Groom Audience in Germany
Groom has an estimated audience of 1,749,943 people in Germany. 75.7% are female, 24.3% are male, average age 31.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Cachorro, Product design, South Asian cuisine, Bank account, Ipekyol.
The average Groom fan in Germany is 31.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Cachorro, Product design, South Asian cuisine, with strongest over-indexing on Cachorro (8.34× the country average). Demographically, the Groom audience skews more female with an average age of 31.1, and over-indexes on personality traits such as DIY Mentality, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Kids & Family · Type: Topic
Demographics of Groom fans
| Metric | Value |
|---|---|
| Female | 75.7% |
| Male | 24.3% |
| Average age | 31.1 |
| Estimated audience size | 1,749,943 |
Audience persona
The typical Groom fan in Germany is more female, around 31.1 years old, with strong DIY Mentality tendencies and a notable affinity for Cachorro.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 413,203 | 1.08× |
| Bayern | 340,265 | 1.21× |
| Baden-Württemberg | 270,724 | 1.13× |
| Niedersachsen | 177,566 | 1.04× |
| Hessen | 166,714 | 1.25× |
| Rheinland-Pfalz | 93,732 | 1.07× |
| Sachsen | 86,580 | 1.01× |
| Berlin | 78,040 | 1× |
| Schleswig-Holstein | 59,686 | 0.95× |
| Brandenburg | 52,471 | 0.97× |
| Hamburg | 46,576 | 1.18× |
| Thüringen | 42,139 | 0.95× |
| Sachsen-Anhalt | 33,152 | 0.73× |
| Mecklenburg-Vorpommern | 25,786 | 0.77× |
| Saarland | 18,321 | 0.85× |
| Bremen | 14,051 | 0.94× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Cachorro | 8.34× | Pets & Animals |
| Product design | 1.74× | Business & Career |
| South Asian cuisine | 6.47× | Food & Beverages |
| Bank account | 2.41× | Business & Career |
| Ipekyol | 2.73× | Shopping |
| The Knot (Website) | 6.1× | Kids & Family |
| Home Delivery | 1.72× | Food & Beverages |
| Jacob Tremblay | 2.9× | Movies & TV |
| Information sensitivity | 2.98× | Technology & Electronics |
| Ireen Sheer | 1.53× | Music & Radio |
| Assetto Corsa | 2.74× | Games |
| Japanese domestic market | 2.02× | Politics & Society |
| Janitor | 2.65× | Home & Garden |
| Homesteading | 2.71× | Home & Garden |
| Faktglaublich | 4.79× | Politics & Society |
| Jin Goo | 11.12× | Movies & TV |
| Wolverine (comics) | 2.26× | Literature |
| The Hollies (Official) | 2.61× | Music & Radio |
| Viator | 2.5× | Travel & Leisure |
| Durban University of Technology | 1.96× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.52 |
| Sustainability | BALANCE | 1.49 |
| Design Affinity | PREMIUM | 1.44 |
| Pet Ownership | JOY | 1.43 |
| LGBTQ+ Identity | OPEN | 1.42 |
| Price Sensitivity | PREMIUM | 1.38 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.0% |
| China | 8.1% |
| Japan | 7.9% |
See Groom audiences in other countries
More Kids & Family audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Groom have in Germany?
Groom has an estimated audience of 1,749,943 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Groom fans?
75.7% of Groom fans are female, 24.3% are male, with an average age of 31.1 years.
Which brands do Groom fans like most?
Groom fans show strongest brand affinity for Cachorro (8.34×), Product design (1.74×), and South Asian cuisine (6.47×) over the country average.
Where do Groom fans live in Germany?
Groom fans in Germany are most concentrated in Nordrhein-Westfalen (reach 413,203), Bayern (reach 340,265), and Baden-Württemberg (reach 270,724). These three regions account for the largest share of the active audience.
What other brands do Groom fans also like?
Beyond Groom itself, the audience over-indexes on Product design (1.74×), South Asian cuisine (6.47×), Bank account (2.41×), and Ipekyol (2.73×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Groom. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.