A data profile of the people who buy, follow and care about Groom in India — modelled from more than twelve digital signal sources. Groom has an estimated audience of 3,665,453 people in India.
Groom has an estimated audience of 3,665,453 people in India. 50.3% are female, 49.7% are male, average age 31.1. Top brand affinities: Wedding Planners, Designer clothing, Handmade jewelry, Moisturizer, Embroidery.
Top brand affinities include Wedding Planners, Designer clothing, Handmade jewelry, with strongest over-indexing on Wedding Planners (3.08× the country average).
Demographically, the Groom audience skews balanced with an average age of 31.1, and over-indexes on personality traits such as Design Affinity, Luxury Orientation.
The typical Groom fan in India is balanced, around 31.1 years old, with strong Design Affinity tendencies and a notable affinity for Wedding Planners.
The key figures that characterise the Groom profile in India.
50.3% are female, 49.7% are male, average age 31.1.
| Metric | Value |
|---|---|
| Female | 50.3% |
| Male | 49.7% |
| Average age | 31.1 |
| Estimated audience size | 3,665,453 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 35% | |
| 20-29 | 31% | |
| 30-39 | 18% | |
| 40-49 | 11% | |
| 50+ | 6% |
of the worldwide Groom audience comes from India.
| Country | Share |
|---|---|
| United States | 19.0% |
| China | 8.1% |
| Japan | 7.9% |
The strongest cross-interests of the Groom audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wedding Planners | Kids & Family | 3.08× | ||
| 02 | Seafood | Food & Beverages | 2.70× | ||
| 03 | Lipstick | Beauty & Wellness | 2.70× | ||
| 04 | Sunscreen | Beauty & Wellness | 2.60× | ||
| 05 | Art jewelry | Fashion & Accessoires | 2.57× | ||
| 06 | Makeup Tutorials | Beauty & Wellness | 2.57× | ||
| 07 | Handmade jewelry | Fashion & Accessoires | 2.28× | ||
| 08 | Moisturizer | Home & Garden | 2.27× | ||
| 09 | Designer clothing | Fashion & Accessoires | 2.17× | ||
| 10 | High-net-worth individual | Business & Career | 2.00× | ||
| 11 | Embroidery | Home & Garden | 1.99× | ||
| 12 | Skirt | Fashion & Accessoires | 1.92× | ||
| 13 | Skin care | Beauty & Wellness | 1.68× | ||
| 14 | Online food ordering | Food & Beverages | 1.67× | ||
| 15 | Wedding invitation | Home & Garden | 1.65× | ||
| 16 | Engagement ring | Fashion & Accessoires | 1.63× | ||
| 17 | Earring | Fashion & Accessoires | 1.62× | ||
| 18 | Business class | Travel & Leisure | 1.60× | ||
| 19 | Casino games | Games | 1.56× | ||
| 20 | Gemstone | Fashion & Accessoires | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.71× | |
| Luxury Orientation | PREMIUM | 1.66× | |
| Price Sensitivity | PREMIUM | 1.65× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.58× | |
| Social Media Usage | JOY | 0.74× | |
| Spirituality | BALANCE | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Groom. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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