Family |
| Wedding Dress Factory Outlet | 44.29× | Shopping |
| Bridesmaid | 15.16× | Kids & Family |
| Wedding reception | 11.86× | Kids & Family |
| Marriage proposal | 10.18× | Kids & Family |
| Wedding videography | 11.79× | Kids & Family |
| Wedding invitation | 10.85× | Home & Garden |
| Bride and Groom | 9.33× | Home & Garden |
| Wedding cake | 8.17× | Food & Beverages |
| Bridal registry | 10.95× | Kids & Family |
| Groom | 9.65× | Kids & Family |
| Brides (magazine) | 14.28× | Fashion & Accessoires |
| Toddler | 4.02× | Kids & Family |
| Wedding & event planning | 14.06× | Kids & Family |
| Sports | 1.9× | Sports |
| Flower bouquet | 4.24× | Home & Garden |
| Sari | 8.36× | Fashion & Accessoires |
| Party dress | 5.21× | Fashion & Accessoires |
| Baby food | 3.6× | Kids & Family |
| Wedding dress | 5.2× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Individualism | JOY | 2.19 |
| Design Affinity | PREMIUM | 1.69 |
| Sustainability | BALANCE | 1.64 |
| DIY Mentality | THRILL | 1.62 |
| Sports Activity | POWER | 1.62 |
| Luxury Orientation | PREMIUM | 1.6 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 17.3% |
| United States | 12.0% |
| China | 10.8% |
See Wedding Planners audiences in other countries
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- Friends (9,772,934)
Frequently asked questions
How many fans does Wedding Planners have in Germany?
Wedding Planners has an estimated audience of 2,493,766 people in Germany, concentrated in Thüringen and Nordrhein-Westfalen.
What is the gender split and age of Wedding Planners fans?
67.3% of Wedding Planners fans are female, 32.7% are male, with an average age of 35.3 years.
Which brands do Wedding Planners fans like most?
Wedding Planners fans show strongest brand affinity for Wedding planning (19.11×), Wedding Dress Factory Outlet (44.29×), and Bridesmaid (15.16×) over the country average.
Where do Wedding Planners fans live in Germany?
Wedding Planners fans in Germany are most concentrated in Thüringen (reach 333,986), Nordrhein-Westfalen (reach 178,167), and Bayern (reach 154,814). These three regions account for the largest share of the active audience.
What other brands do Wedding Planners fans also like?
Beyond Wedding Planners itself, the audience over-indexes on Wedding Dress Factory Outlet (44.29×), Bridesmaid (15.16×), Wedding reception (11.86×), and Marriage proposal (10.18×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Wedding Planners. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.