Rascasse Audience Intelligence

Groom Audience in Germany

Name: Groom — Germany
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Groom in Germany — modelled from more than twelve digital signal sources. Groom has an estimated audience of 1,749,943 people in Germany.

#2152among Topic in Germany #117in Kids & Family

The average Groom fan in Germany is 31.1 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Wedding Planners, Wedding videography, Luxury goods, with strongest over-indexing on Wedding Planners (9.65× the country average).

Demographically, the Groom audience skews more female with an average age of 31.1, and over-indexes on personality traits such as Quality Awareness, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Groom fan in Germany is more female, around 31.1 years old, with strong Quality Awareness tendencies and a notable affinity for Wedding Planners.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Groom profile in Germany.

Audience size

1.7M

in Germany

Gender

75.7%♀

24.3% male

Age

31.1

average years

Country rank

#3842

Topic in Germany

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Groom fans

75.7% are female, 24.3% are male, average age 31.1.

Fig. 02

Gender split

75.7%

Female

24.3%

Male

Demographic split for Groom audience in Germany
Metric	Value
Female	75.7%
Male	24.3%
Average age	31.1
Estimated audience size	1,749,943

Fig. 03

Age distribution

Age distribution of the Groom audience in Germany
Age bracket	Share	%
16-19		38%
20-29		28%
30-39		15%
40-49		12%
50+		7%

Fig. 04

Worldwide distribution

3.0%

of the worldwide Groom audience comes from Germany.

Worldwide audience distribution share by country for Groom
Country	Share
United States	19.0%
China	8.1%
Japan	7.9%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Groom audience in Germany is strongest.

Fig. 05

Top regions by affinity

Groom fans by region: top regions in Germany
#	Region	Reach	×
01	Hessen	~200K	1.29×
02	Bayern	~300K	1.15×
03	Hamburg	~50K	1.15×
04	Baden-Württemberg	~300K	1.09×
05	Nordrhein-Westfalen	~400K	1.06×
06	Rheinland-Pfalz	~90K	1.06×
07	Berlin	~80K	1.04×
08	Bremen	~20K	1.04×
09	Niedersachsen	~200K	1.02×
10	Sachsen	~80K	0.98×
11	Schleswig-Holstein	~60K	0.97×
12	Thüringen	~40K	0.96×
13	Brandenburg	~50K	0.95×
14	Saarland	~20K	0.93×
15	Mecklenburg-Vorpommern	~30K	0.84×
16	Sachsen-Anhalt	~40K	0.82×

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Groom audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Groom audience
#	Interest	Category	×
01	Wedding Planners	Kids & Family	9.65×
02	Wedding videography	Kids & Family	8.40×
03	Wedding planner	Kids & Family	5.90×
04	High-intensity interval training	Sports	5.83×
05	Motorcycle helmet	Cars & Mobility	4.53×
06	Pillow	Home & Garden	4.39×
07	Wine tasting	Food & Beverages	4.25×
08	Engagement ring	Fashion & Accessoires	3.72×
09	Designer clothing	Fashion & Accessoires	3.67×
10	Primark	Shopping	2.89×
11	Zara	Shopping	2.72×
12	Airbnb	Travel & Leisure	2.59×
13	Luxury goods	Fashion & Accessoires	2.44×
14	Fast food	Food & Beverages	2.38×
15	Do it yourself (DIY)	Home & Garden	2.37×
16	Rossmann	Shopping	2.29×
17	Hermès	Fashion & Accessoires	2.24×
18	Android (operating system)	Technology & Electronics	2.08×
19	IKEA	Home & Garden	1.96×
20	Tagesschau	Movies & TV	1.69×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Groom audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Groom audience · What stands out
Trait	Cluster	Score
Quality Awareness	PREMIUM	2.09×
Design Affinity	PREMIUM	1.98×
Price Sensitivity	PREMIUM	1.94×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Groom audience · Rather not
Trait	Cluster	Score
Patriotism	CONSERVATISM	0.79×
Convenience Orientation	PREMIUM	0.96×
Need for Security	CONSERVATISM	0.99×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Groom have in Germany?

Groom has an estimated audience of 1,749,943 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Groom fans?

75.7% of Groom fans are female, 24.3% are male, with an average age of 31.1 years.

Which brands do Groom fans like most?

Groom fans show strongest brand affinity for Wedding Planners (9.65×), Wedding videography (8.4×), and Luxury goods (2.44×) over the country average.

Where do Groom fans live in Germany?

Groom fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~300K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

What other brands do Groom fans also like?

Beyond Groom itself, the audience over-indexes on Wedding videography (8.4×), Luxury goods (2.44×), Airbnb (2.59×), and Do it yourself (DIY) (2.37×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in Germany

Food and drink (39,623,635)
Entertainment (39,502,829)
Business and industry (39,157,865)
Shopping and fashion (38,134,645)
Arts and music (37,163,288)

See Groom audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Groom. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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